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Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
Digital mktgresources fromjoelbook
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Digital mktgresources fromjoelbook

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  • 1. DIGITAL MARKETING RESOURCE GUIDE DIGITAL MARKETING RESOURCE GUIDE
  • 2. DIGITAL MARKETING D RESOURCE GUIDE R DIGITAL MARKETING RESOURCES www.btobonline.com Online and offline publication geared solely to the needs of business-to- business marketing. www.clickz.com Granddaddy of digital marketing advice sites. www.dmnews.com Direct Marketing news and insight. www.econsultancy.com Digital marketing news, research, and advice. www.econtentmag.com Online and print publication focused exclusively on content-related issues. www.emarketingandcommerce.com Digital marketing news and advice from experts. www.smartbrief.com/iab The Interactive Advertising Bureau (IAB) daily newsletter. Great quick read on top stories. www.imediaconnection.com Digital marketing advice portal with expert columns. Owned by dmg media (ad:tech). www.internetretailer.com Online and offline publication for web- based retailers. www.marketingprofs.com Great marketing community, training, and advice. www.marketingsherpa.com Marketing research, case studies, and events. www.marketingvox.com Great digital marketing news summary blog. www.mediapost.com/publications Digital marketing news with advice from experts. Runs “Insider” and OMMA events. 2
  • 3. G DIGITAL MARKETING E RESOURCE GUIDE www.shellypalmermedia.com Media veteran that offers daily top story videos. www.onlinemarketingconnect.com Online Marketing Summit (OMS) blog. www.targetmarketingmag.com/ Online and offline publication on direct marketing. www.webpronews.com/ Covers all web marketing-related news. CMO RESOURCES www.adage.com/cmostrategy/ AdAge.com’s CMO Strategy section. www.cmo.com CMO portal run by Adobe/Omniture with executive-level content. Great newsletters. www.thecmoclub.com Member’s only club for CMOs. Online community, annual summits, and local dinners. www.cmocouncil.org CMO membership organization. Variety of paid research reports and events. www.forbes.com/cmo-network/ Forbes Magazine’s CMO section. www.smartbrief.com/leadership/ From SmartBrief (publisher of IAB and IFA as well). Free daily newsletter on leadership topics. DIGITAL MARKETING RESEARCH www.mediapost.com/publications Research Brief (Center for Media Research) MediaPost’s free research newsletter/blog. www.emarketer.com Digital marketing research aggregator. Free daily email, other larger reports for sale. 3
  • 4. DIGITAL MARKETING D RESOURCE GUIDE R www.emailstatcenter.com Site from Brightwave Marketing that aggregates email marketing research. www.forrester.com/rb/research Independent subscription-based research and consulting firm. Publishes Wave reports. www.marketingcharts.com Sister publication of MarketingVox. Daily email with charts from third parties. www.marketingexperiments.com Research consultancy that does email, landing page and other digital marketing optimization. www.marketingsherpa.com Free weekly stats email with digital marketing research charts from larger paid reports. EMAIL MARKETING www.btobonline.com/section/email BtoB’s newsletter on email marketing. www.clickz.com/experts/em_mkt/em_mkt ClickZ has several email columns by third parties. www.deliverability.com Deliverability blog with ESP contributors. www.mediapost.com/publications Email Insider is MediaPost’s email publication. blog.exacttarget.com ExactTarget’s blog on email, mobile, social, and sites. www.imediaconnection.com Email-specific channel/newsletter featuring expert columns and occasional ExactTarget contributions. www.marketingsherpa.com/newsletters. html Great email case study newsletter. www.subscribersrule.com ExactTarget blog on SR! philosophy. 4
  • 5. G DIGITAL MARKETING E RESOURCE GUIDE EMAIL MARKETING THOUGHT LEADERS DAVID BAKER ...................................www.whitenoiseinc.com Razorfish’s David Baker’s thoughts on digital marketing, email, and Social CRM. MARK BROWNLOW.......... www.email-marketing-reports.com US ex-pat living in Austria. Long-time email marketing industry expert. TAMARA GIELEN .....................www.b2bemailmarketing.com/ Dutch-based email marketer (former Ogilvy). DELA QUIST ................. www.alchemyworx.com/c/newsletter UK-based founder of Alchemy Worx. MATT VERHOUT ...................................www.emailkarma.com Canadian-based email expert. EMAIL MARKETING ORGANIZATIONS www.emailexperience.org DMA organization that promotes standards and best practices. Runs Email Evolution Conference. www.espcoalition.org Email Sender and Provider Coalition. www.maawg.org Messaging Anti-Abuse Working Group. SOCIAL MARKETING NEWS AND ADVICE www.imediaconnection.com Social-specific channel/newsletter. www.mashable.com The number one guide for social media company and application news. www.readwriteweb.com One of the web’s most popular web and social media marketing/technology blogs. www.smartbrief.com/socialmedia From SmartBrief (also publishes IAB and IFA), this is a free daily newsletter on social media news. www.socialmediaexaminer.com Contributor blog on social media topics. 5
  • 6. DIGITAL MARKETING D RESOURCE GUIDE R www.mediapost.com/publications Social Media Insider is MediaPost’s social publication. www.socialmediatoday.com News and advice from social media experts. www.gaspedal.com/blog Word of Mouth Marketing Blog from Gaspedal, Andy Sernovitz’s WOM agency. SOCIAL MARKETING THOUGHT LEADERS JAY BAER .............................. www.convinceandconvert.com OLIVIER BLANCHARD ..............thebrandbuilder.blogspot.com CHRIS BROGAN ..................................www.chrisbrogan.com C.C. CHAPMAN ..................................www.cc-chapman.com JASON FALLS ........................ www.socialmediaexplorer.com JOHN JANTSCH .......................www.ducttapemarketing.com KYLE LACY................................................www.kylelacy.com VALERIA MALTONI ....................www.conversationagent.com JEREMIAH OWYANG .......................www.web-strategist.com TREY PENNINGTON........................www.treypennington.com SOCIAL MARKETING ORGANIZATIONS www.socialmedia.org Client-side social media organization. Members companies must have over 5K+ employees. www.socialmediaclub.org National organization with local chapters dedicated to peer-based education. www.womma.org Word of Mouth Marketing Association. MOBILE MARKETING www.fiercemobilecontent.com Mobile marketing news site. www.imediaconnection.com Dedicated mobile email newsletter. www.mobilemarketer.com Mobile marketing news aggregator. 6
  • 7. G DIGITAL MARKETING E RESOURCE GUIDE CRM AND LOYALTY www.searchengineland.com Leading site for SEM (search engine marketing) news. Free newsletters. www.searchenginewatch.com ClickZ property. Provides SEM advice from industry experts. Free newsletter. SEARCH MARKETING NEWS AND ADVICE www.1to1media.com Customer strategy, trends, and best practices in CRM and loyalty. From Peppers+Rogers. www.destinationCRM.com Online home of CRM magazine. ANALYTICS AND TESTING www.marketingexperiments.com Free blog and webinars on email, landing page, and digital marketing optimization. www.webanalyticsdemystified.com Eric Petersen’s company/blog on analytics. www.whichtestwon.com Real-world tests of email, landing page, and other creative. Free webinars with results. B2B MARKETING www.btobonline.com Print, online, and email B2B marketing publication. ORGANIZATIONS www.marketing.org The Business Marketing Association. www.salesleadmgmtassn.com Sales Lead Management Association. 7
  • 8. DIGITAL MARKETING D RESOURCE GUIDE R www. ExactTarget. com

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