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Bonfire Social Media Survey Results

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We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business …

We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns.

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  • 1. Social Media Survey Results January 2011 Bonfiresocialmedia.com
  • 2. Social Media Survey Results Summary Analysis• 94% Surveyed felt adding social media to their marketing mix would help their company meet overall business objectives• 80% of participants currently use social media to market their service or product• 70% of responders do NOT actively measure their social media efforts• 91% Indicated Facebook was their current social media marketing platform• 70% Chose Facebook as the MOST successful platform for meeting their needs• 34% Chose Twitter as the LEAST successful platform for meeting business needs, followed by Facebook (32%) and LinkedIn (32%)• 53% Indicated TIME was the biggest challenge when implementing a social media campaign• 68% of businesses surveyed allocate LESS than 10% of their marketing budget to social media
  • 3. Social Media Survey Results Do you currently use social media to market your service or product? YES – 79.63% NO – 20.37%If Yes, do you commit internal resources to social media marketing or outsource the work? YES – 91.11% NO – 20.00%
  • 4. Social Media Survey ResultsWhich platforms are you currently using:*Other included Gowalla, Blogs, Flickr and Ning
  • 5. Social Media Survey ResultsWhich platform do you feel has been the most successful meeting your overall business objectives?
  • 6. Social Media Survey ResultsWhich has been the least successful?
  • 7. Social Media Survey Results Do you actively measure your social media efforts? YES - 32% NO - 70% *Measurement platforms included: 1) Google Analytics2)Facebook stats with Radian 6 and ‘half-assed analytics’ tying for 3rd place.
  • 8. Social Media Survey ResultsWhat is the single most important overall business objective for your marketing budget?
  • 9. Social Media Survey ResultsDo you feel adding social media to the marketingmix would help your company meet your overall business objective? YES – 94.34% NO – 5.66%
  • 10. Social Media Survey ResultsWhich social media platform do you feel wouldoffer the best marketing opportunities for your business?
  • 11. Social Media Survey ResultsWhat is your biggest challenge when considering implementing a social media campaign? *Other included these additional challenges: 1) Technicalknowledge to implement campaigns on Facebook 2) How to craft the message
  • 12. Social Media Survey ResultsWhich platform do you feel you are most comfortable with?
  • 13. Social Media Survey ResultsWhich platform do you know the least about or feel the least comfortable?
  • 14. Social Media Survey ResultsWhat percentage of your marketing budget is allocated for print advertising?
  • 15. Social Media Survey ResultsWhat percentage of your advertising budget is allocated for TV advertising?
  • 16. Social Media Survey ResultsWhat percentage of your marketing budget is allocated to Radio?
  • 17. Social Media Survey Results What percentage of your marketing budget isallocated to paid online advertising (Banner ads, Google AdWords, PPC on non-social sites like Bing, Yahoo)?
  • 18. Social Media Survey Results What percentage of your marketing budget is allocated to social media marketing (IncludingFacebook Ads, YouTube ads, PPC on other social platforms)?
  • 19. Social Media Survey ResultsWhat percentage of your marketing budget is allocated to trade shows and conferences?
  • 20. Social Media Survey ResultsPlease check the below topics you would find most valuable when considering attending a workshop or seminar:*Other included additional information on analytics, tools for measuring and how to set goals.
  • 21. Social Media Survey Results What is the MOST IMPORTANT factor that keepsyou from allocating more resources to social media campaigns? 1) TIME 2) Proving ROI 3) Budget
  • 22. Social Media Survey ResultsIs your business B2C or B2B?B2C B2B
  • 23. Social Media Survey ResultsHow many employees work at your company?
  • 24. Social Media Survey Results About Bonfire Social MediaDedicated account management team with over 10 years of industryexperienceOur team not only provides strategy and content recommendations, wealso implement and manage social media updatesWe’re informed of all the latest social media trends and pass thatknowledge on to our clientsWe use comprehensive measurement and reporting tools, presentingclients with actionable dataWe focus on results and work diligently to ensure we exceed all clientexpectationsBonfire is an award winning social media agency and was nominated forsocial media agency of the year 2010
  • 25. Social Media Survey Results Contact BonfireIf you have questions regarding the results of this survey, please email Lisa Peyton at lpeyton@bonfiresmm.com.Want to learn more about what we do? Email Ryan Lewis, Bonfire President, at rlewis@bonfiresmm.com or visit our website at http://bonfiresocialmedia.com.Contact Info:Email: contact@bonfiresmm.comPhone:503.776.0674Address:Bonfire Social Media1001 SW 5th Ave, 11th FloorPortland, OR 97204