7scenes - The (Urban) Landscape as an Exhibition Space

The (Urban) Landscape as an Exhibition space

Waag Society Medialab - creative technology for social innovation

Waag Society Health/Care, Public Domain, Culture & Arts, Education

Culture Domain & Locative Media Atelier Creating new cultural experiences on location

Cultural context: Inside <-> Outside <-> On the web

Places - more than geography have histories, invoke behavior, are personal, physical & virtual

(Urban) landscape Rich in content Cultural meaning, historic events, demographics and more Rich in physical landmarks Buildings, squares, monuments, paths, structures, natural elements, etc Personal personal memories and associations, social connections The (urban) landscape as your exhibition space

Archives Richness in heritage collections Often natural relationships with locations Many collections are digitized Not all collection items (easily) accesible The (urban) landscape as your exhibition space

Mobile phone Everyone More phones than people Online ﬂat-fee internet device Media Full media device: capture & playback all rich media Location Navigation device (GPS, WiFi, GSM) by 2013 one in every three phones sold will be a smartphone GPS-enabled handsets are expected to reach 560 million units in 2012 Mobile phone: “swiss army knife” always on, always linked in, location & context-aware

How will we shape this new cultural mobile space? Consider the city as an extension of a museum! How will we experience mobile culture?

A new active and social space with on-demand info. For city residents, “culturists” & (inter)national tourists

It’s more than a collection of points-of-interest Wikipedia information nodes on Google Maps.

creating scenario’s designing rules directing interaction “All the world is a stage and all men and women merely players” narrative, gameplay, suspense, social interaction, drama, emotion

The recipe locations & landmarks + rich media content + thematic grouping + narrative + navigation + (game)rules for (social) interaction personal trigger (GPS), perception & input = new experience Ingredients for a new mobile cultural experience.

But ﬁrst why? Innovation Provide new innovative cultural experiences to your audience Accessibility Expand accessibility of cultural content for your audience Expand audience Appeal to new target groups Entrepreneurship Be part of a new market place for cultural entrepreneurs Contribution Contribute to the quality of the overall cultural city experience Mobile is a new publishing channel for culture!

Some formats & cases Your mobile phone as your cultural compass

The basics: rich media on location How the combination of physical surroundings, media content, your perception, your position as trigger can create new meaning Your mobile phone as your cultural compass

Stadsarchief Amsterdam - Christiaan Andriessen Drawings from the diary of Christiaan Andriessen 1805 - 1808

Anne Frank Exploring Anne Frank’s direct neighborhood

The power of maps & navigation • navigating cultural content • using other maps changes perception • e.q. Historic maps, fantasy maps, demographic maps • rich dutch cartography history Maps & navigation

Fort Amsterdam - Discover New Yorks Dutch roots www.fortamsterdam.org

Fort Amsterdam - Hudson ’09 - 400 year anniversary www.fortamsterdam.org

Context & Narratives Choose a subject or theme and the narrative structure (non)lineair / layered / interactive / character perspective

Tijdmachine - Beemster - Het Land van Leeghwater Time travel to Holland’s golden ages by car

(Game) rules Competition element Active participation Puzzle solving / Missions / Treasure hunt Collecting objects / Role playing / Territory control • sharing / messaging / marking / collaborating / • searching / annotating / leaving opinions What classic game would work on location? (Game) rules for (social) interaction

Distributed teams perform assignments in online information retrieval and media creation.

Frequency 1550 The right balance: gameplay, narrative & interaction on location

future heritage Adding personal opinions to ofﬁcial collections many different personal perspectives (multicultural society) Respond using media Opinions trigger new opinions Future heritage: creating a personal relationship.

Rituals - 2008 Year of Religious Heritage people are invited to tell stories of their personal religious rituals

Culture education new ways to explore your surroundings situation-based and experienced-based learning relate to school subjects Culture education Learn by creating and playing location-based games

Games Atelier Learn about citizenship in Amsterdam’s Oosterpark

Opportunities & Challenges a new mobile publishing channel new possibilities for cultural entrepreneurship new collaborations connecting organisations, collections & activities quality control & content creation hassle free access penetration, installation & conﬁguration & (custom) logistics simple payment & international roaming costs How will we shape this new cultural mobile space?

So what scenario are you thinking about right now? How will we shape this new cultural mobile space?

7scenes a Waag Products start-up a new mobile and online platform to create, play and share GPS games and tours location-based content publisher for organisations that want to deliver new mobile experiences to their audiences 7scenes - www.7scenes.com The world is a stage and you’re the director!

step 1: project setup get a subscription get informed through workshops set up your project site at 7scenes.com/[your_project] manage your accounts Your project in 4 steps Step 1: project setup

Your project in 5 steps Step 1: project setup

step 2: create & publish create concepts & content get help through workshops create scenes using different game and interactive tour formats publish scenes to everyone and/or create events Your project in 4 steps Step 2: create & publish

Your project in 4 steps Step 2: create & publish

step 3: play download 7scenes mobile client get/distribute 7scenes account play scenes around you and/or events navigate locations and interact with content & players Your project in 4 steps Step 3: play

step 4: share each scene has its own page user traces, interaction and media are archived for playback optional live broadcast all projects & their scenes visible at 7scenes.com Your project in 4 steps Step 4: share

Your project in 4 steps Step 4: share

Thanks! Questions? ronald@7scenes.com ronald@waag.org

7scenes - The (Urban) Landscape as an Exhibition Space

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