Case scamilo ENG

0 views
312 views

Published on

Published in: Education, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
0
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Case scamilo ENG

  1. 1. Image Repositioning Project
  2. 2.  Reference in education for the Health area 15 graduate courses, 20 post-graduate courses, 2 MBAs and a Master’s Over 2,000 students  Transfer brand’s good image in Health to Education  Increase visibility in Career and Health media vehicles
  3. 3.  Perception survey with ecosystem of the Institution  Action plan focused on stakeholders  Training teachers to transform them into spokespersons  Relationship program with opinion makersIn 12 months Over 700 dedicated articles Over 6 million ROI in spontaneous media Increased visibility for the Institution in the Career, Health and Education segments

×