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Hyperlocal oct2011
 

Hyperlocal oct2011

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An introduction to hyperlocal aimed at journalism students at University Campus Oldham and the University of Huddersfield.

An introduction to hyperlocal aimed at journalism students at University Campus Oldham and the University of Huddersfield.

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    Hyperlocal oct2011 Hyperlocal oct2011 Presentation Transcript

    • Hyperlocal media
      October 2011
    • About me
      Richard Jones
      University of Leeds Broadcast Journalism 1999-2002
      Sky News 2002-2008
      Freelance until 2009
      Stay-at-home dad since 2009
      Founded hyperlocal site Saddleworth News in 2010
    • In this lecture I will cover
      What hyperlocal is
      Why hyperlocal exists
      Why it’s important that you know about hyperlocal
      Examples of hyperlocal websites
      Some pros and cons of hyperlocal
      What the future might hold for hyperlocal
      The government’s plans for local TV
    • What hyperlocal is
    • What hyperlocal is
      Nobody can really agree on this. But in general it is...
      Online
      About a specific local area or topic
      Content that is either not covered by the traditional media, or not covered in much depth
      Largely produced by one individual
    • Why hyperlocal exists
    • Why hyperlocal exists
      DECLINE – sharp circulation falls at local newspapers, increased use of “hubs” in newspapers, radio and TV
      TECHNOLOGY – it’s easy to set up your own website
      INFORMATION – you no longer have to be a journalist to have access to information, social media helps information move faster
    • Why it’s important that you know about hyperlocal
    • Why it’s important that you know about hyperlocal
      Cuts in traditional media mean many of the old ways of getting into journalism are disappearing
      Hyperlocal requires both new and traditional skills, which can give you an advantage over existing journalists and other students
      Setting up on your own as a freelance or in a small media business IS a career option
    • Examples of hyperlocal websites
    • Examples of hyperlocal websites
      Sites focusing on news from one area
    • Examples of hyperlocal websites
      Sites which are based around discussion forums
    • Examples of hyperlocal websites
      Sites focusing on a particular topic
    • Sites for the benefit of local businesses
    • Examples of hyperlocal websites
      Sites established by mainstream media companies
    • Some pros and cons of hyperlocal
    • Some pros and cons of hyperlocal
      The Pros
      • Independent sources of local news and information
      • Highlight things that wouldn’t normally be considered ‘news’ by established media
      • Can help scrutinise those in power
      • Can offer more context and depth on issues
      • Immediate and personal relationship between publisher and public
    • Some pros and cons of hyperlocal
      The Cons
      • Who’s paying for all this?
      • Not comprehensive
      • Uneven quality
      • Difficult for one person to have a wide enough range of skills
      • It can be hard work, so many sites fail
    • What the future might hold for hyperlocal
    • What the future might hold for hyperlocal
      More mainstream media experiments
      A handful of independent sites thrive financially, but many keep going on community goodwill. A lot continue to fail.
      Different models emerge. Not just advertiser- funded, but sites that are co-operatives or linked with universities.
      Technology moves on but the appetite for local content remains
    • The government’s plans for local TV
    • The government’s plans for local TV
      The quick guide!
      • Traditional regional news is expensive
      • Government wants to set up new local TV services broadcasting on Freeview
      • The first are scheduled to begin in 2013
      • IPTV technology offers opportunities for hyperlocal TV in the medium-term
      • Lots of industry scepticism, but Culture Secretary Jeremy Hunt is very keen
    • Further reading
      Directory of hyperlocalsites (find your local one!) http://openlylocal.com/hyperlocal_sites
      Talk About Local (helps communities establish sites) http://talkaboutlocal.org.uk/
      My journalism blog has lots of links to online journalism resources https://richardjonesjournalist.wordpress.com
    • Get in touch
      Richard Jones
      Email: richardwilliamsjones@gmail.com
      Website: www.richardjonesjournalist.wordpress.com
      Twitter: @rlwjones
    • That’s it. Thanks for listening.