Social Media Presentation Part 2

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This presentation is less about why you should do social media marketing and more how to. hope you enjoy

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Social Media Presentation Part 2

  1. 1. Social Media<br />
  2. 2. What Happened to Tradition?<br />It’s Right here!<br />
  3. 3. Where is everyone going?<br />Newsprint<br />Facebook & Twitter<br />Top 25 newspapers = -12.009% the past 6 months<br />Facebook = + 83% the past 6 months<br />Twitter = + 82.6% the past 6 months<br />
  4. 4. But don’t worry about the tools yet<br />
  5. 5. After all…..<br />
  6. 6. Here’s a Secret…<br />No one likes advertising!<br />
  7. 7. Consumers like…<br />Learning<br />Events<br />Value<br />Relevance<br />Exclusivity<br />Entertainment<br />
  8. 8. What do I do?<br />First, Listen<br />
  9. 9.
  10. 10. How to listen…Create a Dashboard<br />Great User Interface and Widgets<br />Perfect for Sharing Privately with a Team<br />Stable and Info in a Stream<br />Step by Step How To<br />http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883<br />
  11. 11. Web Keyword Search<br />
  12. 12. Advanced Search on Twitter<br />Features to Notice<br />
  13. 13. Think about that…<br />Real time monitoring of key influencer<br />Geographic relevance filtering<br />Tone and emotion about topics<br />Links that are being shared<br />
  14. 14. Real Time Conversations on Twitter<br />
  15. 15. The feed goes here<br />And comes out here<br />And it’s all in real time!!!<br />
  16. 16. In a… <br />Information<br />
  17. 17. MYTH<br />Perception<br />80% of CEO’s believe their brand provides superior customer experience<br />Reality<br />8% of their customer agree<br />(Bain & Company)<br />
  18. 18. Second, Know Thyself<br />Focus on your strengths <br />Photos<br />Flickr, Picasa, Facebook, Twitpic<br />Video<br />YouTube, Facebook, Vimeo, <br />White Pages<br />Scribd, issuu, docstoc<br />Education<br />Slideshare, YouTube<br />Communication<br />Twitter, Facebook, LinkedIn<br />
  19. 19. Third, Know Thy Customer<br />Demographics<br />Behaviors<br />Needs<br />http://www.forrester.com/groundswell/profile_tool.html<br />
  20. 20. Fourth….BUILD! <br />Company Profile<br />Company Page<br />Company Blog<br />
  21. 21. A Blog<br />Controlled message<br />Simple to manage<br />RSS feed stream<br />Foundation for all outgoing messaging<br />Automation<br />SEO Compliant<br />Repurpose Industry Material <br />
  22. 22. Automation<br />Blog<br />Group<br />Page<br />All you have to do is blog and RSS does the rest<br />
  23. 23. The Set Up<br />Education?<br />Branding?<br />Start a Group<br />Drive awareness, but do not brand<br />Rally and inspire to act<br />Limit messaging (1 per week max)<br />Invite all friends to group<br />Start a Cause<br />Cause application<br />Invite all friends to cause<br />Build a Page http://www.facebook.com/advertising/?pages<br />Build page completely<br />Upload pictures/video<br />Incorporate Blog RSS feed into notes<br />Add applications –Twitter, Youtube, Flickr<br />Invite all friends to become a fan<br />Claim your page URL at facebook.com/username<br />
  24. 24. Why? Precise Demographics<br />
  25. 25. Why?<br />300,000,000 Active Users!<br />(and all activities are viral on the newsfeed) <br />
  26. 26. The Set Up<br />On Twitter.com<br />Applications<br />Name – Use a person’s name<br />URL – Get close to your business name<br />Icon – 48x48 logo <br />Background Customization – No more than 800k<br />Invite all friends in contact list – Gmail, Yahoo, Hotmail<br />HootSuite<br />Build profile<br />Add Twitter accounts<br />Import RSS feed (under settings)<br />Bonus: schedule tweets<br />
  27. 27. Why?<br />Twitter Page SEO <br /> Google & Bing are indexing Tweets and including them in search results<br />
  28. 28. Why?<br />Research <br /> What are people saying? <br />
  29. 29. Why?<br />PR Gravity<br /> Journalist are using Twitter!<br />
  30. 30. Digital Marketing Frequency Funnel<br />Content Frequency<br />1-2<br />3-4<br />Unlimited<br />Pics<br />Video<br />Copy<br />PR<br />Misc.<br />Company/Industry Content<br />Company Blog<br />Frequency By Week<br />Facebook<br />Twitter<br />
  31. 31. Digital Marketing Frequency Funnel<br />Content Size<br />200-350 Words<br />Typically no multi media<br />100-350 Words<br />Embedded Video, Slideshows, Industry Reports, Images, Audio<br />100-200 Characters <br />Links to content, uploaded video and images<br />140 Characters <br />Shortened hyperlinks to content, conversational<br />

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