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Indiana sports article Document Transcript

  • 1. Volume 1, Issue 1December 13, 2010 Indianapolis Star Written by: Richard Smith Indiana University NCAA Titles: Indiana Basketball To some states basketball Indiana is recognized for Even through the bad publicity of 1940 is just like any sport, but to the moving film but even Indiana University’s head coach Indiana it is something in recent years has seen Bob Knight, the IU basketball team went through an astonishing -62-40 win over special. Through the underdog small town Kansas 11 Big Ten Titles before finally farmlands of Indiana schools accomplish much being let go from the head coach basketball is in the heart more than what they are position. 1953 of nearly every Hoosier. seeing capable of -69-68 win over Seen through the film accomplishing. Butler Kansas “Hoosiers”, is the passion University, although not of a basketball team from winning the NCAA a small town in eastern championship, they did 1976 Indiana who under much make it to the final two doubt push themselves to which to most people was -86-68 win over win the state completely unpredictable. Michigan championships. 1981 -63-50 win over North Carolina In a bigger world of former Indiana basketball great athletes and motivated basketball, the Indiana star named Larry Bird. He passionate ball players. 1987 Pacers have come a long was born in 1956 in the way before entering the small town of West -77-75 win over NBA in the 1977/78 Baden, IN. Bird was most Northwestern season. As they struggled famous for being a financially in the start of recognizable force for the their NBA franchise, Boston Celtics through the things started looking up 80’s and has won an in the 80’s as players like Olympic Gold Medal for Clark Kellog and Reggie the United States. Miller which would soon The magnitude of Indiana turn them into a basketball is nothing less sensational team. than great and powerful. The current Indiana Hoosiers from across the Pacers is currently under state have proved the management of a themselves to be purely
  • 2. Newsletter Title Page 2 of 6 Inside Story Headline One benefit of using your A great way to add useful Much of the content you newsletter as a content to this newsletter put in your newsletter can promotional tool is that is to develop and write also be used for your Web you can reuse content your own articles, or to site. Microsoft Word offers from other marketing include a calendar of a simple way to convert materials, such as press upcoming events or a your newsletter to a Web releases, market studies, special offer that promotes publication. So, when and reports. a new product. you’re finished writing your newsletter, convert it While your main goal in You can also research to a Web site and post it. distributing a newsletter articles or find “filler” might be to sell your articles by accessing the product or service, the key World Wide Web. You can to a successful newsletter write about a variety of is making it useful to your topics, but try to keep your readers. articles short. “To catch the reader’s attention, place aninteresting sentence or Inside Story Headline quote from the story One benefit of using your A great way to add useful Much of the content you here.” newsletter as a content to this newsletter put in your newsletter can promotional tool is that is to develop and write also be used for your Web you can reuse content your own articles, or to site. Microsoft Word offers from other marketing include a calendar of a simple way to convert materials, such as press upcoming events or a your newsletter to a Web releases, market studies, special offer that promotes publication. So, when and reports. a new product. you’re finished writing your newsletter, convert it While your main goal in You can also research to a Web site and post it. distributing a newsletter articles or find “filler” might be to sell your articles by accessing the product or service, the key World Wide Web. You can to a successful newsletter write about a variety of is making it useful to your topics, but try to keep your readers. articles short. Special Interest Story Headline You can also research also be used for your Web content to this newsletter articles or find “filler” site. Microsoft Word offers is to develop and write articles by accessing the a simple way to convert your own articles, or to World Wide Web. You can your newsletter to a Web include a calendar of write about a variety of publication. So, when upcoming events or a topics, but try to keep your you’re finished writing special offer that promotes articles short. your newsletter, convert it a new product. to a Web site and post it. Much of the content you put in your newsletter can A great way to add useful
  • 3. Page 3 of 6 Newsletter TitleInside Story HeadlineThe purpose of a requesting your service. least quarterly so that it’snewsletter is to provide considered a consistent You can compile a mailingspecialized information to source of information. list from business replya targeted audience. Your customers or cards, customerNewsletters can be a great employees will look information sheets,way to market your forward to its arrival. business cards collectedproduct or service, and at trade shows, or Your headline is analso can create credibility membership lists. You important part of theand build your might consider purchasing newsletter and should beorganization’s identity a mailing list from a considered carefully.among peers, members, Caption describing picture or company.employees, or vendors. graphic. Next, establish how muchFirst, determine the time and money you canaudience of the newsletter. spend on your newsletter.This could be anyone who These factors will helpmight benefit from the determine how frequentlyinformation it contains, for you publish yourexample, employees or newsletter and its length.people interested in It’s recommended that youpurchasing a product or in publish your newsletter atInside Story HeadlineYou can also research appears in newsletters is Some newsletters includearticles or find “filler” virtually endless. You can a column that is updatedarticles by accessing the include stories that focus every issue, for instance,World Wide Web. You can on current technologies or an advice column, a bookwrite about a variety of innovations in your field. review, a letter from thetopics, but try to keep your president, or an editorial. “To catch the reader’s You may also want to notearticles short. You can also profile new attention, place an business or economic employees or top interesting sentence orMuch of the content you trends, or make customers or vendors. quote from the storyput in your newsletter can predictions for youralso be used for your Web customers or clients. Selecting pictures or here.”site. Microsoft Word offers graphics is an important If the newsletter isa simple way to convert part of adding content. distributed internally, youyour newsletter to a Web might comment upon newpublication. So, when procedures oryou’re finished writing improvements to theyour newsletter, convert it business. Sales figures orto a Web site and post it. earnings will show howThe subject matter that your business is growing.
  • 4. Newsletter Title Page 4 of 6 Inside Story Headline The purpose of a First, determine the list from business reply newsletter is to provide audience of the cards, customer specialized information to newsletter. This could be information sheets, a targeted audience. anyone who might benefit business cards collected “To catch the reader’s Newsletters can be a from the information it at trade shows, or attention, place an great way to market your contains, for example, membership lists. Youinteresting sentence or product or service, and employees or people might consider purchasing quote from the story also can create credibility interested in purchasing a a mailing list from a here.” and build your product or in requesting company. organization’s identity your service. among peers, members, You can compile a mailing employees, or vendors. Inside Story Headline Next, establish how much source of information. contents of the story and time and money you can Your customers or draw readers into the spend on your newsletter. employees will look story. Develop the These factors will help forward to its arrival. headline before you write determine how frequently the story. This way, the Your headline is an you publish your headline will help you important part of the newsletter and its length. keep the story focused. newsletter and should be It’s recommended that you considered carefully. publish you newsletter at least quarterly so that it’s In a few words, it should considered a consistent accurately represent the Inside Story Headline Examples of possible While your main goal of part of the newsletter and headlines include Product distributing a newsletter should be considered Wins Industry Award, New might be to sell your carefully. Product Can Save You product or service, the key “To catch the reader’s In a few words, it should Time, Membership Drive to a successful newsletter accurately represent the attention, place an Exceeds Goals, and New is making it useful to your contents of the story and interesting sentence or Office Opens Near You. readers. draw readers into the quote from the story One benefit of using your A great way to add useful story. Develop the here.” newsletter as a content to your newsletter headline before you write promotional tool is that is to develop and write the story. This way, the you can reuse content your own articles, or headline will help you from other marketing include a calendar of keep the story focused. materials, such as press upcoming events or a releases, market studies, special offer. Your and reports. headline is an important
  • 5. Page 5 of 6 Newsletter Title Back Page Story Headline Company NameInside Story HeadlineThe purpose of a You can compile a mailing source of information.newsletter is to provide list from business reply Your customers orspecialized information to cards, customer employees will looka targeted audience. information sheets, forward to its arrival.Newsletters can be a business cards collected Your headline is angreat way to market your at trade shows, or important part of theproduct or service, and membership lists. You newsletter and should bealso can create credibility might consider purchasing considered carefully.and build your a mailing list from aorganization’s identity company.among peers, members, Next, establish how muchemployees, or vendors. time and money you canFirst, determine the spend on your newsletter.audience of the These factors will helpnewsletter. This could be determine how frequentlyanyone who might benefit you publish your Caption describing picture orfrom the information it newsletter and its length. graphic.contains, for example, It’s recommended that youemployees or people publish your newsletter atinterested in purchasing a least quarterly so that it’sproduct or in requesting considered a consistentyour service.Inside Story HeadlineIn a few words, it should can reuse content from a new product.accurately represent the other marketing materials, You can also researchcontents of the story and such as press releases, articles or find “filler”draw readers into the market studies, and articles by accessing thestory. Develop the reports. “To catch the reader’s World Wide Web. You canheadline before you write While your main goal of write about a variety of attention, place anthe story. This way, the distributing a newsletter topics, but try to keep your interesting sentence orheadline will help you keep might be to sell your articles short. quote from the storythe story focused. product or service, the key here.”Examples of possible to a successful newsletterheadlines include Product is making it useful to yourWins Industry Award, New readers.Product Can Save You A great way to add usefulTime, Membership Drive content to this newsletterExceeds Goals, and New is to develop and writeOffice Opens Near You. your own articles, or toOne benefit of using your include a calendar ofnewsletter as a upcoming events or apromotional tool is that you special offer that promotes
  • 6. In a few words, it should Wins Industry Award, New releases and market accurately represent the Product Can Save You studies. contents of the story and Time, Membership Drive While your main goal of draw readers into the Exceeds Goals, and New Street Address distributing a newsletter story. Develop the Office Opens Near You. Address 2 might be to sell your City, ST 78269 headline before you write One benefit of using your product or service, the key the story. This way, the newsletter as a to a successful newsletter PHONE: headline will help you (708) 555-0101 promotional tool is that is making it useful to your keep the story focused. you can reuse content readers. FAX: Examples of possible from other marketing (708) 555-0102 headlines include Product materials, such as press E-MAIL: someone@example.com Continued Story Headline While your main goal of content to your newsletter articles or find “filler” distributing a newsletter is to develop and write articles by accessing the might be to sell your your own articles, or to World Wide Web. You can product or service, the key include a calendar of write about a variety of to a successful newsletter upcoming events or a topics, but try to keep your is making it useful to your special offer that promotes articles short. readers. a new product. A great way to add useful You can also research About Our Organization… We’re on the Web! Think about your article context. also several tools you can See us at: and ask yourself if the use to draw shapes and Microsoft includeswww.adatum.microsoft.com picture supports or symbols. thousands of clip art enhances the message images that you can you’re trying to convey. choose and import into Avoid selecting images your newsletter. There are that appear to be out ofCOMPANY NAME Street Address 1 Address 2 City, ST 78269 COMPANY NAME STREET ADDRESS CITY, ST 22134