Social Media Presentation Part 2

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    Social Media Presentation Part 2 - Presentation Transcript

    1. Social Media
    2. What Happened to Tradition?
      It’s Right here!
    3. Where is everyone going?
      Newsprint
      Facebook & Twitter
      Top 25 newspapers = -12.009% the past 6 months
      Facebook = + 83% the past 6 months
      Twitter = + 82.6% the past 6 months
    4. But don’t worry about the tools yet
    5. After all…..
    6. Here’s a Secret…
      No one likes advertising!
    7. Consumers like…
      Learning
      Events
      Value
      Relevance
      Exclusivity
      Entertainment
    8. What do I do?
      First, Listen
    9. How to listen…Create a Dashboard
      Great User Interface and Widgets
      Perfect for Sharing Privately with a Team
      Stable and Info in a Stream
      Step by Step How To
      http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
    10. Web Keyword Search
    11. Advanced Search on Twitter
      Features to Notice
    12. Think about that…
      Real time monitoring of key influencer
      Geographic relevance filtering
      Tone and emotion about topics
      Links that are being shared
    13. Real Time Conversations on Twitter
    14. The feed goes here
      And comes out here
      And it’s all in real time!!!
    15. In a…
      Information
    16. MYTH
      Perception
      80% of CEO’s believe their brand provides superior customer experience
      Reality
      8% of their customer agree
      (Bain & Company)
    17. Second, Know Thyself
      Focus on your strengths
      Photos
      Flickr, Picasa, Facebook, Twitpic
      Video
      YouTube, Facebook, Vimeo,
      White Pages
      Scribd, issuu, docstoc
      Education
      Slideshare, YouTube
      Communication
      Twitter, Facebook, LinkedIn
    18. Third, Know Thy Customer
      Demographics
      Behaviors
      Needs
      http://www.forrester.com/groundswell/profile_tool.html
    19. Fourth….BUILD!
      Company Profile
      Company Page
      Company Blog
    20. A Blog
      Controlled message
      Simple to manage
      RSS feed stream
      Foundation for all outgoing messaging
      Automation
      SEO Compliant
      Repurpose Industry Material
    21. Automation
      Blog
      Group
      Page
      All you have to do is blog and RSS does the rest
    22. The Set Up
      Education?
      Branding?
      Start a Group
      Drive awareness, but do not brand
      Rally and inspire to act
      Limit messaging (1 per week max)
      Invite all friends to group
      Start a Cause
      Cause application
      Invite all friends to cause
      Build a Page http://www.facebook.com/advertising/?pages
      Build page completely
      Upload pictures/video
      Incorporate Blog RSS feed into notes
      Add applications –Twitter, Youtube, Flickr
      Invite all friends to become a fan
      Claim your page URL at facebook.com/username
    23. Why? Precise Demographics
    24. Why?
      300,000,000 Active Users!
      (and all activities are viral on the newsfeed)
    25. The Set Up
      On Twitter.com
      Applications
      Name – Use a person’s name
      URL – Get close to your business name
      Icon – 48x48 logo
      Background Customization – No more than 800k
      Invite all friends in contact list – Gmail, Yahoo, Hotmail
      HootSuite
      Build profile
      Add Twitter accounts
      Import RSS feed (under settings)
      Bonus: schedule tweets
    26. Why?
      Twitter Page SEO
      Google & Bing are indexing Tweets and including them in search results
    27. Why?
      Research
      What are people saying?
    28. Why?
      PR Gravity
      Journalist are using Twitter!
    29. Digital Marketing Frequency Funnel
      Content Frequency
      1-2
      3-4
      Unlimited
      Pics
      Video
      Copy
      PR
      Misc.
      Company/Industry Content
      Company Blog
      Frequency By Week
      Facebook
      Twitter
    30. Digital Marketing Frequency Funnel
      Content Size
      200-350 Words
      Typically no multi media
      100-350 Words
      Embedded Video, Slideshows, Industry Reports, Images, Audio
      100-200 Characters
      Links to content, uploaded video and images
      140 Characters
      Shortened hyperlinks to content, conversational

    + Bonfire Marketing LLCBonfire Marketing LLC, 2 weeks ago

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