Case scamilo ENG
Upcoming SlideShare
Loading in...5
×
 

Case scamilo ENG

on

  • 339 views

 

Statistics

Views

Total Views
339
Views on SlideShare
339
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Case scamilo ENG Case scamilo ENG Presentation Transcript

  • Image Repositioning Project
  •  Reference in education for the Health area 15 graduate courses, 20 post-graduate courses, 2 MBAs and a Master’s Over 2,000 students  Transfer brand’s good image in Health to Education  Increase visibility in Career and Health media vehicles
  •  Perception survey with ecosystem of the Institution  Action plan focused on stakeholders  Training teachers to transform them into spokespersons  Relationship program with opinion makersIn 12 months Over 700 dedicated articles Over 6 million ROI in spontaneous media Increased visibility for the Institution in the Career, Health and Education segments