A strategic vision –responding to industry needs“Bridging the Worlds of Education and Industry”UHI will seek to provide a suite of quality tourism and hospitalitylearning opportunities which places, at its heart, the economicneeds of the region, aligned to the achievement of governmentand industry ambitions for 2015.UHI will provide students with a blend of practical experiencein, and critical appreciation of, industry bestpractice, operations, management and leadership in the tourismand hospitality sector, enabling them to take on future leadershiproles in tourism and hospitality management in the region andelsewhere.UHI want people involved in the industry at whatever level to havethe status and rewards their contribution to the success of theindustry deserves.
Underpinning Values“Re-Bridging the Worlds of Education and Industry” a genuine commitment to excellence incustomer service a positive attitude to change and opportunity professionalism teamwork and leadership product knowledge pride in the Highlands and Islands as aplace to live, work and holiday
Three Stage Approach“Re-Bridging the Worlds of Education and Industry” Stage 1 – Embedding Key Industry Skills FE courses/HNC courses Stage 2 – Informed Industry Practice BA Tourism and Hospitality Practice Stage 3 – Leadership and Management BA (Hons) Tourism Management BA (Hons) Hospitality Management MSc Leadership & Management (Tourism) MSc Leadership & Management (Hospitality)
Three Stage Delivery“Re-Bridging the Worlds of Education and Industry” Stage 1 – Embedding Key Industry Skills despite tricky underlying economicconditions, the number of students, venues andcourses have increased Stage 2 – Informed Industry Practice BA Tourism and Hospitality Practice recruitedtwice; good numbers in Perth; room for recruitmentelsewhere Stage 3 – Leadership and Management Honours and Masters programmes nowavailable; yet to recruit; CPD awards also
Future Outlook“Re-Bridging the Worlds of Education and Industry”“Tourism education, if it is to be responsive tochange, must have an emphasis onexperiential and applied learning – wherethere is a direct engagement between allparties concerned in the educationalprocess...those responsible for the develop-ment of tourism education at UHI must beinnovative...and not just follow the strategiesthat other[s] employ.”Budd Report (2007), UHI
What next?“Re-Bridging the Worlds of Education and Industry”• how better can the university, thesector and other agencies collaborate?• what needs are being met and, moreimportantly, not being met?• what should we do better as aresponsive education establishment?• what commitments can the sectormake?