Real Living Lifestyles Listing Presentation


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Real Living Lifestyles Real Estate Listing Presentation. Real Estate agents with the most progressive brokerage in San Diego have the tools and skills to get your home sold faster and for a higher price than other real estate agents.

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Real Living Lifestyles Listing Presentation

  1. 1. Real Living is a full-service, international real estate franchise companywith a comprehensive suite of resources aimed at helping brokers, agents andtheir clients successfully navigate through the home buying and selling processes.Since its founding more than half a century ago, Real Living has maintained areputation as one of the most innovative companies in the real estate industry. global reach, local touch REAL LIVING 10,000 SALES PROFESSIONALS 15 BILLION ANNUAL SALES VOLUME BROOKFIELD RPS 1,200 EMPLOYEES WORLDWIDE $32 BILLION REAL ESTATE ENTERPRISE
  2. 2. In 2009, Real Living was acquired by Toronto-based Brookfield Residential PropertyServices. In 2010, Real Living merged with another Brookfield national brand, GMAC RealEstate. In 2012, Brookfield and HomeServices formed a joint venture, HSF Affiliates LLC, tooperate affiliate networks including Real Living Real Estate. We’ve got friends in high places.
  3. 3. Real Living Lifestyles embodies a casual elegance with a bold splash of color. The logo has a striking presence. It stands out in advertising and balances well with clean designs.MODERN & FRESH , the Real Living Lifestyles brand is full of energy and understated luxury.
  4. 4. Real Living Real Estate is the FASTEST GROWING U.S. Real Estate Franchise BrandReal Living is proud to report that we are the fastest-growing real estate brand inthe United States in terms of net office growth.We are opening offices, hiring top agents and providing advanced realestate support that is improving our business in a very real way.According  to  the  Na/onal  Associa/on  of  Realtors  (REALTOR  Magazine  July/August  2011  Franchise  Report)  biennial  franchise  report  based  on  net  office  growth  2011  over  2009.  
  5. 5. Locally Owned & Operated Brokerage.Real Living Lifestyleshas 8 convenientlylocated offices inNorth San Diego County … and we’re not done growing!V I S I O N            To  use  our  momentum,  passion,  vision  and  drive  to  enhance  the                                                    real  estate  industry.  M I S S I O N    Working  together,  to  create  a  seamless  real  estate  experience  and                                                          enrich  our  communi:es.  V A L U E S          Passion,  Exper:se,  Innova:on,  Vision,  Results  
  6. 6. 360˚ Marketing combines the best of T R A D I T I O N A L , D I G I TA L and M O B I L E solutions into one integrated platform.The world is constantly moving and changing - and when it comes to how peoplecommunicate, that is especially true.The 360˚ Marketing Strategy involves creating a high quality message about each propertyand professionally presenting it to millions of buyers through their preferred media.
  7. 7. Print is not dead…print is S M A R T E R .Using print media well in 2013 is about high quality material going tohighly targeted prospects.That can mean running a beautiful ad in a niche publication or distributing PropertyBrochures with stunning photography and key property features to s e l e c t b u y e r s .
  8. 8. Before buyers purchase a home, they need to walk through it and picture themselves living in it.National surveys show that roughly 50 percent of buyers usedO P E N H O U S E S as a source in locating their new home.I will work with you through the process of preparing your home for the event. I will promoteyour open house online, in print and through personal networking.
  9. 9. Get the RIGHT MESSAGE to the RIGHT AUDIENCE.EFFECTIVE DIRECT MAIL CAMPAIGNS ARE: highly localized, personalized for the recipient and consistentI tie print marketing into online campaigns for fully integrated marketing•  Neighborhood specific real estate newsletters•  Email friendly property flyers, brochures and postcards•  Digital newsletters personalized for my sphere of influence•  Geo-target postcards with personal invitations to privately tour your home
  10. 10. B E T T E R I N F O R M AT I O N = B E T T E R B U Y E R SBuyers make more educated purchase decisions when they are given betterinformation about the local market …I have access to hyperlocal, real-time data on e v e r y c o m m u n i t y i n S a n D i e g o .
  11. 11. Over the past four years, real estate-related searches on rose 253%About one-fifth of such searches occurred on MOBILE DEVICES >>>>>>>>>> a 120% year-over-year increase70% of searches from a MOBILE DEVICE result in an action WITHIN ONE HOUR,compared to 70% of desktop searches that result in an action within one month.I know how to make your property to be mobile friendly, and understand how important it is tooptimize your property for spectacular mobile presentation.
  12. 12. People want information fast. VERY FAST.Not only is my website mobile friendly, but I create a mobile website dedicatedto your listing, ensuring that we meet the needs of tech savvy clients.For the mobile buyer, I assign your home both a text code and QR code.Instant Property Information is available by text message or QR scan, including thefull photo gallery, allowing for quick connection with engaged buyers.
  13. 13. Real Living Lifestyles uses a strategic internet marketing campaign andthe latest real estate technology to place your home at the fingertips ofmillions of potential buyers.Our listings are syndicated to tens of thousands of websites, optimized for search enginesand regularly refreshed with new photos and engaging headlines.
  14. 14. RLLIFESTYLES.COM is quickly becoming San Diego’s favorite real estate site. With a global reach and hyperlocal focus, our internet presence uses an advanced online marketing strategy to showcase your home to buyers actively searching for similar properties. Our banner ads on direct even more buyers to your listings. UTSANDIEGO.COMRLLIFESTYLES.COM
  15. 15. Featured Listing status on the leading real estate marketplace on the web – Z I L L O W . C O MEvery time a buyer finds your listing on, they’ll be sent directly to me –not some other agent who knows nothing about your property.Zillow controls 8.61% of the market share. They also provide a direct feed to Yahoo RealEstate who controls 6.06%. I’ll do the math for you … we’re controlling the top 14.67% of the market.
  16. 16. Today’s homeowners overwhelmingly report that photos and videos arethe most important features they use when searching for a home.Together, they can increase the perceived value of a property by nearly 20%.Real Living Lifestyles is the only real estate brokerage in California with our own multimediaproduction company and local green screen studio. Our team of videographers supportsagents with everything from professional photography to full motion video. I use video to make your virtual tours stand out from the competition and attract more attention from home buyers on the top 5 video sharing sites.
  17. 17. YouTube receives more than 2 billion viewers PER DAY and is the 2nd largest search engine IN THE WORLD.Every Real Living Lifestyles listing in the MLS has the photos automatically pulledinto a slideshow and posted on YouTube.Once again, we’re all about M A X I M U M E X P O S U R E .
  18. 18. FA C E B O O K : 618 million daily active usersT W I T T E R : 400 million tweets per dayAn audience this large cannot be ignored. I understand the power of socialmedia, and know how to use social networking sites to drive traffic to your home.
  19. 19. Listing your home at the right price is crucial to its eventual sale. If you want to sell quickly, your asking price should be very near the value. Price is influenced by several factors… L O C AT I O N • Proximity to area amenities, schools and destinations • Access to major highways and public transportation PROPERTY CONDITION • Structural and mechanical systems • Curb appeal and décor • Staging for sale MARKET CONDITION • Interest rates and financing options • Competition from other homes • Economy and consumer confidence
  20. 20. THE PREMIER SERVICE PROMISEListen to your needs. I will deliver a service experience based on your needs and desires.Establish clear expectations. I will explain the roles I play and how we will work together.Commit to a plan. I will design a plan to deliver on those expectations.Perform the service. I will deliver on my commitment.Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance.
  21. 21. Commitment to outstanding customer service.PREMIER SERVICE sets Real Living agents apart from the competition.Using a third party company to evaluate their service helps them deliver a highly customizedand more satisfying service experience for their clients.After thousands of completed customer surveys, 96% say they are satisfiedor very satisfied with our services. >>>>>>>>>>> 94% would make a referral to a friend.Through the annual NationalAssociation of Realtors Profile ofBuyers and Sellers we are able tocompare ourselves against a nationalaverage.Our rating is far above the industrysatisfaction rating. While the NARsurvey does employ slightly differentlanguage, the results speak forthemselves.
  22. 22. Bottom Line –I’ll Get Your Home SOLDI guide clients through a smooth and professional sales process, using the bestresources in the industry to sell homes quickly and for the best price.HERE’S WHAT I COMMIT TO DOING FOR YOUR HOME: • Provide an accurate estimate of what your home is currently worth • Listen to your unique needs and set realistic sales goals • Prepare your home to sell with value-based home staging • Showcase your home with professional photography and videos • Produce high end marketing material for online and offline advertising • Expose your home to millions of potential buyers • Qualify interested buyers, take offers and provide objective advice • Negotiate for the highest sales price and the most favorable terms • Lead the transaction process efficiently and ethically • Be available to answer any of your questions and offer you the counsel you need when can we start?