Excellent, Good, Poor - Analysis of Social Media - Oil and Gas Industry
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Excellent, Good, Poor - Analysis of Social Media - Oil and Gas Industry

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Bonfire Social Media analyzes 3 companies within particular industry and their use social media for communication.

Bonfire Social Media analyzes 3 companies within particular industry and their use social media for communication.

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Excellent, Good, Poor - Analysis of Social Media - Oil and Gas Industry Excellent, Good, Poor - Analysis of Social Media - Oil and Gas Industry Document Transcript

  • Bonfire Analysis – Excellent| Good | Poor
    While B2B social media marketing is still a new concept, there are examples of companies creating effective campaigns. We analyze companies that are dedicating resources toward building engaged online communities. Our analysis is based upon how effectively the company uses social media to meet their overall marketing objectives and positively influence brand sentiment.
    We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts:
    BP – Excellent
    Chevron – Good
    ConocoPhillips – Poor
  • Bonfire Analysis – Facebook Pages
    BP – Excellent
    “Likers”: 39,536
    Primary Uses:
    Education – Updated Spill
    Customization: 3 tabs
    Conflict Moderation: Extensive
    Other Social Networks:
    YouTube
    Flickr
    Community Page: Yes
    http://www.facebook.com/BPAmerica
    http://www.facebook.com/pages/BP/106073486089812?ref=search
    Company Updating
  • Bonfire Analysis – Facebook Pages
  • Bonfire Analysis – Facebook Pages
  • Bonfire Analysis – Facebook Pages
    Chevron – Good
    “Likers”: 15,758
    Primary Uses:
    Public Relations
    Education
    Customization: None
    Conflict Moderation: Little to None
    Other Social Networks:
    Twitter: http://twitter.com/chevron
    YouTube: http://youtube.com/chevron
    Community Page: Yes
    http://www.facebook.com/pages/Chevron-Corporation/109237572435202
    http://www.facebook.com/Chevron
    Relevant and interesting updates
    No customization
  • Bonfire Analysis – Facebook Pages
    ConocoPhillips – Poor
    “Likers”: 3,357
    Primary Uses:
    Forum for employees
    Little to no contribution
    Customization: None
    Conflict Moderation: Some
    Other Social Networks:
    Twitter
    YouTube
    Community Page: Yes
    http://www.facebook.com/pages/Houston-TX/ConocoPhillips/173793155340?ref=search#!/pages/Houston-TX/ConocoPhillips/173793155340?v=wall&ref=search&__a=9&ajaxpipe=1
    http://www.facebook.com/pages/ConocoPhillips/152956634719597?ref=search
    Conflict Resolution
    No customization
    No Sub - Pages