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Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
Social Media Presentation Wan
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Social Media Presentation Wan

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Bonfire Marketing presented for the Working Artist Network 8/30/2009

Bonfire Marketing presented for the Working Artist Network 8/30/2009

Published in: Business, Technology
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Transcript

  • 1. Social Media…?<br />
  • 2. The 10,000 Foot View of Why…<br />
  • 3. It’s Right here!<br />
  • 4. It’s Right here!<br />
  • 5. Where is everyone going?<br />
  • 6. But don’t worry about the tools yet<br />
  • 7. After all…..<br />
  • 8. Consumers like…<br />Learning<br />Events<br />Relevance<br />Value<br />Exclusivity<br />Entertainment<br />
  • 9. A small % create, but that number is increasing<br />
  • 10. What do I do?<br />First, Listen<br />
  • 11. How to listen…Create a Dashboard<br />Great User Interface and Widgets<br />Perfect for Sharing Privately with a Team<br />Stable and Info in a Stream<br />Step by Step How To<br />http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883<br />
  • 12. http://search.twitter.com<br />Advanced Search on Twitter<br />Features to Notice<br />
  • 13. Think about that…<br />Real time monitoring of key influencer<br />Geographic relevance filtering<br />Tone and emotion about topics<br />Links that are being shared<br />
  • 14. In a… <br />Information<br />
  • 15. Second, Know Thyself<br />Focus on your strengths <br />Photos<br />Flickr, Picasa, Facebook, Twitpic<br />Video<br />YouTube, Facebook, Vimeo, <br />White Pages<br />Scribd, issuu, docstoc<br />Education<br />Slideshare, YouTube<br />Communication<br />Twitter, Facebook, LinkedIn<br />
  • 16. Third, Know Thy Target<br />Demographics<br />Behaviors<br />Needs<br />http://www.forrester.com/groundswell/profile_tool.html<br />
  • 17. Fourth….BUILD! <br />Project Profile<br />Company/project Page<br />Personal Blog<br />
  • 18. A Blog<br />Controlled message<br />Simple to manage<br />RSS feed stream<br />Foundation for all outgoing messaging<br />Automation<br />SEO Compliant<br />Repurpose Industry Material <br />
  • 19. Automation<br />Blog<br />Group<br />Page<br />All you have to do is blog and RSS does the rest<br />
  • 20. The Set Up<br />Education?<br />Branding?<br />Start a Group<br />Drive awareness, but do not brand<br />Rally and inspire to act<br />Limit messaging (1 per week max)<br />Invite all friends to group<br />Start a Cause<br />Cause application<br />Invite all friends to cause<br />Build a Page http://www.facebook.com/advertising/?pages<br />Build page completely<br />Upload pictures/video<br />Incorporate Blog RSS feed into notes<br />Add applications –Twitter, Youtube, Flickr<br />Invite all friends to become a fan<br />Update fans weekly and as events come up<br />
  • 21. Why? Precise Demographics<br />
  • 22. Why?<br />260,000,000 Active Users!<br />(and all activities are viral on the newsfeed) <br />
  • 23. The Set Up<br />On Twitter.com<br />Applications<br />Name – Use a person’s name<br />URL – Get close to your business name<br />Icon – 48x48 logo <br />Background Customization – No more than 800k<br />Invite all friends in contact list – Gmail, Yahoo, Hotmail<br />HootSuite<br />Build profile<br />Add Twitter accounts<br />Import RSS feed (under settings)<br />Bonus: schedule tweets<br />
  • 24. HootSuite Analytics<br />
  • 25. Why?<br />Twitter Page SEO <br /> Google is indexing Tweets with heavy relevance<br />
  • 26. Why?<br />Research <br /> What are people saying? <br />
  • 27. Why?<br />Content Generation Engine <br />import a widget to your website<br />
  • 28. Why?<br />Word-of-Mouth “Passalong” <br />Spreading value and information virally<br />
  • 29. Why?<br />PR Gravity<br /> Journalist are using Twitter!<br />
  • 30. In Summary!<br /> Step 1: Listen<br /> Step 2: Know Thyself<br /> Step 3: Know Thy Target<br /> Step 4: Build<br />

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