Club Websites D6440 seminar 2011

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Tips & Tricks for Effective Rotary Club Websites

Tips & Tricks for Effective Rotary Club Websites

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  • 1.  Tips & Tricks for creating and maintaining an effective club website Integration of your website and social media How to get club news published by local media Prepared by Rich Lalley, Rotary Club of Winnetka-Northfield, District 6440 Club Service Advisor
  • 2. The Most Visible Representation of Your Club to the World.What Does Your Site Say About YourClub?  Vibrant or Dull  Up to Date or Outdate  Interesting People or Faceless  Inviting or For Insiders Only
  • 3. Multiple Audiences Club Members Other Rotarians Prospective Members Speakers Community Groups & Partners
  • 4. Content for all Audiences What’s Rotary? What’s your club about?  Easy to contact Where & when do you meet?  Interactive Map Upcoming Programs Recent and Current Projects Upcoming Events
  • 5. Make Your Site Easy to Find A logical url (web address)  e.g. wnrotary.org; wilmetteharborrotary.org  Register with GoDaddy.com or other domain registration service  Use “Domain Masking” option to always display your domain vs. the Clubrunner address Links to your site on partner sites; links to partner sites on your site.  Helps Google, Bing and Yahoo find you!
  • 6. A Professional Look;Easy to Read & Navigate Design Transition to Clubrunner v2.0  Easy to upload Custom Banner Artwork  Make sure you have club name in Banner!  Choose from Multiple Templates  Easy to create Menu Links for easy navigation  Move beyond the default menu links  Use to make key pages easy to find
  • 7. A Professional Look;Easy to Read & Navigate Design Transition to Clubrunner v2.0  Many “widgets” available, making key content easy to add • Basic Club information • Events • Speakers • Club Officers (data pulled from database) • RI Links & RSS feed • Sponsorship banners • Facebook “Like Button”
  • 8. A Professional Look;Easy to Read & Navigate Design Consistent use of a limited number of type fonts, sizes and styles enhances professional look Incorporate Photos and Video  Great RI video and Photos available from Rotary.org, YouTube and Vimeo.  Photos can be any size- not limited to old systems thumbnails.  Embed slide shows from Flickr or Picasa
  • 9. Keep Content Up to Date Involve multiple club members.  Program Chair does Speakers  Event Chairs post Events  Bulletin Editor posts story on last meeting Periodicallyreview home page to see what content is out of date; remove or archive it. Question the relevance of all content  Calendar widget- does it really add any value not provided by menu link to calendar?  Do you need two places to Login (menu bar and in column?
  • 10. Keep Content Up to Date Don’tforget to check for relevant content from RI and District. Remember Multiple Audiences.
  • 11. Take Advantage of all the Features of Clubrunner WebsiteContent Event Management  Publicity/ email invites, track RSVPs, Committee Management Weekly Duty Roster Weekly Bulletins  Customized for each member
  • 12. Take Advantage of all the Features of Clubrunner Member Database and Email System  Email members update requests  Custom lists (e.g. Board, Committees)  Integrated with District & RI (need to activate) Attendance Tracking and Reporting Billing Sponsorships  Easily more than cover the annual cost of Clubrunner Clubrunner Online Help and Webinars
  • 13. Add Custom Content to Your Site Links to Social Networking sites (Club, District, RI) and District eYellowPages Custom Polls via Zoomerang  Create a poll at Zoomerang, copy html code and paste into Custom Content html box on Website Designer Banners linking to content  Donate now  Link to stories
  • 14. Add Custom Content to Your Site RSS Feed widgets via WidgetBox.com  Displays feeds from Twitter, Facebook, Blogs, any RSS source Integrate a Payment System  Dues & Meals  Donations  Fundraisers  PayPal easy to set up and integrate, no monthly fee, reasonable transaction rates
  • 15. Final Website Thoughts Visiblelink for visitor sign up for Club Bulletin  Sign up speakers and guests Track your traffic with StatCounter.  Get free code and copy into custom content on home page • Use white font color to make invisible Always check your links to make sure they work. Links to outside pages should open a new browser window.
  • 16. Final Website Thoughts Review your site in multiple browsers, not all display things the same way.  IE, Firefox, Safari, Chrome Make sure you have rights to publish what you publish Use “Add This” to quickly post website content to Facebook Page, Twitter, LinkedIn
  • 17. Final Website Thoughts Involve more than one member. It’s always a work in progress; your site is never done. Look at other sites for ideas to put in your site Remember, your website tells the world what your club is all about. Seek help if you need it. Transition to v2.0 this week
  • 18.  Identify your local publications and reporters  TribLocal, Pioneer Press, Daily Herald, The Patch (on-line only), What’s Happeing, Century Media Papers Create an account on their website  Do for club if allowed, otherwise do for yourself.  Learn how to post stories, events, announcements Follow reporters on Twitter (from your club account). Like the paper/site on Facebook.
  • 19.  PayPal Charityauctionstoday.com Flickr or Picasa (slide shows) WidgetBox (for content feed widgets) Zoomerang (for poll widgets) SlideShare (to embed presentations) YouTube and Vimeo for videos RI Graphic Standards Guide Rotary.org for content and banners and photos Google Images for photos Developers.facebook.com Word or PowerPoint to format photos
  • 20. Banner 960 PixelsSide Column Center Column Side Column185 pixels max 450 pixels max 185 pixels max
  • 21. For Help, Contact Rich Lalley Rotary Club of Winnetka-Northfield www.wnrotary.org rlalley@yahoo.comwebmaster@rotary6440.org