Social Media for Museums


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A quick overview and history of why social media is relevant for Museums to participate.

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Social Media for Museums

  1. 1. Social Media
  2. 2. A Little History History is who we are and why we are the way we are. -David C. McCullough
  3. 3. First…There Was The Internet 27 Years, 3 Months, 3 Days old 1,802,330,457 Users 259,561,000 Users in North America 76.2% of the North American Population
  4. 4. 34,000 Searches Per Second 97% of Internet Uses Search Less Than 13% Visit Page 2 11 Years Old Second…There Was Search
  5. 5. Third…There is The Social Web 60% of Americans Use social media 89% of Women Use social media 5 Hours 35 Minutes: Time Spent on Social Networks Per Month Most Trafficked Website Category on the Internet
  6. 6. 105,779,710 Registered Users 300,000 More Users Added Every Day 600 Million Search Queries Per Day Conversations Show In Google and Bing Conversationally Targeted Advertising
  7. 7. Twitter – The Conversation Customer Service Industry/Topic News Message Broadcast Brand Monitoring
  8. 8. 400,000,000+ Active Users This Year (and it’s speeding up) 100,000,000 Active Users Last Year Very Business Friendly Highly Targeted Advertising Network Integrated Website Tools
  9. 9. Facebook – The Social Graph Relevance
  10. 10. Relevance Example Logged In Not Logged In Not Logged In Logged In
  11. 11. What Can You Do With A Page? Recruit a “Fan” Club Integrate events from Eventbrite Understand your target demographic Build a retail store Customize all content on the tabs
  12. 12. Where Do I Start?
  13. 13. In Summary Traditional Search is Becoming Less Relevant Your Friend’s Opinion Has High Relevance Just because they are not responding does not mean they are not watching Facebook Will Own Web Traffic
  14. 14. Questions?
  15. 15. <ul><li>HootSuite: Manages all social network accounts and provides analytics </li></ul><ul><li>Open Graph: Makes your website social and relevant on Facebook </li></ul><ul><li>WordPress: 80% search engine friendly out of the box and simple to update </li></ul><ul><li>Facebook Ads: Cheap and easy way to advertise your Museum with narrowcasting </li></ul>Take Away Tools
  16. 16. Digital Marketing Frequency Funnel Frequency By Week Company/Newsletter Company Blog Facebook/Linkedin Twitter 1-2 20+ 0-1
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