SixDegrees.com was a social network service website that lasted from 1997 to 2001 and was based on the Web of Contacts model of social networking. It was named after the six degrees of separation concept and allowed users to list friends, family members and acquaintances both on the site and externally; external contacts were invited to join the site.
Chegg, an academic textbook rental company did a survey in 2012 looking at how students accessed social media. These were students who were graduating high school in 2012 and 2013… they are the students who are now in college.
Chegg, an academic textbook rental company did a survey in 2012 looking at how students accessed social media. These were students who were graduating high school in 2012 and 2013… basically, they are the students who are now in college.
The Council for Advancement and Support of Education surveyed 1,000 institutions in 2013 about their use of social media, their findings were as follows. 96% said they used Facebook, etc.Today we will be looking at these social network Facebook, Instagram, Twitter, LinkedIn, and Blogging
LinkedIn is a great resource for connecting with other professionals, networks, groups, and companiesIn 2011, LinkedIn started a student job portal allowing them to search for internships and entry-level jobsLinkedIn introduced new profile features that allowed users to showcase projects, honors & awards, participation on campus, and courses that they took. In 2012, LinkedIn announced that students and recent graduates are the fastest growing demographic on LinkedIn
On the left is what a profile looks like… as you can see, people don’t post cute kitten videos like on Facebook…
The application allows you to apply filters and borders to images, as well as connect with friends and “like” other people’s images. You can also share those images directly to Facebook and Twitter.A great way to visually get across your message and engage with your followers.Has 100 million users and growing by about 10 million users a month.Facebook owns Instagram
HootSuite is a web and mobile social media dashboard that helps individuals and organizations spread messages, monitor conversations and track results across multiple networks including Twitter and Facebook.Instead of logging into multiple accounts and updating multiple pages, you can log into the Hootsuite dashboard to schedule posts and updates.Hootsuite can help you save time. It is free!
Intro to Social Media
S Who are you?
S Are you currently using Social Media?
S What are you hoping to get out of this presentation?
History of Social Media
S 1997 - Six Degrees and AOL Instant Messenger
S 2002 - Friendster
S 2003 - LinkedIn and MySpace
S 2004 - (The) Facebook
S 2005 – YouTube
S 2006 - Twitter
S 2010 - Instagram
Why is Social Media
S Allows you to create a virtual community online
S Engage with students outside the classroom
S Network with peers and colleagues
S Communicate & interact with other departments and
S Faster and easier way to get across your message
What social media platforms
are they using?
Social Media Usage By High School
How do they use it?
Access Social Media on
Social Media Sites Used by
Colleges & Universities
S Instagram 27%
Council for Advancement and Support of Education Social Media Survey 2013 - Summary of
S The world’s most popular social networking site
S Used to connect with friends, groups, and pages
S Used to share “status updates” short
text, links, photos, videos, etc.
S Updates appear on the Facebook news feed
How to use Facebook
S Create a profile, page, or group
S Pages are public | Groups can be private
S People “like” your page | People join your group
S People can post on your page | People can interact in your group
S Connect with people already on Facebook
S Drive traffic to your website
S Post a few times a week
S Share links that your audience will find useful
S Use images and photos as callouts
S Twitter lets you send and read messages called tweets
S Tweets are text-based posts of up 140 characters
S Users can “follow” or subscribe to people’s tweets so that
they can read their updates
How to use Twitter
S Find and follow others that
S Re-tweet to your followers.
S Reply to others
S Mention others
S Include hashtags to
categorize subject matter.
S LinkedIn is a great resource for connecting with other
professionals, networks, groups, and companies
S In 2011, LinkedIn started a student job portal
S LinkedIn introduced profile features that allow users to
showcase their accomplishments
S In 2012, LinkedIn announced that students and recent
graduates are the fastest growing demographic on
How to use LinkedIn
S Create an online resume
S Build your credibility and brand through
recommendations, skills, experience
S Network with student, professionals, and the community
S Connect with professional organizations
S Image sharing and unique editing features
S A great way to visually get across your message and
engage with your followers
S Share to other platforms
S Has 100 million users and growing by about 10 million
users a month
How to use Instagram
S Create account and start snapping images
S Balance fun images with brand images
S Connect to your Facebook page or account, use popular
S Follow others and like their photos
S Create videos to share
S Reward followers
Wordpress, Tumblr, Blogspot
S Where webpages are static, blogs can by dynamic.
S They can be ever changing and highlight specific
events, programs, and services.
S People can share it, like it, and comment on it.
S You can use images to get across your message.
S WLP Magazine – Online
S HootSuite is a web and mobile social media dashboard
S Hootsuite can help you save time
S It is free!
S YouTube – Video
S Flickr – Photography
S Pinterest – Image board
S Vimeo – Video
S Foursquare – Check In
Advanced Social Media Workshop
S Dig deeper into the different platforms.
S Look at best practices for developing engaging content.
S Learn to keep track of analytic and success metrics.
S Find out how to listen and communicate with your