Garrett Ira | Community Manager Web: bonfiresocialmedia.com Email: gira@bonfiresmm.com LinkedIn: linkedin.com/in/garrettira
<ul><li>Determine the REAL value of LinkedIn as a job seeker </li></ul><ul><li>Learn the steps and best practices for comp...
What is the value of LinkedIn as a Job Seeker? “ If you don’t like change, you’re going to like irrelevancy even less” - G...
Have you Googled Yourself? LinkedIn ranks very well
How Do I Learn to Use LinkedIn? <ul><li>PRACTICE </li></ul><ul><li>Attend events and workshops </li></ul><ul><li>Get help ...
LinkedIn Steps to Success <ul><li>Customize your LinkedIn URL </li></ul><ul><ul><li>Edit Profile > Edit Public Profile > E...
Use the LGJS Resume Format <ul><li>Summary = Use “Career Profile” from resume </li></ul><ul><li>Specialties = Use “Areas o...
Complete Your Profile <ul><ul><li>Complete 100% of Your Profile </li></ul></ul><ul><ul><li>Put yourself in the position of...
Join at Least Three Groups <ul><li>Keyword search will find groups with the name in the title AND other relevant groups </...
Get Recommended <ul><li>Most powerful tool for building credibility </li></ul><ul><li>Shoot for 1+ recommendations for eac...
Additional & Personal Information <ul><li>Use your best judgment  </li></ul><ul><li>Leaving this section blank is OK </li>...
New Feature: “Add a Section” <ul><li>These will be displayed much lower on your profile  </li></ul><ul><li>They are redund...
Add All Relevant, Professional Connections <ul><li>The QUALITY of your network is more important than the QUANTITY  </li><...
Be Proactive <ul><li>Follow your target organizations </li></ul><ul><li>Find secondary connections from your target compan...
Don’t Freak Out.   <ul><li>Start slow & take one step at a time </li></ul><ul><li>Have a mentor review your profile </li><...
Questions?
Sources <ul><li>http://bradwhitt.com/wp-content/uploads/2011/02/My-Name-Is-Irrelevant.png </li></ul><ul><li>http://hd-wall...
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LinkedIn Training - Lake Grove Job Seekers

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LinkedIn Training - Lake Grove Job Seekers

  1. 1. Garrett Ira | Community Manager Web: bonfiresocialmedia.com Email: gira@bonfiresmm.com LinkedIn: linkedin.com/in/garrettira
  2. 2. <ul><li>Determine the REAL value of LinkedIn as a job seeker </li></ul><ul><li>Learn the steps and best practices for completing your profile </li></ul><ul><li>Discover how to leverage LinkedIn after profile completion </li></ul>Goals For Today
  3. 3. What is the value of LinkedIn as a Job Seeker? “ If you don’t like change, you’re going to like irrelevancy even less” - General Eric Shinseki <ul><li>Take control of your personal brand </li></ul><ul><li>Up to 86% of recruiters use LinkedIn </li></ul><ul><li>Most valuable social media tool for job seekers </li></ul>
  4. 4. Have you Googled Yourself? LinkedIn ranks very well
  5. 5. How Do I Learn to Use LinkedIn? <ul><li>PRACTICE </li></ul><ul><li>Attend events and workshops </li></ul><ul><li>Get help from your mentor </li></ul><ul><li>Keep up with changes: </li></ul><ul><ul><li>Read your weekly LinkedIn Network Update email </li></ul></ul><ul><ul><li>Follow Viveka von Rosen: http://linkedintobusiness.com/ </li></ul></ul><ul><ul><li>Use often </li></ul></ul>
  6. 6. LinkedIn Steps to Success <ul><li>Customize your LinkedIn URL </li></ul><ul><ul><li>Edit Profile > Edit Public Profile > Edit URL </li></ul></ul><ul><li>Complete your profile </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Specialties </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Additional Information </li></ul></ul><ul><li>Join at least 3 groups </li></ul><ul><li>Get Recommended </li></ul><ul><li>Add all RELEVANT, PROFESSIONAL connections </li></ul><ul><li>Be Proactive </li></ul>
  7. 7. Use the LGJS Resume Format <ul><li>Summary = Use “Career Profile” from resume </li></ul><ul><li>Specialties = Use “Areas of Excellence” from resume </li></ul><ul><li>Experience </li></ul><ul><ul><li>Use “Professional Experience” descriptions from resume </li></ul></ul><ul><ul><li>Add relevant points from “Professional Accomplishments” </li></ul></ul><ul><ul><li>Do not exceed 6 lines underneath each past position </li></ul></ul><ul><ul><li>Seek assistance from your mentor </li></ul></ul><ul><li>Education = “Education” from resume </li></ul>[ Grab the employer’s attention quickly. Don’t “dump” data.
  8. 8. Complete Your Profile <ul><ul><li>Complete 100% of Your Profile </li></ul></ul><ul><ul><li>Put yourself in the position of a recruiter </li></ul></ul><ul><ul><ul><li>Complete profile vs. incomplete </li></ul></ul></ul><ul><ul><ul><li>Complete profile = complete employee </li></ul></ul></ul><ul><ul><li>Don’t be overly detailed. Must be complete, but scanable. Link to your resume if necessary. </li></ul></ul><ul><ul><li>Don’t skip the profile picture </li></ul></ul><ul><ul><ul><li>Why? </li></ul></ul></ul>Keep 100% Professionally Relevant
  9. 9. Join at Least Three Groups <ul><li>Keyword search will find groups with the name in the title AND other relevant groups </li></ul><ul><li>Some groups are very beneficial and meet in person periodically </li></ul><ul><li>Some are simply to share information, and show interest and association on your profile </li></ul>
  10. 10. Get Recommended <ul><li>Most powerful tool for building credibility </li></ul><ul><li>Shoot for 1+ recommendations for each position </li></ul><ul><li>Give the person you’re asking 3 points to highlight </li></ul><ul><ul><li>Increases the likelihood that they will follow through </li></ul></ul><ul><ul><li>Prevents an unusable recommendation and wasted time </li></ul></ul>
  11. 11. Additional & Personal Information <ul><li>Use your best judgment </li></ul><ul><li>Leaving this section blank is OK </li></ul><ul><li>“ Professional & Relevant” still apply to this section </li></ul><ul><li>LinkedIn is NOT Facebook </li></ul>
  12. 12. New Feature: “Add a Section” <ul><li>These will be displayed much lower on your profile </li></ul><ul><li>They are redundant to your summary and specialties </li></ul><ul><li>Don’t spend much time on these at this point </li></ul>
  13. 13. Add All Relevant, Professional Connections <ul><li>The QUALITY of your network is more important than the QUANTITY </li></ul><ul><li>Add anyone who you have connected with in a professional setting </li></ul><ul><li>Do not accept requests from people you don’t know </li></ul><ul><li>Don’t worry about having the most connections </li></ul>
  14. 14. Be Proactive <ul><li>Follow your target organizations </li></ul><ul><li>Find secondary connections from your target companies </li></ul><ul><li>Get introductions </li></ul><ul><li>Be bold and reach out to people </li></ul><ul><ul><li>Worst case scenario = no </li></ul></ul>
  15. 15. Don’t Freak Out. <ul><li>Start slow & take one step at a time </li></ul><ul><li>Have a mentor review your profile </li></ul><ul><li>Find this presentation at http://www.slideshare.net/rlewis1686 </li></ul>One Last Thing
  16. 16. Questions?
  17. 17. Sources <ul><li>http://bradwhitt.com/wp-content/uploads/2011/02/My-Name-Is-Irrelevant.png </li></ul><ul><li>http://hd-wallpaper.org/70__Baby_with_Laptop.htm </li></ul><ul><li>http://www.personaltrainingbusinessschool.com/wp-content/uploads/2011/02/bigstock_Business_Introduction_1987735.jpg </li></ul><ul><li>http://nmips.com/images/Rejected%20Image.png </li></ul><ul><li>http://www.mikefraidenburg.com/images/Biting%20computer.jpg </li></ul><ul><li>www.linkedin.com </li></ul><ul><li>www.facebook.com </li></ul><ul><li>http://etc.usf.edu/clipart/41700/41725/FC_NotEqual_41725_lg.gif </li></ul><ul><li>http://easy-cashforever.com/wp-content/uploads/2011/04/steps1.jpg </li></ul><ul><li>http://under30ceo.com/wp-content/uploads/2009/12/networking.jpg </li></ul>
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