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Repurposing Content & Newsletter Releases

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Blogging can be an arduous task for an organization that is not used to putting best practices to paper (screen). It does not have to be. The easiest way to get started is to take already used ...

Blogging can be an arduous task for an organization that is not used to putting best practices to paper (screen). It does not have to be. The easiest way to get started is to take already used marketing methods and tweak them to social media.

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Repurposing Content & Newsletter Releases Repurposing Content & Newsletter Releases Presentation Transcript

  • Repurposing Content & Newsletter Releases
  • Repurposing Content & Newsletter Releases
    Why?
    Top of mind awareness
    Constant marketing message
    Creates more, smaller bits of information which is easier to consume as a reader
    More current and relevant content
    Encourages conversation
  • Newsletter Before Repurposing
    Newsletter
    • 12 Stories with No Call to Action View slide
    • Invitation to tell a story without a story follow-up View slide
    • Needs Badges of Twitter and Facebook
    • Needs a summary of the ISPP
    • Stories need to be sent separately
    • Summaries need to be shorter
    • No HTML images if possible
  • Repurposing Newsletter Articles After
    Blog Post
    Compelling Title
    Quick Summary
    Shareable Content & Embeddable on Other Pages
    Shareable Links
  • Repurposing Newsletter Articles After
    Newsletter/Postings
    Targeted Title
    > Top 10 Marketing Tips of VARsHave you checked out the Marketing How-To docs available on the Market & Sell section of the website? Check out the latest blog post about marketing made easy for VARs.
    Keywords
    Target Summary
    Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links above.
    Call to Action Summary
    Hyperlink
    Join Our LinkedIn Group
    Fan Our Facebook Page
    Follow Us On Twitter
    Pass it on! Tell a colleague about the Intel® Software Partner Program. To unsubscribe from this newsletter, please click here to manage your subscription. Unsubscribing from this communication will cancel your subscription to the Intel® Software Partner Program Newsletter only. To unsubscribe from other Intel communications, please reply to those directly. Intel Corporation Unsubscribe/Privacy, 2111 NE 25th Avenue, Hillsboro, OR 97124. Copyright © 2009 Intel Corporation. All rights reserved. Intel and the Intel logo are trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
    Page Follower Hyperlinks
    Disclaimer
  • Repurposing Content & Newsletter Releases
    Pure Email Newsletter vs. Blogging + Social Media
    Pure Email Newsletter
    Email Newsletter (12+ articles)
    Content Collaboration (once per month)
    Member Email List
    Audience Reached = email list
    Viralability = forwarding an email
    SEO = 0
  • Repurposing Content & Newsletter Releases
    Pure Email Newsletter vs. Blogging/Newsletter + Social Media
    Newsletter Staggered Distribution + Social Media
    Member Email List
    12x
    Twitter
    Brand Followers
    Newsletter Topics Collaboration and Monthly Summary
    Member Email List
    12x
    Newsletter topics
    (12 per month)
    Facebook
    Brand Fans
    12x
    12x
    12x
    LinkedIn Group
    Group members
    RSS Subscribers
    Potential Audience Reach = 35 million+
    Viralability = over 110 Applications for sharing
    SEO = Good: Diversified, Keyword Rich, Moderate Frequency
  • Repurposing Content & Newsletter Releases
    Pure Email Newsletter vs. Blogging + Social Media
    Newsletter Staggered Distribution + Blogging + Social Media
    Member Email List
    30x
    Twitter
    Brand Followers
    Blog Posts Collaboration and Monthly Summary
    Member Email List
    30x
    Blog Posts
    (15-30 per month)
    Facebook
    Brand Fans
    30x
    30x
    30x
    LinkedIn Group
    Group Members
    RSS Subscribers
    Potential Audience Reach = 35 million+
    Viralability = over 110 Applications for sharing
    SEO = Great: Frequency, Relevant, Relatable
  • Repurposing Content & Newsletter Releases
    Summary
    Reverse Engineer Blog Posts as Newsletters (aka, summarize old blog posts as a newsletter once per month, not newsletter then blog posts)
    Posts vs. Newsletters – Post create traffic and conversation, Newsletters create spam.
    Constant contact = increase top of mind awareness
    Engaged users = program advocates