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BoDW 11   mobile marketing - 20111125
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BoDW 11 mobile marketing - 20111125

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  • 1. Mobile marketing leveraging the power of smartphones by Ronald Lenz, CEO 7scenes
  • 2. Waag Society / 7scenesUrban Reality Lab / Mobile Storytelling platform
  • 3. We draw cities...
  • 4. We draw cities...
  • 5. We draw cities...and pigeons
  • 6. We show hidden heritage...
  • 7. We transform streets into a playgrounds...
  • 8. We make landscapes come to life...
  • 9. We extend museums...
  • 10. We even let you be an architect for a day...
  • 11. We layer cities with new meaning
  • 12. You could say we market streets, landmarks, museum collections, landscapes and cities to smartphonesWe layer cities with new meaning
  • 13. The power of smartphonesPrimary means of accessing the Internet worldwide by 2020
  • 14. Some statistics
  • 15. Subscribers: 5.3 billion (77% of the world population).Growth led by China and IndiaCoverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!Marketing: Ad spend predicted US$3.3 billion in 2011Behavior: news, travel, maps, social networking, shopping, games,music and search (mobile web & apps)Apps: 10.9 billion downloaded, expected peak in 2013, pricesfalling, 1 in 4 never used.Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events Some statistics probably outdated
  • 16. MuseumAppAll museums publishing to one app
  • 17. Make sure you’re on the mobile weband be optimized...
  • 18. Be on the App stores of courseand advertise in other apps as well...
  • 19. Be where your audience iscampaign and engage in conversation
  • 20. Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction
  • 21. Interact with locations
  • 22. Augment Reality
  • 23. Scan codes
  • 24. Recognize images
  • 25. Tell stories & play games
  • 26. Deliver fresh & real-time contentbecause people want new things
  • 27. Always have free stuff, and...make purchase easy (freemium)
  • 28. Make it personal & socialallow people to favorite, upload, comment, rate & share
  • 29. Stay in touchgently notify...
  • 30. Thanks! Ronald Lenz www.7scenes.comronald@7scenes.com @rlenz