5 Blog Types

5 Types of business blogsUseful, Everyday PostsRemarket postsDiscussion Posts (aka fire starters)Report postsThoughtful Posts

5 Types of business blogsUseful, Everyday PostsThese are every day to every other day happenings within you organization or industry. Examples of topics: New members and their productsAdvancements at your companyEmployee showcases and random musingsPosting Characteristics: 250 characters or lessHyperlinks to other internal or external pagesOne picture Should take no longer than 30 minutes to create

5 Types of business blogsRedistributed PostsThe easiest posts to make are Redistributed posts. This is when the writer finds a compelling article with lots of media (aka, video, slideshow, scribd), writes a summary of the material and embeds the corresponding media. Examples of topics:White papersPress Releases of partnersHow to videosSlideshows of relevant industry materialPosting Characteristics:150 word introduction with hyperlinks crediting original source Hyperlinks to other internal or external pages Takes around 5 minutes on average to create

5 Types of business blogsDiscussion Posts (aka fire starters)Discussion Posts are great for starting the conversation online. Some call them comment bait. Regardless what they are called, they need to be prolific with a topic and must relate to a current issue.Examples of topics:“Is CRM based businesses in trouble?”“Is Twitter going to put Facebook out of businesses?”Usually will be slightly different view from a current trade publication posts.Posting Characteristics: 250 characters or less Hyperlinks to other internal or external pages One picture Should take no longer than 30 minutes to create

5 Types of business blogsReport Posts (aka White Pages)Report Posts are usually an entry of an internal report or document that is relevant to the community at large. It is best to embed this material as a reader using Scribd, Examples of topics: Reports and White Pages about quarterly stats Industry specific informationPosting Characteristics: Very short intro no more than 150 characters summarizing the reportHyperlinks to other internal or external pagesEmbed of report or reserved release hyperlink to a pdf download 30 minutes tops

5 Types of business blogsThoughtful PostsThese types of posts could be construed as a white paper, but are more of an opinion or opt-ed column style posting. These are once a week or once every 2 week posts and should have insightful ideas about a topic. Yes this is the most tedious posts, but they must be done every once and a while.Examples of topics:Trends in the industryWays and techniques for product marketing/salesBreaking newsCaptivating titles. Example: “5 types of business blogs”Posting Characteristics: 250 words + (usually around 350-500 words)Hyperlinks to other internal or external pagesSeveral pictures and bullet points Takes around 3 hours on average to create