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Social Media Presentation Part 2

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This presentation is less about why you should do social media marketing and more how to. hope you enjoy

This presentation is less about why you should do social media marketing and more how to. hope you enjoy

Published in: Business, Technology

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Transcript

  • 1. Social Media
  • 2. What Happened to Tradition?
    It’s Right here!
  • 3. Where is everyone going?
    Newsprint
    Facebook & Twitter
    Top 25 newspapers = -12.009% the past 6 months
    Facebook = + 83% the past 6 months
    Twitter = + 82.6% the past 6 months
  • 4. But don’t worry about the tools yet
  • 5. After all…..
  • 6. Here’s a Secret…
    No one likes advertising!
  • 7. Consumers like…
    Learning
    Events
    Value
    Relevance
    Exclusivity
    Entertainment
  • 8. What do I do?
    First, Listen
  • 9.
  • 10. How to listen…Create a Dashboard
    Great User Interface and Widgets
    Perfect for Sharing Privately with a Team
    Stable and Info in a Stream
    Step by Step How To
    http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
  • 11. Web Keyword Search
  • 12. Advanced Search on Twitter
    Features to Notice
  • 13. Think about that…
    Real time monitoring of key influencer
    Geographic relevance filtering
    Tone and emotion about topics
    Links that are being shared
  • 14. Real Time Conversations on Twitter
  • 15. The feed goes here
    And comes out here
    And it’s all in real time!!!
  • 16. In a…
    Information
  • 17. MYTH
    Perception
    80% of CEO’s believe their brand provides superior customer experience
    Reality
    8% of their customer agree
    (Bain & Company)
  • 18. Second, Know Thyself
    Focus on your strengths
    Photos
    Flickr, Picasa, Facebook, Twitpic
    Video
    YouTube, Facebook, Vimeo,
    White Pages
    Scribd, issuu, docstoc
    Education
    Slideshare, YouTube
    Communication
    Twitter, Facebook, LinkedIn
  • 19. Third, Know Thy Customer
    Demographics
    Behaviors
    Needs
    http://www.forrester.com/groundswell/profile_tool.html
  • 20. Fourth….BUILD!
    Company Profile
    Company Page
    Company Blog
  • 21. A Blog
    Controlled message
    Simple to manage
    RSS feed stream
    Foundation for all outgoing messaging
    Automation
    SEO Compliant
    Repurpose Industry Material
  • 22. Automation
    Blog
    Group
    Page
    All you have to do is blog and RSS does the rest
  • 23. The Set Up
    Education?
    Branding?
    Start a Group
    Drive awareness, but do not brand
    Rally and inspire to act
    Limit messaging (1 per week max)
    Invite all friends to group
    Start a Cause
    Cause application
    Invite all friends to cause
    Build a Page http://www.facebook.com/advertising/?pages
    Build page completely
    Upload pictures/video
    Incorporate Blog RSS feed into notes
    Add applications –Twitter, Youtube, Flickr
    Invite all friends to become a fan
    Claim your page URL at facebook.com/username
  • 24. Why? Precise Demographics
  • 25. Why?
    300,000,000 Active Users!
    (and all activities are viral on the newsfeed)
  • 26. The Set Up
    On Twitter.com
    Applications
    Name – Use a person’s name
    URL – Get close to your business name
    Icon – 48x48 logo
    Background Customization – No more than 800k
    Invite all friends in contact list – Gmail, Yahoo, Hotmail
    HootSuite
    Build profile
    Add Twitter accounts
    Import RSS feed (under settings)
    Bonus: schedule tweets
  • 27. Why?
    Twitter Page SEO
    Google & Bing are indexing Tweets and including them in search results
  • 28. Why?
    Research
    What are people saying?
  • 29. Why?
    PR Gravity
    Journalist are using Twitter!
  • 30. Digital Marketing Frequency Funnel
    Content Frequency
    1-2
    3-4
    Unlimited
    Pics
    Video
    Copy
    PR
    Misc.
    Company/Industry Content
    Company Blog
    Frequency By Week
    Facebook
    Twitter
  • 31. Digital Marketing Frequency Funnel
    Content Size
    200-350 Words
    Typically no multi media
    100-350 Words
    Embedded Video, Slideshows, Industry Reports, Images, Audio
    100-200 Characters
    Links to content, uploaded video and images
    140 Characters
    Shortened hyperlinks to content, conversational