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Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
Socializing Solutions Marketing: What's Working and What's Next
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Socializing Solutions Marketing: What's Working and What's Next

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Overview ppt on using social media for marketing high value business solutions, with examples from Emerson, Cisco, HubSpot, Cambridge Healthtech Associates, and Intel -- presented to Hult …

Overview ppt on using social media for marketing high value business solutions, with examples from Emerson, Cisco, HubSpot, Cambridge Healthtech Associates, and Intel -- presented to Hult International Business School course on solutions marketing, May 28, 2010

Published in: Business, News & Politics
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  • 1. Socializing Solutions Marketing: What’s Working and What’s Next Presented to: Hult International School of Business Solutions Marketing Course May 28, 2010 Rob Leavitt, Principal Solutions Insights
  • 2. Social media represents a big challenge for solutions (and all) marketing © 2010 Solutions Insights. All Rights Reserved. 2
  • 3. Social Media Marketing, circa 2010: Paul Dunay meets himself on Facebook © 2010 Solutions Insights. All Rights Reserved. 3
  • 4. Introductions © 2010 Solutions Insights. All Rights Reserved. 4
  • 5. What should we talk about today? ●  Trends ●  Challenges and Opportunities ●  Examples! ●  Strategy and Organization ●  Metrics ●  Getting Started ●  What else? © 2010 Solutions Insights. All Rights Reserved. 5
  • 6. The debate over social media is over; the question now is HOW Buzz Consultants Budgets 2007 2008 2009 2010 *Chart for illustrative purposes only © 2010 Solutions Insights. All Rights Reserved. 6
  • 7. But many B2B marketers are still just starting to explore Source: B2B Marketing Goes Social: A White Horse Survey Report © May 2009 © 2010 Solutions Insights. All Rights Reserved. 7
  • 8. Amid the crush of tools and channels, what to actually do is far from clear © 2010 Solutions Insights. All Rights Reserved. 8
  • 9. The opportunity for solutions marketers seems huge Identifying New Opportunities Enabling Developing the Solutions Selling Right Solutions Connecting with Customers © 2010 Solutions Insights. All Rights Reserved. 9
  • 10. The challenges are just as big © 2010 Solutions Insights. All Rights Reserved. 10
  • 11. What’s Working Now © 2010 Solutions Insights. All Rights Reserved. 11
  • 12. Building awareness and connections: Blogs @ Emerson Process Management © 2010 Solutions Insights. All Rights Reserved. 12
  • 13. Driving leads and sales: HubSpot’s pervasive presence © 2010 Solutions Insights. All Rights Reserved. 13
  • 14. Generating new ideas: Cisco’s I-Prize © 2010 Solutions Insights. All Rights Reserved. 14
  • 15. Building customer community: CHA’s Drug Safety Executive Council © 2010 Solutions Insights. All Rights Reserved. 15
  • 16. Mobilizing employees: Intel’s social media training © 2010 Solutions Insights. All Rights Reserved. 16
  • 17. Moving Forward © 2010 Solutions Insights. All Rights Reserved. 17
  • 18. Strategy and organization matter most •  Where are your customers, partners, Stakeholders and influencers now? •  What are the priorities for solutions Priorities marketing? •  Who will do the work; what skills are Resources required? •  Who is accountable, with what Governance objectives? Culture •  How ready is the organization? © 2010 Solutions Insights. All Rights Reserved. 18
  • 19. Next Steps ●  Audit existing activities ●  Bring together champions (COP) ●  Recruit/ensure executive sponsorship and governance ●  Invest in listening and internal engagement ●  Pick your spots ●  Build a content engine ●  Always deliver value! © 2010 Solutions Insights. All Rights Reserved. 19
  • 20. Questions © 2010 Solutions Insights. All Rights Reserved. 20
  • 21. Thank you! Rob Leavitt Principal Solutions Insights rleavitt@solutionsinsights.com www.solutionsinsights.com www.reputationtorevenue.com www.twitter.com/robleavitt www.linkedin.com/in/rleavitt © 2010 Solutions Insights. All Rights Reserved. 21

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