MEDIA KIT
Seattle / Tacoma
Spanish Radio Leaders
Rebecca Lambert – 253-905-6552

KDDS The only Spanish FM in the Market!
La Gran D KDDS 99.3 FM has the distinction of being a unique media partner
for your business for the following reasons:
• POWER – a full Class C FM with 41,000 watts of effective radiated
power, serving the greater Seattle market including the communities
of Olympia, Tacoma, Auburn, Federal Way, Renton, Auburn and
Bellevue, Washington.
• CONSISTANCY – 99.3 FM is branded as “La Gran D Seattle.” This
format addresses the musical taste of the first and second-generation
individuals of Mexican origin in the United States.
This market segment has high growth and a strong desire for the
sound and feel of \"back-home\". This segment is the perfect
demographic group to create long lasting product awareness and
brand loyalty. This format offers a blend of the most popular music
that has an \"ideal\" amount of Rancheras, Norteñas, Banda, Grupos,
plus a dash of Tejano and Cumbia. This format addresses the highly
sought after audience of males and females ages 18 to 49.
La Gran D reaches listeners of all ages and
ethnicity. It is the powerhouse of all the
Spanish stations in the Seattle/Tacoma DMA!
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Coverage Map
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Key Points
• We are the Northwest regions largest and most powerful Spanish language Radio
Group, with the only FM Spanish station in the market, and the largest AM broadcast
area.
•Hispanic population figures for 2008 355,403 and expected to reach 8.29% or 402,893
by 2014.
•13.27% of Seattle/Tacoma Hispanics are under the age of 10, while 12.15% are age
25 to 34.
• Serving the 14th largest market and 27th largest Hispanic population market in the
United States. Up from #33 in 2005.
• Our Audience represents the second largest average Hispanic household income in
the Northwest.
• 7.58% of the population of Seattle/Tacoma DMA are Hispanic.
• More than 80% of Hispanic adults in our market continue to rely on Spanish radio for
daily information and entertainment.
• The Hispanic population has grown by nearly 90% from 2000 to 2008!
Sources: Hispanic Market weekly Published 1/26/2009. Geoscape DataStream: 2008 series
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Web Site exposure
• Let www.radiolagrande.com/seattle
be your link to the Hispanic
consumer!
– Community Calendar!
– Concert links and entertainment.
– Photos from around the sound!
– Chat en espanol!
– Links to advertisers
– Video uploads
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Text message capabilities!
• One week of interactions on our system, is
your message getting this kind of
response?
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Major Concert Events
• Bustos Media creates a loyal listenership
and rewards them with three annual free
concert tours.
• These events are proven to generate
awareness both of the La Gran D and Ke
Buena brands, but also the Brands of our
sponsors.
Ask your representative for more information
on becoming a sponsor at Bustos Media
Events in 2009!
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Cinco De Mayo!
Cinco de Mayo is
an annual event
drawing 26,000+
Latinos to the City
of Kent
Washington.
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Station Anniversary July 5th 2009
Puyallup Fair Grounds
QWEST field
Parking Lot
2006
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Fiestas Patrias at the Fair!
Fiestas
Patrias
And the
Puyallup
Fair!
This 60,000+
attendance
event is a
proven
Branding
and
Revenue
generator!
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Los Hijos de Jaime Mendez
la Mañana! La Voz de Washington
weekdays 3p-4p
Mornings on Ke
Buena
By: Rebecca Lambert
SR. Account Exec
Bustos Media Seattle
Lily Reyes! 253-905-6552
The Zuper Mario
Mid-day on Ke
Show!
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Buena! Evenings 4p-6p on
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com
Ke Buena

Jaime Mendez- la Voz de Washington
• KTBK is proud to introduce Jaime Mendez as La Voz de Washington, the nightly
newscaster from Univision to a mid-day show that is focused on community issues of
health, law, and other topics that are of special concern to our listeners. Show time
from 3PM-4PM.
• Jaime has a unique and loyal group of listeners who are eager for information on the
community around them. This show contains segments that are important to Spanish
speaking immigrants and generational listeners alike. Including, news, legal issues,
financial issues, employment and education, government and anything that is of
importance to the community.
• Join La Voz de Washington to talk about a single issue, or join in once a week to talk
directly with the community about what you do, and help to educate and inform, while
building brand consciousness with your listener.
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Zuper Mario Rodriguez
• Mario Rodriguez (Super Mario!), has been well known and loved in
Seattle for over 12 years. This show airing from 4 to 8pm is full of
entertainment, music and segments such as the “classificados”
(Classifieds), where listeners can call in and connect items they
have for sale with potential buyers.
• Zuper Mario (yes, named after the video game) is well known in the
community as the funny guy, he is great on location and a real
entertainer in front of a crowd which makes him an excellent choice
from everything to MC’ing events, to live remotes on location. His
P1’s are sure to turn out to bring him everything from food to
clothing, to a kiss.
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Station Technical Information
•POWER – KBTK 1210
AM is the only Spanish
language AM radio
station in Seattle with
27,570 Watts of daytime
power; 10,000 watts
evening. Covering
Seattle, Tacoma,
Bellevue, SeaTac,
Redmond, Kent,
Federal Way, Everett,
Lakewood, Lynnwood,
Mount Vernon, Auburn,
Renton and many other
communities in and
around the
Seattle/Tacoma DMA.
KTBK – 12 1 0 A M
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Live Announcements.
• Live interviews on the Zuper Mario Show (M-F) or
La Voz de Washington (M-S). $250 (includes $50
talent fee paid direct). Interviews are 15 minutes in
length and live phone calls can be taken on air.
• Live :60 second commercials: $65
• Product endorsements (must be approved by talent
and talent fees of $30 apply): $95 (includes fee).
• :15 second sponsorships of programming: $20 per
:15 second open or close.
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Remotes
On site remote with Zuper Mario:
• Include 30-:30 second promotions to run one week prior
to the event.
• 3 hour on-site live remote with minimum of 6- :60 second
announcements Break-ins to programming.
Cost for remotes:
3 hours: $1,500 plus $200 talent fee (paid direct to Mario
Rodriguez).
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Live Broadcasting.
Live broadcast with Zuper Mario:
• Include 50-:30 second promotions to run two weeks prior to the event.
• 2 hour on-site live programming with minimum of 12- :30 second
announcements.
Cost for live on-site broadcast:
2 hours: $3,000 plus $200 talent fee (paid direct to
Mario Rodriguez.
Broadcast must run in the evening between 4pm and 8pm
Programming on Weekends is $500 extra.
Live from nightclub events are also available, check with your representative.
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

This Is The Crowd We Hang With!
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

Seattle Sounders FC
Sponsorships.
• With only 2 losses in the Season and sold out games,
this is the Sounders inaugural year and they are certainly
setting the pace for the future to come.
• Include:
– In game commercials
– Live:15 second mentions during play by play. Including red
cards, falls and other diversions.
– 2 tickets to each game for company use.
– Booth at the Futbol Fiesta pre-game in QWEST field parking lot.
Talk to your representative about sports marketing, and Sounders
packages.
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com

The Total Hispanic Media Company.
There is a relationship between Latino people
and their radio station that takes them back home.
When you support your Spanish radio station, you have
gained entrance into the Hispanic community.
We don’t want to help you advertise to the Hispanic
Market… We want to help you capture it.
Through use of effective campaigns, We can get
your brand into the ears, eyes, and mind, of the Hispanic
consumer, making every media you use much more effective.
Talk to your Bustos Representative today about what your
goals are, and we will create an effective campaign to meet
your needs!
1400 W. Main Street Auburn, WA 98001 P: (283)905-6552 F: (253) 735-7424
Web: www.bustosmedia.com E-mail: rlambert@bustosmedia.com