Your SlideShare is downloading. ×
0
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Winning In A New World
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Winning In A New World

583

Published on

Published in: Technology, Design, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
583
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Winning in a New World Social Media, Marketing (aka, How To Be This One)
  • 2. <ul><li>Commoditization </li></ul>What Happened to My Market? 10 Search Web 1.0 + Web 2.0 = Web 3.0
  • 3. What Can I Do? <ul><li>Specialization </li></ul><ul><li>Collaboration </li></ul><ul><li>Imagination </li></ul><ul><li>Adaptation </li></ul><ul><li>Navigation </li></ul><ul><li>Preparation </li></ul><ul><li>Act Big, Stay Small-tion </li></ul>Social Media
  • 4. Social Media Tools <ul><li>Blogs (The Transmitter) </li></ul><ul><li>Social Networks (The Wires) </li></ul><ul><li>Social Bookmarks (Franchising) </li></ul><ul><li>Micro Blogs (The Conversation) </li></ul><ul><li>Business Listings/Social Search (The Footprint) </li></ul><ul><li>RSS (Automation and Filtering) </li></ul><ul><li>SEO/SMO (What?) </li></ul><ul><li>Measurement/Monitoring/Analytics </li></ul><ul><li>(I’m Really Not Wasting My Time!) </li></ul>
  • 5. Blogs <ul><li>Easy for beginners </li></ul><ul><li>Expensive </li></ul><ul><li>Professional Tools </li></ul><ul><li>Custom Design </li></ul><ul><li>Incorporatible </li></ul><ul><li>Spam Filter </li></ul><ul><li>Customer Service </li></ul><ul><li>Free </li></ul><ul><li>Open Source </li></ul><ul><li>Unlimited Plug-Ins </li></ul><ul><li>Most Popular </li></ul><ul><li>Spam Filter </li></ul><ul><li>SEO </li></ul><ul><li>Easy to design (.org) </li></ul><ul><li>Free </li></ul><ul><li>Owned by Google </li></ul><ul><li>Community Support </li></ul><ul><li>Easy, Simple, Basic </li></ul><ul><li>SEO </li></ul><ul><li>Applications </li></ul><ul><li>Non-incorporatible </li></ul>
  • 6. Social Networks <ul><li>Pros </li></ul><ul><li>Free </li></ul><ul><li>Unlimited Content </li></ul><ul><li>Critical Mass </li></ul><ul><li>Viral Nature </li></ul><ul><li>Effective, inexpensive advertising </li></ul><ul><li>Business Division </li></ul><ul><li>Classifieds </li></ul><ul><li>Events </li></ul><ul><li>Key Demographic </li></ul><ul><li>Cons </li></ul><ul><li>Constantly Changing </li></ul><ul><li>Users can block you </li></ul><ul><li>Advertising is still touchy </li></ul><ul><li>Undefined social norms </li></ul>Insidefacebook: 45% of the social network’s US users are ages 26 and older, and nearly 25% are over age 34.
  • 7. Social Networks <ul><li>Pros </li></ul><ul><li>Free </li></ul><ul><li>Professional Demographic </li></ul><ul><li>Viral Nature </li></ul><ul><li>Connections </li></ul><ul><li>“ 6 degrees” theory visually </li></ul><ul><li>Events </li></ul><ul><li>Smaller size = Bigger impact </li></ul><ul><li>Applications </li></ul><ul><li>Cons </li></ul><ul><li>Contacting Block if Not Connected </li></ul><ul><li>Expensive Advertising </li></ul><ul><li>Less User Frequency </li></ul><ul><li>Undefined Social Norms </li></ul>Nearly 60% of users have incomes of $93,000 or more. Executives with an average income of $104,000 make up 28% of the 2,000 random users polled for the study. Another 30% are self-identified “consultants” with an average income of $93,000. Those with incomes between $200-$350k were seven times more likely to have at least 150 connections than lower income users.
  • 8. Social Networks <ul><li>Pros </li></ul><ul><li>Free </li></ul><ul><li>Unlimited Content </li></ul><ul><li>Critical Mass </li></ul><ul><li>Young </li></ul><ul><li>Events </li></ul><ul><li>Business Division Coming </li></ul><ul><li>Applications </li></ul><ul><li>Classifieds </li></ul><ul><li>Cons </li></ul><ul><li>Unorganized </li></ul><ul><li>Young </li></ul><ul><li>Expensive Advertising </li></ul><ul><li>Anonminity </li></ul><ul><li>Undefined Social Norms </li></ul><ul><li>Crude </li></ul><ul><li>Not Growing </li></ul><ul><li>Not Viral </li></ul>
  • 9. Social Networks <ul><li>Pros </li></ul><ul><li>Free </li></ul><ul><li>Completely Customizable </li></ul><ul><li>Critical Mass </li></ul><ul><li>Topical </li></ul><ul><li>Events </li></ul><ul><li>Applications </li></ul><ul><li>You Control and Write All the Rules </li></ul><ul><li>Cons </li></ul><ul><li>Specialized </li></ul><ul><li>Not Viral </li></ul><ul><li>Ineffective Advertising </li></ul><ul><li>Anonminity </li></ul><ul><li>Smallish </li></ul>
  • 10. Microblogging <ul><li>Why? </li></ul><ul><li>Level Access to Influencers </li></ul><ul><li>Very Social </li></ul><ul><li>Conversation Monitoring </li></ul><ul><li>Topical </li></ul><ul><li>Real Time Couponing </li></ul><ul><li>Passive Chatting </li></ul><ul><li>Comcast Cares, Dell Outlet </li></ul><ul><li>Meet Cool Tweeple (not a word) </li></ul><ul><li>Tools for Success </li></ul><ul><li>Twitter Search </li></ul><ul><li>TweetDeck </li></ul><ul><li>HootSuite </li></ul><ul><li>Twellow </li></ul><ul><li>Mr. Tweet (.net) </li></ul><ul><li>twtQpon ( Worst Name ) </li></ul><ul><li>Tweetoclock </li></ul><ul><li>Tweetlater </li></ul><ul><li>Twitterfeed </li></ul>
  • 11. Business Listings/Social Search <ul><li>Free </li></ul><ul><li>Owned by CitySearch </li></ul><ul><li>Coupons </li></ul><ul><li>Unlimited Information </li></ul><ul><li>SEO </li></ul><ul><li>Free </li></ul><ul><li>In-depth </li></ul><ul><li>Simple Stats </li></ul><ul><li>Photos/Videos </li></ul><ul><li>SEO </li></ul><ul><li>Buggy </li></ul><ul><li>Coupons </li></ul><ul><li>Free </li></ul><ul><li>Effective Advertising </li></ul><ul><li>Local Support </li></ul><ul><li>Google Juice </li></ul><ul><li>Analytics </li></ul><ul><li>Announcements </li></ul><ul><li>Direct Feedback </li></ul><ul><li>Coupons </li></ul>
  • 12. Email/Contact Database/RSS <ul><li>Uploadable using any CSV </li></ul><ul><li>Searchable on most any network </li></ul><ul><li>Simple to manage </li></ul><ul><li>“ Groupable” </li></ul><ul><li>Universal Language </li></ul><ul><li>Automation </li></ul><ul><li>Easy </li></ul><ul><li>Information Filter </li></ul><ul><li>Centralization </li></ul><ul><li>Open and Flexible </li></ul><ul><li>RSS Feed </li></ul><ul><li>7+ Gigs of Space </li></ul><ul><li>Transferable Login </li></ul><ul><li>Other Tools </li></ul><ul><li>Free </li></ul>Contact Database (Gmail)
  • 13. SEO & SMM (we acronyms) <ul><li>SEO (Search Engine Optimization) </li></ul><ul><li>Google indexing </li></ul><ul><li>Yahoo Indexing </li></ul><ul><li>MSN Search Deals (Facebook) </li></ul><ul><li>Tracking Websites </li></ul><ul><li>Google Key Words </li></ul><ul><li>Google Alerts </li></ul><ul><li>User Feedback </li></ul><ul><li>SMM (Social Media Marketing) </li></ul><ul><li>Be Polite </li></ul><ul><li>Email Badges </li></ul><ul><li>Listen, Learn, Respond </li></ul><ul><li>Stay Active </li></ul><ul><li>Have Fun </li></ul><ul><li>Resist Spamming </li></ul>
  • 14. Measurement/Monitoring/Analytics <ul><li>Dashboard </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Real Time Updating </li></ul><ul><li>Free </li></ul><ul><li>Easy </li></ul><ul><li>Fast </li></ul><ul><li>Free </li></ul><ul><li>Easy </li></ul><ul><li>Universal </li></ul><ul><li>A little delayed </li></ul><ul><li>Comparable </li></ul><ul><li>Tips, Measurable, Geographical </li></ul><ul><li>1 Billion Conversations Indexed </li></ul><ul><li>Tracks Blogs, Twitter, Facebook, Comments </li></ul><ul><li>Brand Management </li></ul><ul><li>Complicated </li></ul><ul><li>Influence Measurement </li></ul>IT’S WORKING!
  • 15. NOW GO BE THIS ONE NOT THESE ONES

×