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    Twitter Twitter Presentation Transcript

    • Twitter By Alex Robertson, Nick Zuzelo, and Rachel Leaderach
    • Who has a Twitter?
      • How often do you use it?
    • About Twitter
        • Result of a 1 day brainstorm
        • Odeo employees, led by Jack Dorsey
        •   Felt they needed to 'reinvent' the company due to competition from Apple
        • Microblogging
    •  
    • How do you use Twitter?
      • http://www.youtube.com/watch?v=ddO9idmax0o
    • Social Impact of Twitter
        • Allows people to get a glimpse of lives they would typically not know about
        • Businesses can advertise through Twitter
        •   Allows public to interact with businesses
        •   Iran and Moldova used Twitter to show social and political protest
    •              Impact on Businesses
        • Facilitates communication within companies
      •  
        •   Provides a new outlet for advertising and market research
      •  
        •   Revamped the social media market, forcing Facebook and Google into action
      •  
      •  
    • How to make a Twitter... http://twitter.com/
    • Pros and Cons of Twitter
      • Pros
      • - stay updated
      • - easy mass communication
      • - allows people to become closer to celebrities
      • - entertaining
      • - gives a sense of connection with others
      • Cons
      • - not easy to use, because you get re-directed
      • - confusing
      • -  easy to offend people
      • - can cause misunderstandings
      • - information overload 
    • How will Twitter impact your life?
      • .
    • Works Cited
      • &quot;How Companies Use Twitter to Bolster Their Brands - BusinessWeek.&quot; Businessweek - Business News, Stock Market & Financial Advice . Web. 14 Sept. 2011. <http://www.businessweek.com/technology/content/sep2008/tc2008095_320491_page_2.htm>.
      •  
      • &quot;How Social Media Users Engage with Marketers on Twitter.&quot;  E-Marketer . N.p., 02 sept. 2011. Web. 10 Sep 2011.
      •  
      • Johnson, Steve. &quot;How Twitter Will Change the Way We Live.&quot;  Time Magazine Business (2009): n. pag. Web. 09 Sep 2011. <• http://www.time.com/time/magazine/article/0,9171,1902818,00.html>.
      • Sagolla, Dom. &quot;140 Characters » How Twitter Was Born.&quot;  140 Characters . Jan.    2009. Web. 5 Sept. 2011.     <http://www.140characters.com/2009/01/30/how-twitter-was-born/>.
      •   &quot;Twitter.&quot;  New York Times . Business Day, 2011. Web. 10 Sept. 2011.
      • &quot;Twitter.&quot;  New York Times  (2011): n. pag. Web. 08 Sep 2011.                       <http://topics.nytimes.com/top/news/business/companies/twitter/index.html>.