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Textual analysis of a music video 2
Textual analysis of a music video 2
Textual analysis of a music video 2
Textual analysis of a music video 2
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Textual analysis of a music video 2

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  • 1. Rebecca Gooch Textual Analysis of a music video Name of video: U can’t touch this Artist: MC Hammer Date released: 13th January 1990 Producer: MC Hammer Writer: MC Hammer, Rick James, Alonzo Miller The textual analysis music video I have chosen is MC Hammer U can’t touch this released 13th January 1990. The song was written by MC Hammer, Rick James, Alonzo Miller and was produced by MC Hammer. The genre of the song is new jack swing and hip hop, elements you would expect to find in this genre are rapping, DJing, sampling, scratching and beatboxing, break dancing. The characteristics of this music video define its genre of hip hop because it includes break dancing, an upbeat song with rapping. Links appear between the lyrics and visuals throughout the song. “Cant touch this”; at the beginning of the song MC Hammer raises his hand which then the song commences and the break dancing and lyrics begin. “Fresh new kicks and pants” these lyrics refer to the costume and the moves of the artist. Mc Hammer is wearing a bright, smart yellow hip hop jacket and shiny baggy trousers and begins to break dance pulling quick and sharp moves in time with the beat. This example shows the links appearing between the lyrics and visuals. “That’s word because you know . . . U can’t touch this” As the artist is rapping these lyrics his hand movement emphasizes the words U can’t touch this. “Break it down” as these lyrics are said the tempo picks up the beat becomes faster and MC Hammer and the dance group behind him break dance all carrying out the same moves. “Stop Hammer time” this is a perfect example of the links between the lyrics and the visuals as the lyrics are said MC Hammer puts his hand up and emphasizes the lyric stop. Some lyrics within the song have visuals that appear with them but most lyrics tend to have MC Hammer and the dance group breaking their moves out on the dance floor. Links appear between the music and visuals. With every beat the video cuts from shot to shot an example of this is when the artist and the dance group are dancing (as shown below right) and then when the lyrics “Stop Hammer time” is said the shot then changes to a medium shot of MC Hammer. Another point the actions/moves in the video executed by the artist and dances are in time with the beat an example of this is when the dances bang their feet on the floor the beat changes. Another point that I have found is the shots change over quicker when the beat is faster and when the beat is slow the opposite happens – the shots change
  • 2. Rebecca Gooch over slower. At the very end both the music and video fade out together at the same time to create the perfect finish to the song. Throughout the video there are no close up shots of MC Hammer because he is constantly moving so you wouldn’t be able to see a close up shot of him because he would be moving but most shots are medium to long shot so that the audience are able to watch all the dance moves executed. The record company look to sell the track by having MC Hammer perform the whole way through the song to promote the new song to make sure it sells successfully. The image of the artist created from the music video is MC Hammer being a live person who loves to perform as if he was born to perform and likes to dance and rap with a dancing group behind. This particular has some reference or relates to another video by MC Hammer which is “Pump it” which also has a backing dance group behind MC Hammer and they are all break dancing in time with the beats to a fast pace track. Also included in the visuals are hometowns in America which have been included in both videos showing the artists and backing group dancing in possibly their home towns. I think the female backing dance group behind MC Hammer are on sexual display because MC Hammer is the only male out of the group. Also MC Hammer himself I think is on display as well because of the chorography – quick and slick executed, precise and accurate dance moves. Also the females are wearing small and tight costumes and don’t seem to be wearing a lot whist break dancing in time with the beat a feature of being on display. From the elements I have mentioned above I feel they are on sexual display mainly through the chorography. The costumes and dance moves I feel fit in well with the genre of hip hop. No intertextuals references appear to relate to any separate texts such as TV programmes or films. The music video mainly is performance – based. From the points and elements I have mentioned above to sum all the main points I have discussed; the characteristics included in the video define the genre of being hip hop. Links appear between the lyrics and the visuals as do the links between the music and visual which makes the overall video run smoothly and also fit in with genre of hip hop. Another point I have mentioned is through the elements stated the dance group of females are on sexual display and possibly MC Hammer to. From studying this music video and from the following points I have studied we can conclude that the genre is hip hop and the video is most definitely upbeat and the script and chorography fit in well with the music and visuals. Lyrics Can't touch this (x2) Can't touch this (oh-oh oh oh oh-oh-oh) (x2) My-my-my-my music hits me so hard makes me say oh my Lord Thank you for blessing me with a mind to rhyme and two hyped feet It feels good when you know you're down A superdope homeboy from the Oaktown And I'm known as such And this is a beat uh u can't touch
  • 3. Rebecca Gooch I told you homeboy u can't touch this Yeah that's how we're livin' and you know u can't touch this Look in my eyes man u can't touch this You know let me bust the funky lyrics u can't touch this Fresh new kicks and pants You got it like that now you know you wanna dance So move out of your seat And get a fly girl and catch this beat While it's rollin' hold on pump a little bit And let me know it's going on like that like that Cold on a mission so pull on back Let 'em know that you're too much And this is a beat uh u can't touch Yo I told you u can't touch this Why you standing there man u can't touch this Yo sound the bells school is in sucker u can't touch this Give me a song or rhythm Making 'em sweat that's what I'm giving 'em Now they know when you talk about the Hammer You talk about a show that's hyped and tight Singers are sweatin' so pass them a mic Or a tape to learn what it's gonna take And now he's gonna burn The charts legit either work hard Or you might as well quit That's word because you know U can't touch this (oh-oh oh oh-oh-oh) (x2) Break it down (Oh-oh-oh-oh-oh-oh-oh-oh-oh oh-oh) (x4) Stop Hammer time Go with the flow in a spin if you can't move to this Then you probably are dead So wave your hands in the air Bust throught the moves run your fingers through your hair This is it for a winner Dance to this and you're gonna get thinner Move slide your rump Just for a minute let's all do the bump Bump bump bump yeah U can't touch this Look man u can't touch this You'll probably get hyped boy 'Cause you know you can't u can't touch this Ring the bell school's back in break it down (Oh-oh-oh-oh-oh-oh-oh-oh-oh-oh-oh) (x4) Stop Hammer time
  • 4. Rebecca Gooch (Oh-oh oh oh oh-oh-oh) (x2) (Oh-oh oh-oh oh-oh oh-oh) (Oh-oh oh oh oh-oh-oh) u can't touch this (x3) (Oh-oh oh oh oh-oh-oh) break it down (Oh-oh-oh-oh-oh-oh-oh-oh-oh-oh-oh) (x2) Stop Hammer time Every time you see me that Hammer's just so hype I'm dope on the floor and I'm magic on the mic Now why would I ever stop doing this With others makin' records that just don't hit I toured around the world from London to the BAY It's Hammer go Hammer mc hammer yo hammer and the rest can go and play U can't touch this (oh-oh oh oh oh-oh-oh) (x2) U can't touch this (oh-oh oh-oh-oh) Yeah u can't touch this I told you u can't touch this (oh-oh oh-oh-oh) Too hype can't touch this Get me outta here u can't touch this (Oh-oh-oh-oh-oh-oh-oh-oh-oh-oh-oh-oh)

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