Lessons from The Brant Cave (Preview Edition)


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Lessons from The Brant Cave, by Robert Lavigne, Your Social Business Mentor.

Volume Two in The Brant Cave series features insights from SocialBusinessMentor.com

Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

Are you struggling to formulate your Social Media Strategy?

Do you wish to understand how to become a Social Business?

Would a personal one-on-one mentoring session Help You Succeed?

Robert Lavigne, Your Social Business Mentor, is available for online mentoring sessions on the following topics using Skype, Google Hangout and even your Phone.

In person Life@42 Workshops, featuring Robert Lavigne, can also be scheduled for any group size and topics.

Contact Robert Lavigne, @RLavigne42.com

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Lessons from The Brant Cave (Preview Edition)

  1. 1. Lessons fromThe Brant Cave Preview Edition by Robert Lavigne,Your Social Business Mentor
  2. 2. Volume Twoin The Brant Cave Series
  3. 3. Dedicated to Karen, Julie and Ron
  4. 4. Table of ContentsIntroduction Chapter TwoRobert Lavigne, Your Social Are You a Social Hypocrite? AreBusiness Mentor Your Back Office Behaviours in line with Your Front Office Expectations?Chapter One"Your request is denied" ~ theKitchen Staff. How to shift to a Chapter Three"Cafe and Culture" Innovation and What is a Pain Point? What is aCollaboration Hub. Pivot Point? #StayTuned
  5. 5. Are you struggling toformulate your Social Media Strategy?
  6. 6. Do you wish to understand how tobecome a Social Business?
  7. 7. Would a personal one-on- one mentoring session Help You Succeed?
  8. 8. Contact @RLavigne42.comRobert Lavigne, Your SocialBusiness Mentor, is availablefor online mentoring sessionsusing Skype, GoogleHangout, and even yourPhone.In person, Life@42Workshops  featuring RobertLavigne, can also bescheduled for any group sizeand topics.
  9. 9. Chapter One "Your request is denied" ~ the Kitchen Staff.How to shift to a "Cafe and Culture" Innovation and Collaboration Hub.
  10. 10. Chapter OneWe have an order for 10 Marketing Plans, 15 ITProjects, 5 Video Productions, 20 HR and PolicyChanges. Here is Five Million Dollars. Go! Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  11. 11. Chapter OneNow, for some this may look like a greatopportunity. For the kitchen staff, who are notaware of what is being ordered tonight, they arenow in a state of chaos. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  12. 12. Chapter OneMost "Mission, Values and Goals" statements turninto just that. A long list of un-filtered, un-vetted,and un-planned request for services. Some moneyis there and they want to be fed their un-budgetedwish list. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  13. 13. Chapter OneDo you promise them everything on the list for theunjustified and unsolicited allocation of funds? Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  14. 14. Chapter OneOr do you start a community dialogue around acampfire, where everyone partakes in a bountifulharvest, shared stories, and a view of the future,the present, and the past. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  15. 15. Chapter OneOnly a "Cafe and Culture" Innovation andCollaboration Hub is capable of filtering, vetting,planning and budgeting those Mission, Values andGoals for success. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  16. 16. Chapter Two Are You a Social Hypocrite?Are Your Back Office Behaviours in line with Your Front Office Expectations?
  17. 17. Chapter TwoI woke up this morning with a headache. Now inall likelihood that headache is the direct result ofthe 2007 Côtes du Rhône I drank last night. Thefact that this particular mix of Grenache, Syrahand Mourvèdre was called Domaine DeDieumercy could be a tell tale sign. However, it ismore likely that this migraine is related to theconversation that led me to open the bottle in thefirst place. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  18. 18. Chapter TwoI was having a conversation with a friend of minelast night about what it means to be a SocialBusiness. He had been applying for numerouspositions with companies that claimed to be SocialBusinesses, or had strong Social Media Strategiesdefining their brand. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  19. 19. Chapter TwoIn all cases, the Human Resources departmentfailed to acknowledge his application, let aloneschedule an appointment to discuss theopportunities presented to them. You read thatright, this was an opportunity presented to them,not some traditional pray and spray approach tothe hiring process. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  20. 20. Chapter TwoYou are probably reading this and saying "it isstandard policy and procedure that only thosecandidates selected for interviews will becontacted." While this legal and time savingverbiage is standard fair in traditional recruitmentprocess, it falls short of the very fundamentals ofwhat it means to be a Social Business. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  21. 21. Chapter TwoIf your back office is unable or incapable ofproviding the basic courtesy of a thank you andacknowledgment of intent, the odds are that yourfront office is suffering the same poor customerservice. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  22. 22. Chapter TwoIn the Social Era, where many of us have becomeProsumers (Producers and Consumers), a simplejob application has become a conversation starterwith either an existing customer or a potentialcustomer. The very fact that someone is applyingto your organization, is an indication that theyhighly value your organization to start with. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  23. 23. Chapter TwoIf they already value your organization, there is astrong chance that they are an existing customer.This is especially true if your business is of a retailnature, and in this day and age, we have allbecome retail businesses. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  24. 24. Chapter TwoOur success as a business is entirely based onpeople buying our services or products throughpositive word of mouth. This Farmers Marketmodel has been true for as long as the concept ofcommerce has existed. Whether this commerce isrun in the front office or in the back office is wherethe power of Social Business come into play. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  25. 25. Chapter TwoHow a potential customer views their relationshipwith your business is now a mix of all elements ofyour business. Your back office is no longersheltered by walls and policies, your front officeeven less so. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  26. 26. Chapter TwoThe names of the businesses in question are notimportant. What is important is that each andeveryone of them failed to be a Social Businesswhen this opportunity was presented to them. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  27. 27. Chapter TwoEach and everyone of them failed to engage withan existing or potential customer to convert theminto a Brand Advocate. Each and everyone ofthem failed to understand that in the Social Era,this experience is now amplified and my view ofthose organizations is now as tarnished as the onewho experienced it first hand. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  28. 28. Chapter TwoThe red wine I enjoyed last night easily ranked asa four out of five. It had been aged for over fiveyears and resulted in a smooth finish that left apositive impression on my palette. The businessesI am referring to easily ranked as a one out of five.They had been aged for over fifty years andresulted in a harsh experience that left a negativeimpression on my palette. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  29. 29. Chapter TwoHow your business is reviewed is a mix ofnumerous elements that if poorly tended to willconvert your wine into vinegar. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  30. 30. Chapter ThreeWhat is a Pain Point?What is a Pivot Point?
  31. 31. Chapter ThreeLife is interesting. It provides for ample life lessons.They present themselves as opportunities,challenges, road blocks, and failures. Thesemoments of temporal chaos are either Pain Pointsor Pivot Points. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  32. 32. Chapter ThreeProviding solutions to Pain Points, and mentoringtowards Pivot Points, is the foundation of a SocialBusiness Model. The valuation of the end results,and the eng agement it invokes, is thecommercialization of a Social Business Economy. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  33. 33. Chapter ThreeA Paint Point requires a collaborative solution.Pain Points are characterized as short term. PainPoints tend to be localized. Pain Points aredestructive by nature. Consulting sessions are bestsuited to define and resolve Pain Points. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  34. 34. Chapter ThreeFor every Pain Point you encounter, you willencounter the occasional Pivot Point. Your abilityto recognize one from the other is yourcompetitive advantage. A Pivot Point requires adecisive decision to alter your current trajectory. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  35. 35. Chapter ThreeA Pivot Point requires an innovative solution.Pivot Points are characterized as long term. PivotPoints tend to be generalized. Pivot Points aredisruptive by nature. Mentoring sessions are bestsuited to conceptualize and iterate Pivot Point. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  36. 36. Chapter ThreeYour commitment will dictate the decisions youmust make. Your alignment will guide the actionsyou will take. The fundamental difference,between a Pain Point and a Pivot Point, is howthey relate. Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  37. 37. Chapter ThreeThe next time life provides you with a interestinglesson, ask yourself, "Is this a Pain Point or a Pivot Point?" Robert Lavigne (@RLavigne42.com), Your SocialBusinessMentor.com
  38. 38. #StayTuned
  39. 39. Social Business Mentor SocialBusinessMentor.com facebook.com/SocialBusinessMentor