Facebook Page Analysis - B2B Industrial and Oil

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Facebook Page Analysis - B2B Industrial and Oil

  1. 1. Bonfire Analysis – Facebook Pages<br />While B2B social media presence is still in its infancy, there are certain examples of companies making effective inroads. We will analyze companies that are dedicating conversational resources, development resources or both. <br />We have found the following companies using Facebook Pages as part of their HR, Marketing or PR efforts:<br />Chevron<br />Schlumberger<br />Transocean<br />BP <br />
  2. 2. Bonfire Analysis – Facebook Pages<br />Chevron<br />“Likers”: 15,758<br />Primary Uses: <br />Public Relations<br />Education<br />Customization: None<br />Conflict Moderation: Little to None<br />Other Social Networks:<br />Twitter: http://twitter.com/chevron<br />YouTube: http://youtube.com/chevron<br />Community Page: Yes<br />http://www.facebook.com/pages/Chevron-Corporation/109237572435202<br />http://www.facebook.com/Chevron<br />Relevant and interesting updates<br />No customization<br />
  3. 3. Bonfire Analysis – Facebook Pages<br />Schlumberger<br />“Likers”: 1,739<br />Primary Uses: <br />Forum for employees<br />No contribution<br />Customization: None<br />Conflict Moderation: None<br />Other Social Networks: None<br />Community Page: Yes<br />http://www.facebook.com/pages/Schlumberger/13628826161?ref=search<br />http://www.facebook.com/pages/Schlumberger/105525466147394?ref=ts<br />Employee Conversations<br />No customization<br />
  4. 4. Bonfire Analysis – Facebook Pages<br />Transocean<br />“Likers”: 2,155<br />Primary Uses: <br />Forum for employees<br />Education – Expired after Deep Water Horizon<br />Customization: None<br />Conflict Moderation: None<br />Other Social Networks: None<br />Community Page: Yes<br />http://www.facebook.com/pages/Houston-Texas-USA/Transocean/49806359915?ref=search<br />http://www.facebook.com/pages/Transocean/108278065863205?ref=search<br />Employee Conversations<br />No customization<br />
  5. 5. Bonfire Analysis – Facebook Pages<br />BP<br />“Likers”: 39,536<br />Primary Uses: <br />Education – Updated Spill<br />Customization: 3 tabs<br />Conflict Moderation: Extensive<br />Other Social Networks:<br />YouTube<br />Flickr<br />Community Page: Yes<br />http://www.facebook.com/BPAmerica<br />http://www.facebook.com/pages/BP/106073486089812?ref=search<br />Company Updating<br />
  6. 6. Bonfire Analysis – Facebook Pages<br />
  7. 7. Bonfire Analysis – Facebook Pages<br />

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