Case scamilo ENG
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Case scamilo ENG

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Case scamilo ENG Presentation Transcript

  • 1. Image Repositioning Project
  • 2.  Reference in education for the Health area 15 graduate courses, 20 post-graduate courses, 2 MBAs and a Master’s Over 2,000 students  Transfer brand’s good image in Health to Education  Increase visibility in Career and Health media vehicles
  • 3.  Perception survey with ecosystem of the Institution  Action plan focused on stakeholders  Training teachers to transform them into spokespersons  Relationship program with opinion makersIn 12 months Over 700 dedicated articles Over 6 million ROI in spontaneous media Increased visibility for the Institution in the Career, Health and Education segments