2. Largest applications software company in emerging markets, 6th worldwide
Market Share – Leader in Brazil with 48.6%, and in Latin America with 34.5%
Solutions in 10 market segments with 26,000 active clients
Presence in 23 countries
Position the TOTVS brand as leader in its operating segment
Work on the communication of offerings for 10 segments
Establish communication channels via Press with investors, clients and market
3. Research into perception with clients of the acquired brands X TOTVS
Action plan to address identified gaps
Communication matrix of offerings X segments – prioritization
Training of spokespersons for new scenario
Program of intensive relationship with opinion formers
Tailor-made actions for Press
12 months
•1,200 articles
•Over R$6mn in spontaneous media
•Consolidation of spokespersons in the press
•Capturing mindset in the Brazilian media
