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Intro to B2B corporate blogging
 

Intro to B2B corporate blogging

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This presentation was built to serve as an intro for content creators who were unfamiliar with the more common elements of blogging.

This presentation was built to serve as an intro for content creators who were unfamiliar with the more common elements of blogging.

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    Intro to B2B corporate blogging Intro to B2B corporate blogging Presentation Transcript

    • Blogging 101
    • Blogging Effectively
      A Blog’s Look & Feel
      Best Practices: Writing a Blog Post
      Best Practices: Using Multimedia
    • A Blog’s Look & Feel
    • Glossary of Blog Terms
    • The Anatomy of a Blog
      Header
      Main navigation & search
      Sidebar
      Subscription options, featured content, Social Media & blogroll links
      Main Content
      Posts, Pages, etc
      FooterRepeat subscription options & links
    • The Anatomy of a Blog
      Subscription options & social media links
      Post
      Tags
    • Best Practices: Writing a Blog Post
    • A Successful Blog Post
      Provides relevant, useful and valuable information
      The audience is our customer base. Picture yourself in their shoes and take their perspective
      Uses clear, concise and interesting headlines so readers know what they’re getting (or are intrigued)
      Is typically more casual & conversational than other forms of writing. Use a personal voice.
      Is easy to skim
      Is well-written. Spellcheck. Fact-check. Proofread.
      Incorporates visual content to liven things up
    • The Introduction
      When writing the introduction, here are some ideas for how to begin your post
      Pose a Question
      Open with a Quote
      Provide a Personal and Powerful Story
      Quote an Enticing Fact or Statistic
      Create Context, provide background
      Use Analogies
    • Writing for the Skimmer
      Break up your post into bite-sized sections using:
      Italics
      Call out box or block quote
      Short paragraphs
      Bullet points
      A short numbered list
    • Linking
      Hyperlinking in Posts
      Link to content that is referred to in post
      List additional resources at the end of an article
      Hyperlinks increase Search Engine optimization and provides the reader with further research
    • Comments
      Ask for and respond to comments:
      Make a point to invite our readers to share their opinions in your comments on every post
      Acknowledge their comments, even when their viewpoint differs from your own.
    • Best Practices:Using Multimedia
    • Embedding Multimedia: Images
      Images break up text heavy post and provides visual relief. 
      Images don't have to include just photos
      You can use screenshots, diagrams, charts, graphs, illustrations, and more
      Best Practices:
      Use a maximum of 2-3 images per post
      Include a link to any online images in your post or send the source file to Social Media Manager
    • Embedding Multimedia: Video
      Why to consider video:
      Video adds visual and audio interest to text-heavy web pages
      Video can often be more compelling
      Best Practices:
      Keep video to 2 minutes or less
      If you are writing your post in html, cut and paste the embed code from a video streaming site in to the post
      If your are writing your post in a word processor, just include a link to the webpage