7scenes - The (Urban) Landscape as an Exhibition Space

1,565 views

Published on

Published in: Technology, Business, Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,565
On SlideShare
0
From Embeds
0
Number of Embeds
280
Actions
Shares
0
Downloads
26
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

7scenes - The (Urban) Landscape as an Exhibition Space

  1. 1. The (Urban) Landscape as an Exhibition space
  2. 2. Waag Society Medialab - creative technology for social innovation
  3. 3. Waag Society Health/Care, Public Domain, Culture & Arts, Education
  4. 4. Culture Domain & Locative Media Atelier Creating new cultural experiences on location
  5. 5. Cultural context: Inside <-> Outside <-> On the web
  6. 6. Places - more than geography have histories, invoke behavior, are personal, physical & virtual
  7. 7. (Urban) landscape Rich in content Cultural meaning, historic events, demographics and more Rich in physical landmarks Buildings, squares, monuments, paths, structures, natural elements, etc Personal personal memories and associations, social connections The (urban) landscape as your exhibition space
  8. 8. Archives Richness in heritage collections Often natural relationships with locations Many collections are digitized Not all collection items (easily) accesible The (urban) landscape as your exhibition space
  9. 9. Mobile phone Everyone More phones than people Online flat-fee internet device Media Full media device: capture & playback all rich media Location Navigation device (GPS, WiFi, GSM) by 2013 one in every three phones sold will be a smartphone GPS-enabled handsets are expected to reach 560 million units in 2012 Mobile phone: “swiss army knife” always on, always linked in, location & context-aware
  10. 10. How will we shape this new cultural mobile space? Consider the city as an extension of a museum! How will we experience mobile culture?
  11. 11. A new active and social space with on-demand info. For city residents, “culturists” & (inter)national tourists
  12. 12. It’s more than a collection of points-of-interest Wikipedia information nodes on Google Maps.
  13. 13. creating scenario’s designing rules directing interaction “All the world is a stage and all men and women merely players” narrative, gameplay, suspense, social interaction, drama, emotion
  14. 14. The recipe locations & landmarks + rich media content + thematic grouping + narrative + navigation + (game)rules for (social) interaction personal trigger (GPS), perception & input = new experience Ingredients for a new mobile cultural experience.
  15. 15. But first why? Innovation Provide new innovative cultural experiences to your audience Accessibility Expand accessibility of cultural content for your audience Expand audience Appeal to new target groups Entrepreneurship Be part of a new market place for cultural entrepreneurs Contribution Contribute to the quality of the overall cultural city experience Mobile is a new publishing channel for culture!
  16. 16. Some formats & cases Your mobile phone as your cultural compass
  17. 17. The basics: rich media on location How the combination of physical surroundings, media content, your perception, your position as trigger can create new meaning Your mobile phone as your cultural compass
  18. 18. Stadsarchief Amsterdam - Christiaan Andriessen Drawings from the diary of Christiaan Andriessen 1805 - 1808
  19. 19. Stadsarchief Amsterdam - Christiaan Andriessen Drawings from the diary of Christiaan Andriessen 1805 - 1808
  20. 20. Stadsarchief Amsterdam - Christiaan Andriessen Drawings from the diary of Christiaan Andriessen 1805 - 1808
  21. 21. Anne Frank Exploring Anne Frank’s direct neighborhood
  22. 22. The power of maps & navigation • navigating cultural content • using other maps changes perception • e.q. Historic maps, fantasy maps, demographic maps • rich dutch cartography history Maps & navigation
  23. 23. Fort Amsterdam - Discover New Yorks Dutch roots www.fortamsterdam.org
  24. 24. Fort Amsterdam - Discover New Yorks Dutch roots www.fortamsterdam.org
  25. 25. Fort Amsterdam - Hudson ’09 - 400 year anniversary www.fortamsterdam.org
  26. 26. Context & Narratives Choose a subject or theme and the narrative structure (non)lineair / layered / interactive / character perspective
  27. 27. Tijdmachine - Beemster - Het Land van Leeghwater Time travel to Holland’s golden ages by car
  28. 28. Tijdmachine - Beemster - Het Land van Leeghwater Time travel to Holland’s golden ages by car
  29. 29. Tijdmachine - Beemster - Het Land van Leeghwater Time travel to Holland’s golden ages by car
  30. 30. (Game) rules Competition element Active participation Puzzle solving / Missions / Treasure hunt Collecting objects / Role playing / Territory control • sharing / messaging / marking / collaborating / • searching / annotating / leaving opinions What classic game would work on location? (Game) rules for (social) interaction
  31. 31. Distributed teams perform assignments in online information retrieval and media creation.
  32. 32. Distributed teams perform assignments in online information retrieval and media creation.
  33. 33. Distributed teams perform assignments in online information retrieval and media creation.
  34. 34. Frequency 1550 The right balance: gameplay, narrative & interaction on location
  35. 35. future heritage Adding personal opinions to official collections many different personal perspectives (multicultural society) Respond using media Opinions trigger new opinions Future heritage: creating a personal relationship.
  36. 36. Rituals - 2008 Year of Religious Heritage people are invited to tell stories of their personal religious rituals
  37. 37. Culture education new ways to explore your surroundings situation-based and experienced-based learning relate to school subjects Culture education Learn by creating and playing location-based games
  38. 38. Games Atelier Learn about citizenship in Amsterdam’s Oosterpark
  39. 39. Opportunities & Challenges a new mobile publishing channel new possibilities for cultural entrepreneurship new collaborations connecting organisations, collections & activities quality control & content creation hassle free access penetration, installation & configuration & (custom) logistics simple payment & international roaming costs How will we shape this new cultural mobile space?
  40. 40. So what scenario are you thinking about right now? How will we shape this new cultural mobile space?
  41. 41. 7scenes a Waag Products start-up a new mobile and online platform to create, play and share GPS games and tours location-based content publisher for organisations that want to deliver new mobile experiences to their audiences 7scenes - www.7scenes.com The world is a stage and you’re the director!
  42. 42. step 1: project setup get a subscription get informed through workshops set up your project site at 7scenes.com/[your_project] manage your accounts Your project in 4 steps Step 1: project setup
  43. 43. Your project in 5 steps Step 1: project setup
  44. 44. step 2: create & publish create concepts & content get help through workshops create scenes using different game and interactive tour formats publish scenes to everyone and/or create events Your project in 4 steps Step 2: create & publish
  45. 45. Your project in 4 steps Step 2: create & publish
  46. 46. step 3: play download 7scenes mobile client get/distribute 7scenes account play scenes around you and/or events navigate locations and interact with content & players Your project in 4 steps Step 3: play
  47. 47. step 3: play download 7scenes mobile client get/distribute 7scenes account play scenes around you and/or events navigate locations and interact with content & players Your project in 4 steps Step 3: play
  48. 48. step 4: share each scene has its own page user traces, interaction and media are archived for playback optional live broadcast all projects & their scenes visible at 7scenes.com Your project in 4 steps Step 4: share
  49. 49. Your project in 4 steps Step 4: share
  50. 50. Thanks! Questions? ronald@7scenes.com ronald@waag.org

×