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2010 media kit combined 4 29 10
 

2010 media kit combined 4 29 10

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Bustos Media is not your connection to the Northwest Hispanic community. We ARE the Northwest Hispanic community. Through Radio, Events, Web and more, we can get your brand into the ears, eyes and ...

Bustos Media is not your connection to the Northwest Hispanic community. We ARE the Northwest Hispanic community. Through Radio, Events, Web and more, we can get your brand into the ears, eyes and mind of the fastest growing demographic in the Northwest. Seattle's growth is now on par with Arizona for Hispanic growth. Are you missing the boat?

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    2010 media kit combined 4 29 10 2010 media kit combined 4 29 10 Presentation Transcript

    • Who is your Hispanic Customer? Likes to use cash, but has access to credit if necessary. Young, Loyal, and Trendy. May be more recession proof due to more disposable income and less debt. Hispanic population and buying power in the U.S continues to grow despite the economic downturn and immigration struggles. •Hispanic population figures for 2010 are estimated at 685,207 or 10.1% for Washington State with almost 400,000 residing in Western Washington counties. The Seattle Tacoma DMA population is estimated at 8.1% •Washington State is the 14th largest market and 20th largest Hispanic population market in the United States.. • The Seattle Tacoma Hispanic population is: on pace with Phoenix Arizona, and expected to grow 344% by 2015! •More than 80% of Hispanic adults in our market continue to rely on Spanish radio for daily information and entertainment. Sources:Hispanic Market weekly Published 1/26/2009. Geoscape DataStream: 2009 series. 2008 county race estimate and projections. Produced by Wa. State office of Financial Management Forecasting. 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • KDDS The only Spanish FM in the Market! La Gran D KDDS 99.3 FM has the distinction of being a unique media partner for your business for the following reasons: • POWER – a full Class C FM with 41,000 watts of effective radiated power, serving the greater Seattle market including the communities of Olympia, Tacoma, Auburn, Federal Way, Renton, Auburn and Bellevue, Washington. • CONSISTANCY – 99.3 FM is branded as “La Gran D Seattle.” This format addresses the musical taste of the first and second-generation individuals of Mexican origin in the United States. This market segment has high growth and a strong desire for the sound and feel of "back-home". This segment is the perfect demographic group to create long lasting product awareness and brand loyalty. This format offers a blend of the most popular music that has an "ideal" amount of Rancheras, Norteñas, Banda, Grupos, plus a dash of Tejano and Cumbia. This format addresses the highly sought after audience of males and females ages 18 to 49. 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • NEW Live and LOCAL on KDDS New local programming with DJ, Prieta Linda, who has been a National, well known talent! She is well respected and loved by her fans, Paty will lend her voice to endorse your business to Local La Gran D listeners. 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Use our strong connection to the Hispanic community, and then connect that community together. That is…TuVoz • Let www.tuvozenseattle.com the new Hispanic social media site for Seattle Latinos be your link to the Hispanic consumer! – Community Calendar! – Concert links and entertainment. – Photos from around the sound! – Chat en español! – Links to advertisers. – Video uploads, commercials, viral video, and webcasts. Take our unique connection to the community, and Make it your unique connection to the community. 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Text message capabilities! • One week of interactions on our system, is your message getting this kind of response? ( 1,426 responses in 14 days). 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Major Concert Events • Bustos Media creates a loyal listenership and rewards them with three annual free concert tours. • These events are proven to generate awareness both of the La Gran D and Homero brands, but also the Brands of our sponsors. Ask your representative for more information on becoming a sponsor at Bustos Media Events in 2010! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Cinco De Mayo! May 9th, 2010 Cinco de Mayo was held at Magnuson Park in Seattle, WA. Approximated attendance was 12,000 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Veranazo July 2010 Cheney Stadium in Tacoma Over 5,000 attendance at this first year event! We look forward to ’10! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Fiestas Patrias at the Fair! SEPTEMBER 19TH, 2010 CELEBRATE THE 200TH ANNIVERSARY OF MEXICO’S INDEPENDENCE! Bustos Media of Seattle LLC And the Puyallup Fair! The largest Hispanic event in the Northwest, record setting attendance in 2009. 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Let me introduce you to: Homero is new! Homero is Fresh! Old Favorites Mexican Latin American Everyone Loves Homero! All Hits, all the time, And new Hits! hand picked by the greatest Spanish DJ of all time! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • This Is The Crowd We Hang With! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Why Soccer? Perhaps the most significant development for soccer has been the impact of population trends and the growing Hispanic community. The Hispanic population in the US is estimated to reach 48 million in 2010, with 80% coming from Countries where soccer is Moms indelibly ingrained in the culture. Soccer is Youth the sport of choice for the Hispanic And Dads community, and represents An important passion point to connect with This valuable consumer. Fans The attractiveness of soccer’s Demographic Soccer! profiles and supporting growth trends, has led many marketers to look at The Affinity marketing opportunities with the sport. This brings into discussion one additional piece of Male Female marketing research – players players consumer loyalty. For years, the soccer industry has proudly stated that soccer fans’ sponsor loyalty index is second only to NASCAR.. And as of 2007 may have exceeded it. Brand Marketing 2008 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Seattle Sounders FC Sponsorships. Our inaugural year was red hot as the Seattle Sounders FC made the finals and playoffs! More Soccer tickets were sold, more games sold out, than for the Seattle Sea Hawks and the Mariners! • Include: – 2- In game commercials – Live:15 second mentions during play by play. Including red cards, falls and other diversions. – Season tickets to for company use, or for promotion. – Booth at the Futbol Fiesta pre-game in QWEST field parking lot. – Sounders FC suites for home games. Talk to your representative about sports marketing, and Sounders packages. Get prepared for the 2010 Sounder’s season! Reserve your sponsorship now and save! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • FIFA World Cup Soccer Homero es la voz de FIFA! • Your opportunities don’t end with the Sounders, KTBK will offer to Seattle listeners all 64 of the International World Cup Soccer games from South Africa which will run between June 11 and July 11, 2010! • Talk to your representative for a schedule and further opportunities! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • Futbol de Primera Show! 7pm to 8pm M-F on KTBK Hosted by Andres Cantor one of the most influential and respected figures in Futbol Journalism. This show will be covering the Mexican National team in it’s pre- world cup games and on through the World Cup action. Sponsor the Futbol de Primera show and automatically receive sponsorship of Mexican National pre-world cup games! Mexican National games start 2/24, 3/3,3/17,3/24,5/7,5/10,5/13 in the US. 3/17and 5/16 in Mexico, and 5/23, 5/27, and 5/30 in Germany. For a total of 12 Pre games before heading to South Africa for the World Cup. Package includes: 3-:60 second announcements in the Futbol de Primera Daily Show starting January 11th running until 12/31/2010. 3 :60 second announcements during the Mexican National Pre- World Cup Games. Package the Futbol De Primera Show with World cup for an annual Soccer campaign. Check with your account representative for pricing. 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com
    • The Total Hispanic Media Company. Radio connects communities. Radio also provides a sense of community identity. Spanish-language stations deliver a unique service to these communities. From helping immigrants adapt to their new home, to championing civil rights causes, We are the connective tissue of the community. We don’t want to help you advertise to the Hispanic Market… We want to help you capture it. Through use of effective radio, web, text, event, and brand campaigns, We will get your business into the ears, eyes, and mind, of the Hispanic consumer, making Bustos Media of Seattle the ONLY media you need to use to reach the Hispanic community! Talk to your Bustos Representative today about what your goals are, and we will create an effective campaign to meet your goals! 1400 W. Main Street Auburn, WA 98001 P:(253)905-6552 F:(253)735-7424 Web: www.bustosmedia.com