A Little History History is who we are and why we are the way we are. -David C. McCullough
First…There Was The Internet 27 Years, 3 Months, 3 Days old 1,802,330,457 Users 259,561,000 Users in North America 76.2% of the North American Population
34,000 Searches Per Second 97% of Internet Uses Search Less Than 13% Visit Page 2 11 Years Old Second…There Was Search
Third…There is The Social Web 60% of Americans Use social media 89% of Women Use social media 5 Hours 35 Minutes: Time Spent on Social Networks Per Month Most Trafficked Website Category on the Internet
105,779,710 Registered Users 300,000 More Users Added Every Day 600 Million Search Queries Per Day Conversations Show In Google and Bing Conversationally Targeted Advertising
Twitter – The Conversation Customer Service Industry/Topic News Message Broadcast Brand Monitoring
400,000,000+ Active Users This Year (and it’s speeding up) 100,000,000 Active Users Last Year Very Business Friendly Highly Targeted Advertising Network Integrated Website Tools
In Summary Traditional Search is Becoming Less Relevant Your Friend’s Opinion Has High Relevance Just because they are not responding does not mean they are not watching Facebook Will Own Web Traffic http://www.forrester.com/Groundswell/profile_tool.html
<ul><li>HootSuite: Manages all social network accounts and provides analytics </li></ul><ul><li>Open Graph: Makes your website social and relevant on Facebook </li></ul><ul><li>WordPress: 80% search engine friendly out of the box and simple to update </li></ul><ul><li>Facebook Ads: Cheap and easy way to advertise your Museum with narrowcasting </li></ul>Take Away Tools
Digital Marketing Frequency Funnel Frequency By Week Company/Newsletter Company Blog Facebook/Linkedin Twitter 1-2 20+ 0-1
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