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5 Types Of Blogs
5 Types Of Blogs
5 Types Of Blogs
5 Types Of Blogs
5 Types Of Blogs
5 Types Of Blogs
5 Types Of Blogs
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5 Types Of Blogs

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We have built and elaborated a little on a hubspot post a few months ago. This week we will also feature best practices and state our case for an integrated social media/email marketing campaign. We …

We have built and elaborated a little on a hubspot post a few months ago. This week we will also feature best practices and state our case for an integrated social media/email marketing campaign. We understand Blogging can be perceived as a pain and maybe even a time suck, but like all complicated tasks, they are easier when quantified. We hope this helps with your blogging initiatives.

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  • 1. 5 Blog Types<br />
  • 2. 5 Types of business blogs<br />Useful, Everyday Posts<br />Remarket posts<br />Discussion Posts (aka fire starters)<br />Report posts<br />Thoughtful Posts<br />
  • 3. 5 Types of business blogs<br />Useful, Everyday Posts<br />These are every day to every other day happenings within you organization or industry. <br />Examples of topics:<br /> New members and their products<br />Advancements at your company<br />Employee showcases and random musings<br />Posting Characteristics:<br /> 250 characters or less<br />Hyperlinks to other internal or external pages<br />One picture<br /> Should take no longer than 30 minutes to create<br />
  • 4. 5 Types of business blogs<br />Redistributed Posts<br />The easiest posts to make are Redistributed posts. This is when the writer finds a compelling article with lots of media (aka, video, slideshow, scribd), writes a summary of the material and embeds the corresponding media. <br />Examples of topics:<br />White papers<br />Press Releases of partners<br />How to videos<br />Slideshows of relevant industry material<br />Posting Characteristics:<br />150 word introduction with hyperlinks crediting original source <br />Hyperlinks to other internal or external pages<br /> Takes around 5 minutes on average to create<br />
  • 5. 5 Types of business blogs<br />Discussion Posts (aka fire starters)<br />Discussion Posts are great for starting the conversation online. Some call them comment bait. Regardless what they are called, they need to be prolific with a topic and must relate to a current issue.<br />Examples of topics:<br />“Is CRM based businesses in trouble?”<br />“Is Twitter going to put Facebook out of businesses?”<br />Usually will be slightly different view from a current trade publication posts.<br />Posting Characteristics:<br /> 250 characters or less<br /> Hyperlinks to other internal or external pages<br /> One picture<br /> Should take no longer than 30 minutes to create<br />
  • 6. 5 Types of business blogs<br />Report Posts (aka White Pages)<br />Report Posts are usually an entry of an internal report or document that is relevant to the community at large. It is best to embed this material as a reader using Scribd, <br />Examples of topics:<br /> Reports and White Pages about quarterly stats <br /> Industry specific information<br />Posting Characteristics:<br /> Very short intro no more than 150 characters summarizing the report<br />Hyperlinks to other internal or external pages<br />Embed of report or reserved release hyperlink to a pdf download<br /> 30 minutes tops<br />
  • 7. 5 Types of business blogs<br />Thoughtful Posts<br />These types of posts could be construed as a white paper, but are more of an opinion or opt-ed column style posting. These are once a week or once every 2 week posts and should have insightful ideas about a topic. Yes this is the most tedious posts, but they must be done every once and a while.<br />Examples of topics:<br />Trends in the industry<br />Ways and techniques for product marketing/sales<br />Breaking news<br />Captivating titles. Example: “5 types of business blogs”<br />Posting Characteristics:<br /> 250 words + (usually around 350-500 words)<br />Hyperlinks to other internal or external pages<br />Several pictures and bullet points<br /> Takes around 3 hours on average to create<br />

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