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 Telecom company of the AES group Data infrastructure services provider Over 5,500km of optical fiber in the metropolit...
   Definition of planned positioning with the merger   Preparation of strategic planning, with key messages and target a...
Case aesatimus ENG
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Case aesatimus ENG

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Case aesatimus ENG

  1. 1. –
  2. 2.  Telecom company of the AES group Data infrastructure services provider Over 5,500km of optical fiber in the metropolitan regions of São Paulo and Rio de Janeiro Communicate the operational unification of the AES Eletropaulo Telecom and AES Com Rio brands, under the name AES Atimus, and present the new positioning of the company resulting from the merger
  3. 3.  Definition of planned positioning with the merger Preparation of strategic planning, with key messages and target audiences Preparation of executives Small committee with opinion makers Presence in the main business and telecom vehicles at the meeting Positive articles and with correct positioning Broad disclosure and good repercussion of the new brand
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