5 Types Of Blogs And Best PracticesPresentation Transcript
5 Blog Types
5 Types of business blogs Useful, Everyday Posts Remarket posts Discussion Posts (aka fire starters) Report posts Thoughtful Posts
5 Types of business blogs Useful, Everyday Posts These are every day to every other day happenings within you organization or industry. Examples of topics: New members and their products Advancements at your company Employee showcases and random musings Posting Characteristics: 250 characters or less Hyperlinks to other internal or external pages One picture Should take no longer than 30 minutes to create
5 Types of business blogs Redistributed Posts The easiest posts to make are Redistributed posts. This is when the writer finds a compelling article with lots of media (aka, video, slideshow, scribd), writes a summary of the material and embeds the corresponding media. Examples of topics: White papers Press Releases of partners How to videos Slideshows of relevant industry material Posting Characteristics: 150 word introduction with hyperlinks crediting original source Hyperlinks to other internal or external pages Takes around 5 minutes on average to create
5 Types of business blogs Discussion Posts (aka fire starters) Discussion Posts are great for starting the conversation online. Some call them comment bait. Regardless what they are called, they need to be prolific with a topic and must relate to a current issue. Examples of topics: “Is CRM based businesses in trouble?” “Is Twitter going to put Facebook out of businesses?” Usually will be slightly different view from a current trade publication posts. Posting Characteristics: 250 characters or less Hyperlinks to other internal or external pages One picture Should take no longer than 30 minutes to create
5 Types of business blogs Report Posts (aka White Pages) Report Posts are usually an entry of an internal report or document that is relevant to the community at large. It is best to embed this material as a reader using Scribd, Examples of topics: Reports and White Pages about quarterly stats Industry specific information Posting Characteristics: Very short intro no more than 150 characters summarizing the report Hyperlinks to other internal or external pages Embed of report or reserved release hyperlink to a pdf download 30 minutes tops
5 Types of business blogs Thoughtful Posts These types of posts could be construed as a white paper, but are more of an opinion or opt-ed column style posting. These are once a week or once every 2 week posts and should have insightful ideas about a topic. Yes this is the most tedious posts, but they must be done every once and a while. Examples of topics: Trends in the industry Ways and techniques for product marketing/sales Breaking news Captivating titles. Example: “5 types of business blogs” Posting Characteristics: 250 words + (usually around 350-500 words) Hyperlinks to other internal or external pages Several pictures and bullet points Takes around 3 hours on average to create
5 Blog Best Practices
5 Blog Best Practices Keywords, Tags and Hyperlinking Post Titles Social Bookmarking Call-to-Action Footers Reserved Release Content
5 Blog Best Practices Keywords, Tags and Hyperlinking The point of any blog is to be read and posts cannot be read unless they can be found. Search engines use keywords, tags and hyperlinking to find your blog so it is very important to complete this sometime forgotten task. Keywords: Make sure your posts use keywords that are topic specific to the post. (example: A post on ISVs should not only use the acronym, but use value-added reseller) Tags: Tags are used to identify topics within the post. They also make it easier to find similar posts internally on the company blog. Search engines sometimes use tags to index web pages as well. Use a maximum of 10 tags Hyperlinking: Hyperlinking is very important to use on words that need definition, other topics you are referring internally/externally and profiles of post authors. Search engines use hyperlinks to measure post importance.
5 Blog Best Practices Post Titles Post titles are very important to garner readers. Titles must be written in a certain way to be search engine compliant and pose a question or answer. Examples: What’s the best way to market software? 5 best ways to market software. 10 ways to reach critical mass for new software. Is Google going to pose a threat to the MS operating system?
5 Blog Best Practices Social Bookmarking Social bookmarking is a great way to increase relevance of new postings. Self-bookmarking can be construed as unethical through some services, but for others it could be very useful to improve SEO. Search engines use commonly bookmarked posts to measure relevance and it gives authors a chance to control the message more effectively. Services: Services to use: Delicious.com, Stumbleupon.com, reddit.com, buzz.yahoo.com Services not to use: Digg.com, NewsVine.com Techniques: Tag the post Include a description
5 Blog Best Practices Call-to-Action Footers Business blogs require a call to action with each post. One of the best ways to do this is having a standard footer after each post describing the business offerings in 50 words or less. It is also important to have a hyperlink or email address box for readers to be added to the post mailing list. Example of Footer: Become an Intel® Software Partner Program member today, and together we can deliver powerful solutions that help customers do more. It is easy to do. Just start with the enrollment and create a project using the links below.
5 Blog Best Practices Reserved Release Content Reserved Release means the company is trying to get the reader to act on a call to action. This can be offering a free white page, recent webinar slideshow, or access to hidden and useful content. It will require the reader to sign up for the program, but they will be emailed the desired content once they input all their information. This is a highly effective way to garner leads and increase membership to a community. Example: Blog Post Footer
5 Blog Best Practices Bonus Software For readers to spread the information in a blog, you must make it easy. There are a wealth of free services that make this easy. These “share services” give readers a list of their favorite bookmarking services, social networks, microblogs, printing and emailing options to use. We would suggest using one of the following:
Tweetmeme – (http://tweetmeme.com/)Tweetmeme makes it easy for users to tweet your post and keeps a running tab of the most popular articles.
Add to Any (http://www.addtoany.com/) – Add to Any adds a icon for subscribing to the blog posts or sharing the posts around the web.