Case totvs ENG

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  • 1. Top of MindProject
  • 2.  Largest applications software company in emerging markets, 6th worldwide Market Share – Leader in Brazil with 48.6%, and in Latin America with 34.5% Solutions in 10 market segments with 26,000 active clients Presence in 23 countries Position the TOTVS brand as leader in its operating segment Work on the communication of offerings for 10 segments Establish communication channels via Press with investors, clients and market
  • 3.  Research into perception with clients of the acquired brands X TOTVS Action plan to address identified gaps Communication matrix of offerings X segments – prioritization Training of spokespersons for new scenario Program of intensive relationship with opinion formers Tailor-made actions for Press 12 months •1,200 articles •Over R$6mn in spontaneous media •Consolidation of spokespersons in the press •Capturing mindset in the Brazilian media