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Social Media Presentation OEN

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Oregon Entrepreneurs Network Social Media presentation by Ryan Lewis on 8-19-2009

Oregon Entrepreneurs Network Social Media presentation by Ryan Lewis on 8-19-2009

Published in: Business

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Transcript

  • 1. Social Media…?
  • 2. What Happened to Tradition?
    It’s Right here!
  • 3. The 10,000 Foot View of Why…
  • 4. Where is everyone going?
  • 5. But don’t worry about the tools yet
  • 6. After all…..
  • 7. Here’s a Secret…
    No one likes advertising!
  • 8. Consumers like…
    Learning
    Events
    Value
    Relevance
    Exclusivity
    Entertainment
  • 9. A small % create, but that number is increasing
  • 10. What do I do?
    First, Listen
  • 11.
  • 12. How to listen…Create a Dashboard
    Great User Interface and Widgets
    Perfect for Sharing Privately with a Team
    Stable and Info in a Stream
    Step by Step How To
    http://www.slideshare.net/rlewis1686/how-to-make-an-online-marketing-dashboard-1397883
  • 13. Web Keyword Search
  • 14. Advanced Search on Twitter
    Features to Notice
  • 15. Think about that…
    Real time monitoring of key influencer
    Geographic relevance filtering
    Tone and emotion about topics
    Links that are being shared
  • 16. Real Time Conversations on Twitter
  • 17. The feed goes here
    And comes out here
    And it’s all in real time!!!
  • 18. In a…
    Information
  • 19. MYTH
    Perception
    80% of CEO’s believe their brand provides superior customer experience
    Reality
    8% of their customer agree
    (Bain & Company)
  • 20. Second, Know Thyself
    Focus on your strengths
    Photos
    Flickr, Picasa, Facebook, Twitpic
    Video
    YouTube, Facebook, Vimeo,
    White Pages
    Scribd, issuu, docstoc
    Education
    Slideshare, YouTube
    Communication
    Twitter, Facebook, LinkedIn
  • 21. Third, Know Thy Customer
    Demographics
    Behaviors
    Needs
    http://www.forrester.com/groundswell/profile_tool.html
  • 22. Fourth….BUILD!
    Company Profile
    Company Page
    Company Blog
  • 23. A Blog
    Controlled message
    Simple to manage
    RSS feed stream
    Foundation for all outgoing messaging
    Automation
    SEO Compliant
    Repurpose Industry Material
  • 24. Automation
    Blog
    Group
    Page
    All you have to do is blog and RSS does the rest
  • 25. Social Media Success Hinges on PassionWhat is Your 1 Thing?
    BMW – Driving
    Amazon – Books
    Geico – Savings
    REI – Outdoors
    Harley Davidson – Freedom
    Intel – Innovation
    Nordstrom – Service
    Know your 1 thing and be the best
  • 26. The Set Up
    Education?
    Branding?
    Start a Group
    Drive awareness, but do not brand
    Rally and inspire to act
    Limit messaging (1 per week max)
    Invite all friends to group
    Start a Cause
    Cause application
    Invite all friends to cause
    Build a Page http://www.facebook.com/advertising/?pages
    Build page completely
    Upload pictures/video
    Incorporate Blog RSS feed into notes
    Add applications –Twitter, Youtube, Flickr
    Invite all friends to become a fan
    Update fans weekly and as events come up
  • 27. Why? Precise Demographics
  • 28. Why?
    260,000,000 Active Users!
    (and all activities are viral on the newsfeed)
  • 29. The Set Up
    On Twitter.com
    Applications
    Name – Use a person’s name
    URL – Get close to your business name
    Icon – 48x48 logo
    Background Customization – No more than 800k
    Invite all friends in contact list – Gmail, Yahoo, Hotmail
    HootSuite
    Build profile
    Add Twitter accounts
    Import RSS feed (under settings)
    Bonus: schedule tweets
  • 30. HootSuite Analytics
  • 31. Why?
    Twitter Page SEO
    Google is indexing Tweets with heavy relevance
  • 32. Why?
    Research
    What are people saying?
  • 33. Why?
    Content Generation Engine
    import a widget to your website
  • 34. Why?
    Word-of-Mouth “Passalong”
    Spreading value and information virally
  • 35. Why?
    PR Gravity
    Journalist are using Twitter!

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