New Year, New You PowerPoint 2013

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  • A recap of our company stats and improvement over 2011. Key factors include: Sales Volume, Units, Avg. Sales Price, Days on Market, Market Share Key Improvements. RAY
  • A recap of our company stats and improvement over 2011. Key factors include: Sales Volume, Units, Avg. Sales Price, Days on Market, Market Share Key Improvements. RAY
  • A recap of our company stats and improvement over 2011. Key factors include: Sales Volume, Units, Avg. Sales Price, Days on Market, Market Share Key Improvements. RAY
  • A recap of our company stats and improvement over 2011. Key factors include: Sales Volume, Units, Avg. Sales Price, Days on Market, Market Share Key Improvements. RAY
  • A recap of our company stats and improvement over 2011. Key factors include: Sales Volume, Units, Avg. Sales Price, Days on Market, Market Share Key Improvements. RAY
  • Not only have we made it this far, but we are the 5th largest firm in San Diego based on San Diego Business Journal
  • Recap of some of our company progress on surviving and thriving through another challenged and economic recovery year, we had our best year ever in sales and finally profits. We forged ahead as we have together as a combined partnership and team going on four years now.
  • Positive Real Estate Recovery Stories that have been published this last year.
  • Elaborate on the continued survival and thriving over 12 years for this firm from its beginning.
  • Elaborate on the continued survival and thriving over 12 years for this firm from its beginning.
  • Elaborate on the continued survival and thriving over 12 years for this firm from its beginning. The nay sayers have again been robbed of their predictions that we would be gone and wouldn’t make it.
  • Discuss the team manager approach and thank and kudo managers and leadership team as well as dept. heads, OA’s TC’s and all team members.
  • Photos
  • Discuss the power and growth of our sister services companies and how imperative they are to our success and future.
  • We need more agent testimonials.
  • Discuss RLL’s business model and our Lifestyle services concept and evolution (show recent San Diego Union Tribune video interview here). http://www.youtube.com/watch?v=c_r5UIf2-aU&feature=youtu.be . Play once Steve starts talking about lifestyles services.Some of our newest services to be offered are property management and commercial referral sources. Tax support for agents and clients, construction. Remodeling and architect services, electronics install services and many more
  • List some of our contributions of 2012. Play community service day video. http://www.rllifestyles.com/carmel-valley/real-living-lifestyles-annual-community-service-day-fair-a-great-success/
  • Our last year parent franchise change of Berkshire. This is old slide of network structure.
  • This is new slide showing Berkshire in Partnership with Brookfield as minor.
  • Talk about the power of the agent-client relationship and how valuable and delicate that relationship is in our business and markets. Touch on that becoming even more crucial as the internet, the tech world and competitors evolve in our industry. Want to roll into our commitment of fueling a customer service Training increase in skills and commitment.
  • We will be wrapping up with some inspiration discussions about making a difference in someone else’s life, the importance of giving and service, professionalism, ethics, taking the higher road, protecting their brand and ours, giving back to the industry in volunteering and making our industry. We can not just earn and take, we must give back. May show short video here as I wrap my talk (no more than 2 min or so). http://www.youtube.com/watch?v=B7r7YY_EO0A&sns=em Start at 0:30
  • Ask for applause for the new agents
  • New Year, New You PowerPoint 2013

    1. 1. PRESIDENT’S ADDRESS
    2. 2. NATIONAL ASSOCIATION OFREALTORS (NAR) REPORT Total sales in 2012 were the highest in 5 years, while the annual price rose the most since 2005 Total existing-home sales are 12.8% above the 4.38 million-unit level in December 2011 Preliminary annual total for existing-home sales in 2012 was 4.65 million, up 9.2% from 4.26 million in 2011 – the highest volume since 2007 and the strongest increase since 2004
    3. 3. CALIFORNIAASSOCIATION OFREALTORS (CAR) STATISTICS
    4. 4. SOUTHERN CALIFORNIA REGION
    5. 5. SAN DIEGO COUNTY
    6. 6. REAL LIVING LIFESTYLES 2011 Total Company Sales Volume: $661,192,480 Total Company Closed Units: 1,290 Homes SOLD Avg. Sales Price: $518,269 Days on Market: 77
    7. 7. REAL LIVING LIFESTYLES 2012 Total Sales Volume: $876,694,492 (+33%) Total Closed Units: 1,667 Homes SOLD (+29%) Avg. Sales Price: $533,153 (+3%) Days on Market: 70 (-9%) Market Share Key Improvements: 25% increase over 2011 sales volume
    8. 8. RLL CLOSED UNITS – IMPROVEMENT1,800 1,6671,6001,400 1,2901,2001,000 800 Closed Units 600 400 200 0 2011 2012
    9. 9. RLL CLOSED VOLUME – IMPROVEMENT 1,000,000,000 900,000,000 876,694,492 800,000,000 700,000,000 661,192,480 600,000,000 Closed Volume 500,000,000 400,000,000 300,000,000 200,000,000 2011 2012
    10. 10. RLL AVG. SALES PRICE – IMPROVEMENT 550,000 533,153 525,000 518,269 500,000 Avg Sales Price 475,000 450,000 2011 2012
    11. 11. REAL LIVING LIFESTYLES - THE 5TH LARGEST FIRM IN SAN DIEGO!
    12. 12. OUR LOCATIONS
    13. 13. “The hardertheconflict, themore gloriousthe triumph” – Thomas Paine
    14. 14. WE ARE NOT ONLY SURVIVING…WEARE THRIVING!
    15. 15. Mark LoscherCOO/CFO, Owner/Partner
    16. 16. Jim BrowneBroker of Record, Owner/Partner
    17. 17. Steve Rodgers, Mark Loscher & Jim Browne Company Leaders and Owners
    18. 18. OUR FABULOUS TEAM…
    19. 19. Eileen Schwartz Rich Johnson
Vice President of BusinessGuillen 
Title Broker Associate Sam Vice President of Training Development
Branch Manager, Rancho Bernardo & Agent Developmentand Professional Development
Branch Manager, La Costa/Encinitas
    20. 20. Dixie Courtney 
Branch Diane Hogencamp
Branch Joe Martinez
Branch Todd Van Ness
Branch Manager, Manager, Carlsbad Village & Carlsbad Manager, Manager, Del Mar Faire Escondido Carmel Valley
    21. 21. Marcia Macbeth
Director Amber Green
Agent Kristen of Administration Services & Licensing Coordinator Stebbens
Accounting Specialist
    22. 22. Ron Brownell
Assistant Raymond Dee Emerson
Director of Head Broker, Relocation Director of Compliance Doucette
Director of & Mobility Services Financial2012 Realtor of the Planning & Analysis Year!
    23. 23. Sherry Moore
Advertising Donna Megan Willis
Marketing & Stephanie Breneman Coordinator Creative Manager Niksich
Director of 
Marketing Assistant Operations
    24. 24. OFFICE ADMINISTRATORS Amber Green  Cheri Rice - Escondido - Las Costa/Encinitas Sara Hastings  Sue Regis - Del Mar - Carmel Valley Marcia Macbeth  Heather Vuytowecz - Fairbanks Ranch - Carlsbad Village, Carlsbad Dana McIntyre Village Faire - Fairbanks Ranch  Linda Webb - Rancho Bernardo
    25. 25. TRANSACTION COORDINATORS Jeannie Jobe  Marva Shaw- Rancho Bernardo - Escondido AJ Johnson  Minerva Alvarez - Del Mar, Fairbanks Ranch - Carmel Valley, La Costa/Encinitas Ellie Salazar - Carlsbad Village, Carlsbad Village Faire
    26. 26. OUR AFFILIATES
    27. 27. OUTGOING RELOCATION BENEFITSFOR AGENTS AND CLIENTS Broker-to-Broker Referrals are placed with competent & experienced agents You can make money on every outbound referral Relocation can service your clients real estate needs beyond your neighborhood or city Experience the difference Relocation offers to your referrals! No hassle, a great agent match for your clients needs wherever they are looking to Buy or Sell (United States & Canada) Want to interview the agent first? - No problem! Relocation is here to help make your client feel at ease. Relocation will monitor for service satisfaction, and keep you informed throughout the transaction! Relocation will send you updates on the progress and report to you if a Sale is Pending! YOU will get paid when the Sale has successfully closed!
    28. 28. AGENT TESTIMONIALS“I used Dees services for a client purchasing a home in Portland, Oregon. She put themin touch with a great agent and managed the entire process. She kept me informed ofthe status of the transaction and always followed-up to any questions we had. Her groupis a great resource and saves us time so we can focus on other sales.” - Rhonda Herbert“It has been my pleasure to work with Dee on a few outbound referrals over the past 2years. Dee makes the process so seamless and my clients feel like we are her toppriority. She is always prompt to reply (regardless of the day or time), and follows updiligently. I highly recommend using Dee for all you relocation needs!” - Patti Hall“When Dee called me last year to say she was heading up our Relo Department I wasthrilled and immediately started thinking about people I knew who might be moving.When some past clients of mine who were thinking about a move to Chicago, Iimmediately hooked them up with Dee who got them another Real Living agent inRancho Cucamonga who was awesome. The best part was hearing from the clientafterwards on what a positive experience it was and the second best part was getting anice fat check! Thank you Dee!” - Steve Leach
    29. 29. OUR BUSINESS MODEL
    30. 30. OUR COMMUNITY INVOLVEMENTReal Living Lifestyles supports the following causes and organizations: Annual Community Service Day Fair, Oct. 6 2012  Friends and Family Community Connection put together more than 60,000 meals to feed the hungry all over the world Helen Woodward Animal Center Leez PJ’s for Kids Day at the Races – Project Concern Red Nose Run 3-5K – Fresh Start Surgical Gifts& Semper Fi Fund Community Resource Center Rady Children’s Hospital Holiday Basket Drive
    31. 31. GLOBAL REACH, LOCAL TOUCH – THE WAY WE WERE
    32. 32. GLOBAL REACH, LOCAL TOUCH – THE WAY WE ARE
    33. 33. THE POWER OF THE AGENT-CLIENTRELATIONSHIP
    34. 34. PREMIER SERVICE® Real Living is a network of prominent local real estate companies that embrace common values, principles and practices of Premier Service® to deliver exceptional service experiences to consumers. We are the only national real estate company that gives clients the power to grade our performance using a third-party survey company. This dedication and commitment has resulted in a national 96% customer satisfaction rating – the best in the industry.
    35. 35. THE SURVEY Giving clients the opportunity to grade our service sends an unmistakable message that: – we are committed to service excellence – we hold ourselves accountable – their opinion is important – their input is valued Surveys allow us to document a track record of superior service that no other company can match.
    36. 36. MEMBER BENEFITS OF THE NORTH SAN DIEGOCOUNTY ASSOCATION OF REALTORS (NSDCAR)
    37. 37. North San Diego County Association of REALTORS® The Education Edge NSDCAR is Your Education Resource Assisting You With Your Business Success!FREE Member Exclusive Classes TechnologyHeld throughout the year Learn the skills you need in the computer lab to streamline your businessLive Professional DevelopmentStrengthen your skills in today’s market: Webinarsforeclosure, short sale, legal Participate from the convenience of your home orupdates, commercial and much more officeProfessional Designations How To Training VideosIncrease your marketability and knowledge Master an application at your own pacewith a designation class ScholarshipsNew Licenses and Renewal For agents obtaining designations or studentsHomestudy – online - live classes attending college real estate courses Outreach – NSDCAR Comes to office! zipForm® 6 training, Legislative updates, Professional Standards, at your office
    38. 38. MEMBER BENEFITS OF THE CALIFORNIA ASSOCIATION OF REALTORS (CAR)
    39. 39. TRANSACTION POINT® - THE EASY CHOICE! 10+ year track record Since 2001, TransactionPoint® Supporting over 120,000 has been used: transactions per year • Cloud-based system has digitized and managed Custom screens for: over 16,000,000  Transaction Coordinators documents  Brokers (compliance review)  Agents • Closed over 1,000,000  Customers transactions • Assisted in transacting nearly $190 Billion in closed sales volume!
    40. 40. TRANSACTION POINT® ROLLOUT Q3 2012 systematic roll- out with training for office Transaction Coordinators January 2013, Transaction Coordinators all using TransactionPoint and nearing 100% paperless transactions! Team and staff assistants begin training Q1 2013 Agent self-service training (coming soon)
    41. 41. TRANSACTION POINT® OVERVIEW Generate and track leads to your ancillary businesses Track tasks, documents, orders Generate alerts and reminders Digitize and share documents Order services and receive reports/docs electronically Integrates with MLS, forms, contact management, accounting softwareand e-signature systems Easy Broker review iPad application late Q1 2013
    42. 42. THE RIPPLE EFFECT
    43. 43. JIMMY MACKIN sponsored by
    44. 44. CHRIS SMITH sponsored by
    45. 45. FOR MORE INFO:• http://curaytor.com/• https://www.facebook.com/HireChrisSmith
    46. 46. Thank you to our sponsors:
    47. 47. Real Living Lifestyles Academy
    48. 48. The Training We Offer New Agent ProgramReal Success Solutions-RSS Supplemental Classes Marketing Skills Series
    49. 49. New Agent Program • 2 ½ weeks in classroom and live classes for newly licensed real estate agents • New Agent is then Placed with a mentor to work side by side with for their first three closed transactions • This year our 16 New Agents helped 37 Families either buy or sell a home and closed just under 16 million dollars in volume
    50. 50. Something New for New AgentsIn Mentor ProgramSponsored by 1st American Home Warranty Fantastic Daily Mobile Tracking to Pinpoint Where Coaching is Needed the Most
    51. 51. RSS Program This Program has been developed to assist you in improving your skills, creating systems and standards allowing you to take your business to the next level or to provide you with a restart The Group Meets for a weekly sessions with Eileen
    52. 52. What can you expect from completing RSS The Agents that participated in RSS 2012 Had an average increase of 36%Program Overall we have had from 13% to over 300% increases in businessIf you are interested in being a part of our RSS Program please talk to Eileen Schwartz
    53. 53. Supplemental Class Offeringscoming soon…..10 Week Think & Grow Rich Mastermind startsMarch 3rd Forum 11:30-1:00 Weekly How to Have Wake Up Money Creating Wealth through Real Estate Forum Feb 6th 1:30pm - Rancho Bernardo Feb 11th 2:00pm - Del Mar Feb 15th 10:30am Group Calling SOI with Monthly Topics At Forum Training Center On Tuesdays 3:30-5:00pm Weekly starting February 5th
    54. 54. Master Classes The Master Classes are offered and taught by Eileen Schwartz and Steve Rodgers These classes are by invitation only and are for Our Top 50 Agents in the CompanyTopics for this year will be: • Personal Growth Plan &Mindset • How to Use Personality Styles to make your Presentations even stronger • Negotiations - Asking Great Questions with answers in mind If you are in the top 50 You will be receiving your invitation the first session is tentatively scheduled for March 7th
    55. 55. 2013 MARKETING UPDATE
    56. 56. 360 DEGREE MARKETING
    57. 57. SAN DIEGO UNION TRIBUNE New Ad Layout New Low Price New Ad Schedule Online Marketing Media Marketing
    58. 58. SAN DIEGO UNION TRIBUNE FIRST & FOURTH SUNDAY: NORTH ZONE NORTH ZONE $50 READERSHIP 255,390 SECOND SUNDAY:CENTRAL ZONE NORTH & CENTRAL ZONE $65 EAST/SOUTH ZONE READERSHIP 640,926
    59. 59. SAN DIEGO UNION TRIBUNE
    60. 60. PR WEBHighest rated SEO PressRelease ServiceGenerate search engineoptimized press releases withlinks, photos and sharebuttons
    61. 61. PR WEB
    62. 62. PR WEBYour news delivered tothousands of media outlets withone clickSearch-engine friendlyreleasesDetailed analytics: who readit, who clicked it, who shared it
    63. 63. ZILLOW FEATURED LISTINGS Zillow 8.61% + Yahoo 6.06% = 14.67%
    64. 64. ZILLOW FEATURED LISTINGSYou have control over your listings with your featured agent status
    65. 65. ZILLOW FEATURED LISTINGS Zillow on ARC – With a How to Guide for Updating Your Agent Profile
    66. 66. ZILLOW REVIEWS
    67. 67. TRENDGRAPHIX
    68. 68. TRENDGRAPHIXDrill Down By:Larger AreasSmaller AreasPricepointSquare FootageProperty TypeYear Built
    69. 69. TRENDGRAPHIX LEAD GENERATION
    70. 70. TAX SAVER NETWORKA one-stop portal to learn & one-click 1031 Exchanges
    71. 71. TAX SAVER NETWORKGIVE YOUR CLIENTS A VALUE ADD RESOURCE $49 annual membership for FREE Personal consultations with attorney or trained mentor “Ask TaxSaver” your questions, FAQ’s/tax-saving tips Instant exchanges 24/7 $200 discounts on fees Network
    72. 72. MOBILE9 out of 10 house hunters searched online during the homebuying process with 52%choosing that as their>>>>>>>>>>first step in the processOver the past four years,real estate-related searches onGoogle.com rose 253%About one-fifth of such searchesoccurred on mobile devices>>>>>>>>>>a 120% year-over-year increaseSource: "The Digital House Hunt: Consumer and Market Trends in Real Estate," includes custom research from NARs 2012 Profile ofHome Buyers and Sellers as well as internal Google data and research conducted by Google and third-party marketing firm Compete
    73. 73. MOBILE CARD CAST
    74. 74. MOBILE CARD CAST Text Message Codes for Sign Riders A Mobile WebsiteQR Codes
    75. 75. MOBILE CARD CASTTracks all mobile leads, mobile number of lead, property of interest,and tells agent if lead requested a call back.
    76. 76. PREMIER SERVICE
    77. 77. PREMIER SERVICEREAL LIVING LIFESTYLES 1/1/12-12/31/12 96.68 %
    78. 78. PREMIER SERVICE
    79. 79. PREMIER SERVICEBUYER REPORTSELLER REPORT
    80. 80. SNEAK PEEK:NEW LISTING PRESENTATION
    81. 81. SNEAK PEEK:NEW LISTING PRESENTATION
    82. 82. ELEGANT HOMES LISTING BOOK COMING MARCH 1 8x8 Hard Cover Book
    83. 83. WEB MAKEOVER COMINGIN MARCH!
    84. 84. TECH SUPPORT!!Real Living Business Center SupportGeneral Tech Support for ALL of your computer challengesRemote – can access your computer from a remote locationMobile – will come to your office or home!
    85. 85. RUSS SCHREIER ROBBI CAMPBELLManaging Director, Samuel Carmel Valley OfficeScott Financial GroupBETH SACKETT SANDI HADLEYPresident, Centennial Carlsbad OfficeEscrowBRIAN OLENIKSales Manager, Fidelity SEAN ZANGANEHNational Title Company Rancho Bernardo Office
    86. 86. BILL WALSH sponsored by

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