Disruptive Technologies

Disruptive Technologies Rajkumar C Madhuram, CTO

Innovations
Sustaining Technology
Improvements to existing products.
e.g. Colgate “citrus blast”
Revolutionary Technology
Replaces the market leader
e.g. Tata Nano??
Disruptive Technology

What is…
Out-of-the-box, ground breaking
Killer App
Paradigm Shift
“… a technological innovation, product, or service that uses a disruptive strategy, rather than a revolutionary or sustaining strategy, to overturn the existing dominant technologies or status quo products in a market.” - Wikipedia

Hallmarks
Appears out of the blue…
No one expected the streaker coming.
The light bulb was not invented by the candle industry looking to improve output
Grabs attention
Disrupts the normal flow

Pre-historic
Fire
Cooking
Raw meat -> Cooked meat
Wheel
Increased mobility

Pre-computer
Motor Vehicles
over rail transport
Television
over movie theatres
Telephones
over telegraphy

Recent Times
Linux O/S
over Unix/Windows
Free software
Gaining wide adoption, various devices
OLPC project (laptop.org)
Why disruptive?
Manufacturers build cheap, thinner machines
Developers can customize & extend the OS

Recent Times
Open Source Software (OSS)
Availability of source code
Variety of components
Sourceforge et. al
Better quality
Cathedral vs Bazaar (Eric S Raymond)
Agile methodologies
Why disruptive?
Low barrier to entry
One of the flatteners (The World is Flat - Thomas Friedman)

Current Trends
VoIP
Voice over Internet Protocol
Regular phone lines are circuit switched.
Transmission of voice through packet switching
Why disruptive?
Low barrier to entry for providers.
Enables many applications to be built.

Current Trends
Web 2.0
“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform” – Tim O’Reilly, 2005
Long Tail
Amazon.com, eBay
Small volumes of hard to find items
Participatory
Blogs, discussion forums
Tagging, social classification (Digg, del.icio.us)

Current Trends
Web Services
REST, SOAP
Mashups
Rich Internet Applications (RIA)
AJAX (Asynchronous Javascript and XML)
Flash based
AIR
Desktop apps using web techniques

Current Trends
Google
Redefined Search
Page Rank Algorithm
a "ballot" among all the other pages on the World Wide Web about how important a page is.
Why disruptive?
Displaced prevailing search technologies.
Online advertisements.

Current Trends
YouTube
Streaming Video
Dependencies
Cheap digital camcorders, cell phones
Why disruptive?
Broadcast yourself.
Social power
Senator George Allen calling someone a macaca (a monkey) cost him a seat.

Current Trends
Cloud Computing
Virtualization
AWS
Server Farms
Access to data anywhere, anytime
Yahoo mail, Salesforce, BoxCloud, Zoho etc.
Why disruptive?
Low cost, scalable data center

Current Trends
Top 10 Most Disruptive Technology Combinations
Dan Tynan, PC World, 19 Mar 2008
10. DVRs + Entertainment on Demand
9. YouTube + Cheap Digital Cameras and Camcorders
8. Open Source + Web Tools
7. MP3 + Napster
6. Blogs + Google Ads
5. Cheap Storage + Portable Memory
4. Cloud Computing + Always-On Devices
3. Broadband + Wireless Networks
2. The Web + The Graphical Browser
1. Cell Phones + Wireless Internet Access

Innovations @ Impiger
VoIP
AutoDialer – For Service Providers
eazyNGO – Next Gen OSS
IP-PBX
Cloud Computing
BoxCloud – Peer to Peer File Sharing
Mobster – Music sharing
RIA
BoxCloud
xNet – Task & Asset Tracking System

Innovations @ Impiger
GPS/GPRS/RFID
Vehicle Tracking System
Tools
FireAntz
BSC Monitoring
Mobile Games
Crime Control
T20 World Cup

Thank You!

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Disruptive Technologies

by rmadhuram on Apr 19, 2008

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Disruptive Technologies — Presentation Transcript