Mythsonlinefundraising 100615133720-phpapp01[1]
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    Mythsonlinefundraising 100615133720-phpapp01[1] Mythsonlinefundraising 100615133720-phpapp01[1] Presentation Transcript

    • Debunking Online Fundraising Myths Richard Dietz , Nonprofit R+D, KELL Partners #onlinefundraising
    • Myth #1
      • Our Website Only Has
      • a Small Impact on
      • Overall Donations
    • Myth #1 - Website Impact
      • Donors are using your site
        • Over 40% of donors visit an orgs website before giving
        • Over 65% of current donors visit your site
        • Why not make it easier to give?
      • More and more donors are looking to transact online
        • Online Shopping, Airlines, iTunes
      • Online versus Offline
        • What the “stats” tell us
        • “ Fair Test”?
    • Myth #2
      • All You Really Need
      • is a Donate Button
      • (Above the fold, big, red, etc.)
    • Myth #2 - Donate Button
      • Donate button is not enough anymore
      • Need to think in terms of “Fundraising Campaigns”
        • Specific Goal
        • Clear call to action
        • Create urgency, Timeline
        • Contextual Giving
      • Peer to Peer Fundraising
      • Online tools can help with this:
        • Peer to Peer, Contextual Giving, tracking donor actions, built in social media
    • Myth #3
      • One Generic Donation
      • Form is Sufficient
    • Myth #3 - One Donation Form
      • One size does not fit all
        • Fundraising campaigns / Contextual Giving
        • Better able to hit the emotional trigger
      • Find donors where they are
        • They are not coming to your site everyday
        • Engage them where they are - blogs, social media
        • Airlines do this well - Orbitz.com, Expedia.com
      • Online Tools again make this easier
        • Multiple forms on your site
        • Forms on other sites - supporters, partners, etc.
    • Myth #4
      • The Technology Needed
      • for Online Fundraising
      • is Too Expensive and
      • Too Hard to Use
    • Myth #4 - Expensive / Difficult
      • Traditionally this is pretty accurate
        • However, new technologies are emerging
        • Low barrier to entry, easy to experiment, easier to use
      • The new technologies are learning from the mistakes of the past
    • Myth #5
      • You Can’t Do
      • Anything Online That
      • You Can’t Do Offline
    • Myth #5 - Online Advantages
      • Should have much higher ROI
        • Cheaper to launch and test new initiatives
        • No postage, envelope stuffing, bank depo
      • Use of Video
      • Social Media / Forward to a Friend
      • Embed the form in multiple locations
        • Constituent blogs, partner sites, etc.
    • Myth #6
      • The Only Real Way to Measure Fundraising Success is the Amount of Money Raised
    • Myth #6 - Measure Success
      • Think of the business world
        • “ Sales funnel” = “Donor funnel”
        • Online donor >> Major Donor
      • “ Raising Friends” is another measure
        • Peer to Peer fundraising
        • Friend of a friend could be major donor
      • Engagement is yet another measure
        • 7 touches before giving
        • More on this in the next webinar……….
    • Conclusion
      • Experiment / Try new things
      • Only YOU can figure out what works for YOUR organization
      • Check out the new online tools like Sage Fundraising Online
      • Register for the next webcast in the series
      • http://bit.ly/apHuSp
      • Contact Richard Dietz: [email_address] 512-850-6501
      • Contact Sage:
      • www.sagenonprofit.com
      • 800-811-0961
      Question and Answer