Social Media…?<br />
The 10,000 Foot View of Why…<br />
It’s Right here!<br />
It’s Right here!<br />
Where is everyone going?<br />
But don’t worry about the tools yet<br />
After all…..<br />
Consumers like…<br />Learning<br />Events<br />Relevance<br />Value<br />Exclusivity<br />Entertainment<br />
A small % create, but that number is increasing<br />
What do I do?<br />First, Listen<br />
How to listen…Create a Dashboard<br />Great User Interface and Widgets<br />Perfect for Sharing Privately with a Team<br /...
http://search.twitter.com<br />Advanced Search on Twitter<br />Features to Notice<br />
Think about that…<br />Real time monitoring of key influencer<br />Geographic relevance filtering<br />Tone and emotion ab...
In a… <br />Information<br />
Second, Know Thyself<br />Focus on your strengths <br />Photos<br />Flickr, Picasa, Facebook, Twitpic<br />Video<br />YouT...
Third, Know Thy Target<br />Demographics<br />Behaviors<br />Needs<br />http://www.forrester.com/groundswell/profile_tool....
Fourth….BUILD! <br />Project Profile<br />Company/project  Page<br />Personal Blog<br />
A Blog<br />Controlled message<br />Simple to manage<br />RSS feed stream<br />Foundation for all outgoing messaging<br />...
Automation<br />Blog<br />Group<br />Page<br />All you have to do is blog and RSS does the rest<br />
The Set Up<br />Education?<br />Branding?<br />Start a Group<br />Drive awareness, but do not brand<br />Rally and inspire...
Why? Precise  Demographics<br />
Why?<br />260,000,000 Active Users!<br />(and all activities are viral on the newsfeed) <br />
The Set Up<br />On Twitter.com<br />Applications<br />Name – Use a person’s name<br />URL – Get close to your business nam...
HootSuite Analytics<br />
Why?<br />Twitter Page SEO <br /> Google is indexing Tweets with heavy relevance<br />
Why?<br />Research <br /> What are people saying? <br />
Why?<br />Content Generation Engine <br />import a widget to your website<br />
Why?<br />Word-of-Mouth “Passalong” <br />Spreading value and information virally<br />
Why?<br />PR Gravity<br /> Journalist are using Twitter!<br />
			In Summary!<br />			Step 1: Listen<br />			Step 2: Know Thyself<br />			Step 3: Know Thy Target<br />			Step 4: Build<b...
Social Media Presentation Wan
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Social Media Presentation Wan

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Bonfire Marketing presented for the Working Artist Network 8/30/2009

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Social Media Presentation Wan

  1. 1. Social Media…?<br />
  2. 2. The 10,000 Foot View of Why…<br />
  3. 3. It’s Right here!<br />
  4. 4. It’s Right here!<br />
  5. 5. Where is everyone going?<br />
  6. 6. But don’t worry about the tools yet<br />
  7. 7. After all…..<br />
  8. 8. Consumers like…<br />Learning<br />Events<br />Relevance<br />Value<br />Exclusivity<br />Entertainment<br />
  9. 9. A small % create, but that number is increasing<br />
  10. 10. What do I do?<br />First, Listen<br />
  11. 11. How to listen…Create a Dashboard<br />Great User Interface and Widgets<br />Perfect for Sharing Privately with a Team<br />Stable and Info in a Stream<br />Step by Step How To<br />http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883<br />
  12. 12. http://search.twitter.com<br />Advanced Search on Twitter<br />Features to Notice<br />
  13. 13. Think about that…<br />Real time monitoring of key influencer<br />Geographic relevance filtering<br />Tone and emotion about topics<br />Links that are being shared<br />
  14. 14. In a… <br />Information<br />
  15. 15. Second, Know Thyself<br />Focus on your strengths <br />Photos<br />Flickr, Picasa, Facebook, Twitpic<br />Video<br />YouTube, Facebook, Vimeo, <br />White Pages<br />Scribd, issuu, docstoc<br />Education<br />Slideshare, YouTube<br />Communication<br />Twitter, Facebook, LinkedIn<br />
  16. 16. Third, Know Thy Target<br />Demographics<br />Behaviors<br />Needs<br />http://www.forrester.com/groundswell/profile_tool.html<br />
  17. 17. Fourth….BUILD! <br />Project Profile<br />Company/project Page<br />Personal Blog<br />
  18. 18. A Blog<br />Controlled message<br />Simple to manage<br />RSS feed stream<br />Foundation for all outgoing messaging<br />Automation<br />SEO Compliant<br />Repurpose Industry Material <br />
  19. 19. Automation<br />Blog<br />Group<br />Page<br />All you have to do is blog and RSS does the rest<br />
  20. 20. The Set Up<br />Education?<br />Branding?<br />Start a Group<br />Drive awareness, but do not brand<br />Rally and inspire to act<br />Limit messaging (1 per week max)<br />Invite all friends to group<br />Start a Cause<br />Cause application<br />Invite all friends to cause<br />Build a Page http://www.facebook.com/advertising/?pages<br />Build page completely<br />Upload pictures/video<br />Incorporate Blog RSS feed into notes<br />Add applications –Twitter, Youtube, Flickr<br />Invite all friends to become a fan<br />Update fans weekly and as events come up<br />
  21. 21. Why? Precise Demographics<br />
  22. 22. Why?<br />260,000,000 Active Users!<br />(and all activities are viral on the newsfeed) <br />
  23. 23. The Set Up<br />On Twitter.com<br />Applications<br />Name – Use a person’s name<br />URL – Get close to your business name<br />Icon – 48x48 logo <br />Background Customization – No more than 800k<br />Invite all friends in contact list – Gmail, Yahoo, Hotmail<br />HootSuite<br />Build profile<br />Add Twitter accounts<br />Import RSS feed (under settings)<br />Bonus: schedule tweets<br />
  24. 24. HootSuite Analytics<br />
  25. 25. Why?<br />Twitter Page SEO <br /> Google is indexing Tweets with heavy relevance<br />
  26. 26. Why?<br />Research <br /> What are people saying? <br />
  27. 27. Why?<br />Content Generation Engine <br />import a widget to your website<br />
  28. 28. Why?<br />Word-of-Mouth “Passalong” <br />Spreading value and information virally<br />
  29. 29. Why?<br />PR Gravity<br /> Journalist are using Twitter!<br />
  30. 30. In Summary!<br /> Step 1: Listen<br /> Step 2: Know Thyself<br /> Step 3: Know Thy Target<br /> Step 4: Build<br />

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