Repurposing Content & Newsletter Releases

Why?
Top of mind awareness
Constant marketing message
Creates more, smaller bits of information which is easier to consume as a reader
More current and relevant content
Encourages conversation

Newsletter Before Repurposing
Newsletter

12 Stories with No Call to Action
Invitation to tell a story without a story follow-up
Needs Badges of Twitter and Facebook
Needs a summary of the ISPP
Stories need to be sent separately
Summaries need to be shorter
No HTML images if possible

Repurposing Newsletter Articles After
Blog Post
Compelling Title
Quick Summary
Shareable Content & Embeddable on Other Pages
Shareable Links

Repurposing Newsletter Articles After
Newsletter/Postings
Targeted Title
> Top 10 Marketing Tips of VARsHave you checked out the Marketing How-To docs available on the Market & Sell section of the website? Check out the latest blog post about marketing made easy for VARs.
Keywords
Target Summary
Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links above.
Call to Action Summary
Hyperlink
Join Our LinkedIn Group
Fan Our Facebook Page
Follow Us On Twitter
Pass it on! Tell a colleague about the Intel® Software Partner Program. To unsubscribe from this newsletter, please click here to manage your subscription. Unsubscribing from this communication will cancel your subscription to the Intel® Software Partner Program Newsletter only. To unsubscribe from other Intel communications, please reply to those directly. Intel Corporation Unsubscribe/Privacy, 2111 NE 25th Avenue, Hillsboro, OR 97124. Copyright © 2009 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
Page Follower Hyperlinks
Disclaimer

Pure Email Newsletter vs. Blogging + Social Media
Pure Email Newsletter
Email Newsletter (12+ articles)
Content Collaboration (once per month)
Member Email List
Audience Reached = email list
Viralability = forwarding an email
SEO = 0

Pure Email Newsletter vs. Blogging/Newsletter + Social Media
Newsletter Staggered Distribution + Social Media
Member Email List
12x
Twitter
Brand Followers
Newsletter Topics Collaboration and Monthly Summary
Member Email List
12x
Newsletter topics
(12 per month)
Facebook
Brand Fans
12x
12x
12x
LinkedIn Group
Group members
RSS Subscribers
Potential Audience Reach = 35 million+
Viralability = over 110 Applications for sharing
SEO = Good: Diversified, Keyword Rich, Moderate Frequency

Pure Email Newsletter vs. Blogging + Social Media
Newsletter Staggered Distribution + Blogging + Social Media
Member Email List
30x
Twitter
Brand Followers
Blog Posts Collaboration and Monthly Summary
Member Email List
30x
Blog Posts
(15-30 per month)
Facebook
Brand Fans
30x
30x
30x
LinkedIn Group
Group Members
RSS Subscribers
Potential Audience Reach = 35 million+
Viralability = over 110 Applications for sharing
SEO = Great: Frequency, Relevant, Relatable

Summary
Reverse Engineer Blog Posts as Newsletters (aka, summarize old blog posts as a newsletter once per month, not newsletter then blog posts)
Posts vs. Newsletters – Post create traffic and conversation, Newsletters create spam.
Constant contact = increase top of mind awareness
Engaged users = program advocates