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A new Cultural City Design - DISH '09
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A new Cultural City Design - DISH '09


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  • 1. A New Cultural City Design by Ronald Lenz, Waag Society & 7scenes - @ DISH ‘09
  • 2. Waag Society Medialab in Amsterdam, The Netherlands Creative technology for social innovation Education, Healthcare, Arts&Culture, Sustainability & Public Domain Picnic festival, MediaGuild, CultureGrid, Fablab, Waag Products
  • 3. Cultural context Synergy: inside, outside and on the web
  • 4. The City is forever changing...
  • 5. The City is forever changing...
  • 6. The City is forever changing...
  • 7. The City is layered Di!erent layers with di!erent tastes: historical, social, economical, cultural, religious and much more But most are often hidden and not linked
  • 8. The City is mobile Mobile as in connected through mobile phones Used for internet, navigation, tracking, communication, media recording & playback, games, hyper-local services and more insert latest mobile internet and gps smartphones stats here Yes it’s true what they say: Mobile is the new Mass Medium
  • 9. The City is virtual We know this - we have been mapping the City for quite some time now
  • 10. The City is designed how do we want to see the city? which experiences do we want to design? we’ve only just started and we need new tools!
  • 11. The City - a new cultural space But how will we experience mobile culture?
  • 12. 7scenes Mobile and online platform for creating, publishing, playing and sharing GPS games and tours
  • 13. Create & Publish All web-based, easy drag&drop interface Select & configure templates such as role-playing, trading, treasure hunt & interactive story Add tasks, photos, videos, sounds, notes & rewards to locations on a map Publish for events or to everyone
  • 14. Play Navigate places live on a map Location-based interaction: view media/content, perform tasks, upload photos and notes, pick up rewards Multi-user gameplay: confrontations & trading, message with players Collaborate with web-player
  • 15. Share Set up scene pages for your project’s communication All interaction can be broadcast live All player interaction is archived for playback later Share your project with widgets
  • 16. Rituals Personal religious journey through Amsterdam Connecting religions through rituals, contributing personal confessions
  • 17. Timemachine Traveling through the Dutch Golden ages in your car VVV Graft-De Rijp, Midden Beemster & Museum molen, de Schermer
  • 18. Timemachine Location-based audio-based story that makes the landscape come to life.
  • 19. The Island !"#$%"&'($)*+,-"(./*,01$+.&2,2$-*,3/$4*+,.&,56+$-,7,8*9,56+$-, !"#"$%#&!'%#('%#$(":0,":1,);$1*+,;.)0"14 >&0*1$#0,9.0;,#.04,/"#$%"&),$&+,3/$4*1),($)*+,"&,3/$4*1)6,?@A,3").%"&) <$)*+,"&,)%!*,-$1=*0,;.)0"14,$&+,-*#;$&.)-) 5//,3/$4*1),$1*,01$+*1),#1*$%&2,$,9*$/0;4,8*9,5-)0*1+$-,#"/"&4
  • 20. Het Verdronken Landschap Brabants Kenniscentrum Kunst en Cultuur (BKKC) Bike tours discovering ‘drowned’ villages in the Dutch landscape
  • 21. De Stad Geschonden Haags Historisch Museum 5 tours on hidden/lost WOII history of The Hague
  • 22. Westergas Fabriek Tours on architecture, gas prod history, nature, creativity
  • 23. Diamant museum Antwerpen Educational game & tourist tour on Diamant history made by students
  • 24. The City is a stage Create experiences that change people’s perceptions of the city (we will have location-based information services in abundance) Think theatrical and playful performance - always remind yourself to fully make use of the physical City and everyone and everything moving
  • 25. The City is a stage Find synergy between location, physical objects, mediated content, narrative, gameplay, people and activities People are intrinsically active, they just need the right trigger (we’ve all been kids) Sharing the experience is important, both in the moment and after “It’s about the story stupid” - combine all tools / media / channels needed Prototyping is the only way - you never get it right the 1st, 2nd, ... time
  • 26. The City is yours! So what kind of scenarios are you thinking of right now?, @rlenz,