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MuseumApp @ Museums & The Web 2011
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MuseumApp @ Museums & The Web 2011



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  • 1. Exploring heritage in participatory culture The MuseumApp
  • 2. Medialab in AmsterdamCreative technology forsocial innovationActivities- Researching culture, behaviour & technology- Developing prototypes and pilots- Organizing interventions & events Waag Society
  • 3. Process s Need Idea s Art Pro ion to Science Quest Society typ Technology e P ilot Re q ui r e m e nts S o l u tio ns Experiment Co-create Implement Creative research Applied research Validate Form Context Transformation Process
  • 4. More and more content publishedCluttered access from user point of viewSmart phones as toolsThe paradox that lead to the MuseumApp
  • 5. Teaming up with Amsterdam Museum Creating connections to the city Targeting new audiences Targeting new audiences Blueprint application for sectorCreating an open platform for cultural routes
  • 6. Hosting locative labsDesign thinkingWorking interdisciplinary
  • 7. Creating an open platform for cultural routesIterative process Prototyping and testing on the fly
  • 8. Activating users Focus on the screen ‘Hidden treasures’Access to locations Sharing stories Knowledge sharingChallenges
  • 9. • Storytelling; Points-of-Interest vs Stories, mixing storylines and perspectives• Game mechanics; tasks, points, opinions• Social media; publishing pictures and opinions, connecting to other applications• Logistics; own phone and borrowed phonesExperiment with
  • 10. Creating an open platform for cultural routesPilot tours on ‘Tolerance’ and ‘Enterpreneurship’Difference in ages and skills Evaluating user experience
  • 11. Creating an open platform for cultural routesExploring participation and sharingEvaluating user experience
  • 12. • Overall enthousiasm, wanting to explore further• Preference for audio (2nd pictures)• More need for linearity and guidance than expected• ‘Fix’ GPS inacurateness• Colourcoding for different storylines & types of content• Using social media for specific group• Comparing opions to others• More tasks, clear feedback necessary Findings
  • 13. Creating an open platform for cultural routesOnline editorial platformNo programming skillsEasy editing
  • 14. Online editorial platformNo programming skillsEasy editing
  • 15. Scenario:Download MuseumApp (AppStore or Market)
  • 16. Look at cultural offering nearby (in de buurt) Bekijk het overzicht van musea
  • 17. Look at the (indoor & outdoor) tours of a museum Bekijk het indoor & outdoor ‘tour’aanbod van het museum
  • 18. Check outwaar contentover gaat en start de tour tour Bekijk the de tour of a tour and start the
  • 19. Navigate theop de kaartexplore locations Navigeer map and naar de locaties
  • 20. Activate video, sound, pictures, text, tasks onlocation - share video, geluid, tekst en opdrachten op Activeer foto, activities locatie
  • 21. Navigate thebinnen op de plattegrond van het Navigeer indoor map and activate locations museum en activeer locaties
  • 22. • Customized identity and joint visibility• Controlling your experience and content• Inside and outside• Publishing media and participation• Feedback and sharing (Reviews, Social Media)• Statistics of use• Paid and/or free tours• Assistance on content, script and logistics optionalFeatures MuseumApp
  • 23. • Focus on Amsterdam• Teaming up with 10 musea for 1st year (for free)• Learning by doing, sharing experiencesLaunch summer 2011Join the MuseumApp!Timeline MuseumApp
  • 24. • 1st App combining cultural tours of multiple museums, made by museums• 1st mobile service, offering support for software, creation, content, communication & logistics• 1st initiative to combine inter- disciplinary experience the cultural sectorUSP’s MuseumApp
  • 25. • Amsterdam Museum• 7scenes• Waag Society• Bank Giro Loterij• Stichting DOEN• Amsterdamse Musea• Gemeente Amsterdam• Antenna InternationalPartners MuseumApp Amsterdam
  • 26. More information: www.museumapp.nl dick@waag.org