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You Online:
Communicating Effectively Through
Social Media
What We Will Cover
• Ways to claim your identity online
• Social media channels and how to use them to
communicate
• How t...
Who Am I?

• Jacob Curtis
• 2010 Oregon State Graduate – New Media
Communications
• OSU projects
• NetBiz
• Bonfire Market...
Overview

Rise of Social Media

http://bit.ly/SocialMedia_Rise
Overview

Claiming Your Identity
My Story

• Claiming your identity needs to be important
to you, own it!
• JacobCurtis.co
Own Your Search Results
• Register a website – Mobile friendly
• Free or Paid
• About.me page
Own Your Social Profiles

• Facebook, LinkedIn, Google+, Twitter
• Fill out your bio completely
• Vanity URL
– Ex: faceboo...
Own Your Face

• Professional Picture across channels
• Important for Google Image Search
• No logos
Own Your Reputation

• Consistency across platforms
• Language
• Status updates
• Compromising pictures
• Email: pinkbearx...
Own Conversations About You

• Google Alerts
• Find conversations
• You’re not a celeb…yet
Overview

Social Media Channels
LinkedIn

• Professional Platform
– Networking
– Finding Jobs
– Marketing

• Ranks very high in search results
• Actively ...
Linkedin Profile
LinkedIn Profile
LinkedIn Profile
LinkedIn Networking
LinkedIn Best Practices

• Complete your profile
• Professional profile picture
• Ask for recommendations and endorsements...
Twitter
Twitter Networking
Twitter Best Practices

• Complete your profile
• Describe what will people get from following you
• Professional profile ...
Facebook
Facebook Networking
Facebook Best Practices

• Complete your profile
• Perfect for personal use
• Keep it clean
• Be careful of your updates
•...
Google +
Google + Networking
Google+ Best Practices

• Complete your profile
• Circle relevant people into segmented groups
• Connect with influencers ...
Overview

Protect Yourself Online
Facebook Privacy
Facebook Privacy
Twitter Privacy
LinkedIn Privacy
Google + Privacy
Key Privacy Takeaways

• Check your privacy
• Watch for platform updates
• Website: WhoIs Domain Security
• Be careful wha...
Conclusion

By being here today you learned:
• Ways to claim your identity online
• Social media channels and how to use t...
Conclusion

Thank you and
Go Beavs!
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You Online - How to Present Yourself Professionally on Social Media

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Learn how to present, communicate, and protect yourself online. Presented by alumnus Jacob Curtis, Digital Marketing Strategist at Bonfire Marketing.

This session will cover the rise of social media and how it has affected our methods of communication. As you begin to engage in social networks, how you present yourself online will become increasingly important. Recruiters and other professionals are Googling you and checking your Facebook page, what will they find? Learn how to present, communicate, and protect yourself online.

Published in: Education, Technology, Business
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Transcript of "You Online - How to Present Yourself Professionally on Social Media"

  1. 1. You Online: Communicating Effectively Through Social Media
  2. 2. What We Will Cover • Ways to claim your identity online • Social media channels and how to use them to communicate • How to protect yourself online
  3. 3. Who Am I? • Jacob Curtis • 2010 Oregon State Graduate – New Media Communications • OSU projects • NetBiz • Bonfire Marketing • Blogger
  4. 4. Overview Rise of Social Media http://bit.ly/SocialMedia_Rise
  5. 5. Overview Claiming Your Identity
  6. 6. My Story • Claiming your identity needs to be important to you, own it! • JacobCurtis.co
  7. 7. Own Your Search Results • Register a website – Mobile friendly • Free or Paid • About.me page
  8. 8. Own Your Social Profiles • Facebook, LinkedIn, Google+, Twitter • Fill out your bio completely • Vanity URL – Ex: facebook.com/JacobkCurtis • Look out for new platforms
  9. 9. Own Your Face • Professional Picture across channels • Important for Google Image Search • No logos
  10. 10. Own Your Reputation • Consistency across platforms • Language • Status updates • Compromising pictures • Email: pinkbearxoxox@email.com • Bad press?
  11. 11. Own Conversations About You • Google Alerts • Find conversations • You’re not a celeb…yet
  12. 12. Overview Social Media Channels
  13. 13. LinkedIn • Professional Platform – Networking – Finding Jobs – Marketing • Ranks very high in search results • Actively used by recruiters
  14. 14. Linkedin Profile
  15. 15. LinkedIn Profile
  16. 16. LinkedIn Profile
  17. 17. LinkedIn Networking
  18. 18. LinkedIn Best Practices • Complete your profile • Professional profile picture • Ask for recommendations and endorsements • Keep only relevant jobs • Ask to connect at offline events • Engage in groups • Updates about industry
  19. 19. Twitter
  20. 20. Twitter Networking
  21. 21. Twitter Best Practices • Complete your profile • Describe what will people get from following you • Professional profile picture • Connect with influencers and monitor what they do • 140 characters • Relevant hashtaging • 70% industry content (can be automated), 10% responding, 10% personal, 10% live • Use @ mention when sharing articles or networking
  22. 22. Facebook
  23. 23. Facebook Networking
  24. 24. Facebook Best Practices • Complete your profile • Perfect for personal use • Keep it clean • Be careful of your updates • Join Fan pages • Engage in Groups
  25. 25. Google +
  26. 26. Google + Networking
  27. 27. Google+ Best Practices • Complete your profile • Circle relevant people into segmented groups • Connect with influencers and monitor what they do • Connected with Gmail, YouTube • Relevant hashtags • Use + mention when sharing articles or networking • Engage in communities
  28. 28. Overview Protect Yourself Online
  29. 29. Facebook Privacy
  30. 30. Facebook Privacy
  31. 31. Twitter Privacy
  32. 32. LinkedIn Privacy
  33. 33. Google + Privacy
  34. 34. Key Privacy Takeaways • Check your privacy • Watch for platform updates • Website: WhoIs Domain Security • Be careful what you post
  35. 35. Conclusion By being here today you learned: • Ways to claim your identity online • Social media channels and how to use them to communicate • How to protect yourself online
  36. 36. Conclusion Thank you and Go Beavs!
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