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  • 1. Project - Event | FIFA Interactive World Cup
  • 2.  Largest company developing interactive entertainment software in the world 27 titles produced – FIFA, Need for Speed, The Sims, Battlefield, among others 8,000 employees  Impact soccer fans and not just games fans  Guarantee broad press coverage  Bring public to the event  Adjust communication to the rules imposed by FIFA
  • 3.  Public Relations actions with community of gamers, journalists and sportsmenIn 30 days Over 25 million people impacted Over 100 articles Coverage of five nationwide TV stations, with live broadcasts Over 300 players enrolled