Tips & Tricks for creating and maintaining an effective club website Integration of your website and social media How to get club news published by local media Prepared by Rich Lalley, Rotary Club of Winnetka-Northfield, District 6440 Club Service Advisor
The Most Visible Representation of Your Club to the World.What Does Your Site Say About YourClub? Vibrant or Dull Up to Date or Outdate Interesting People or Faceless Inviting or For Insiders Only
Multiple Audiences Club Members Other Rotarians Prospective Members Speakers Community Groups & Partners
Content for all Audiences What’s Rotary? What’s your club about? Easy to contact Where & when do you meet? Interactive Map Upcoming Programs Recent and Current Projects Upcoming Events
Make Your Site Easy to Find A logical url (web address) e.g. wnrotary.org; wilmetteharborrotary.org Register with GoDaddy.com or other domain registration service Use “Domain Masking” option to always display your domain vs. the Clubrunner address Links to your site on partner sites; links to partner sites on your site. Helps Google, Bing and Yahoo find you!
A Professional Look;Easy to Read & Navigate Design Transition to Clubrunner v2.0 Easy to upload Custom Banner Artwork Make sure you have club name in Banner! Choose from Multiple Templates Easy to create Menu Links for easy navigation Move beyond the default menu links Use to make key pages easy to find
A Professional Look;Easy to Read & Navigate Design Transition to Clubrunner v2.0 Many “widgets” available, making key content easy to add • Basic Club information • Events • Speakers • Club Officers (data pulled from database) • RI Links & RSS feed • Sponsorship banners • Facebook “Like Button”
A Professional Look;Easy to Read & Navigate Design Consistent use of a limited number of type fonts, sizes and styles enhances professional look Incorporate Photos and Video Great RI video and Photos available from Rotary.org, YouTube and Vimeo. Photos can be any size- not limited to old systems thumbnails. Embed slide shows from Flickr or Picasa
Keep Content Up to Date Involve multiple club members. Program Chair does Speakers Event Chairs post Events Bulletin Editor posts story on last meeting Periodicallyreview home page to see what content is out of date; remove or archive it. Question the relevance of all content Calendar widget- does it really add any value not provided by menu link to calendar? Do you need two places to Login (menu bar and in column?
Keep Content Up to Date Don’tforget to check for relevant content from RI and District. Remember Multiple Audiences.
Take Advantage of all the Features of Clubrunner WebsiteContent Event Management Publicity/ email invites, track RSVPs, Committee Management Weekly Duty Roster Weekly Bulletins Customized for each member
Take Advantage of all the Features of Clubrunner Member Database and Email System Email members update requests Custom lists (e.g. Board, Committees) Integrated with District & RI (need to activate) Attendance Tracking and Reporting Billing Sponsorships Easily more than cover the annual cost of Clubrunner Clubrunner Online Help and Webinars
Add Custom Content to Your Site Links to Social Networking sites (Club, District, RI) and District eYellowPages Custom Polls via Zoomerang Create a poll at Zoomerang, copy html code and paste into Custom Content html box on Website Designer Banners linking to content Donate now Link to stories
Add Custom Content to Your Site RSS Feed widgets via WidgetBox.com Displays feeds from Twitter, Facebook, Blogs, any RSS source Integrate a Payment System Dues & Meals Donations Fundraisers PayPal easy to set up and integrate, no monthly fee, reasonable transaction rates
Final Website Thoughts Visiblelink for visitor sign up for Club Bulletin Sign up speakers and guests Track your traffic with StatCounter. Get free code and copy into custom content on home page • Use white font color to make invisible Always check your links to make sure they work. Links to outside pages should open a new browser window.
Final Website Thoughts Review your site in multiple browsers, not all display things the same way. IE, Firefox, Safari, Chrome Make sure you have rights to publish what you publish Use “Add This” to quickly post website content to Facebook Page, Twitter, LinkedIn
Final Website Thoughts Involve more than one member. It’s always a work in progress; your site is never done. Look at other sites for ideas to put in your site Remember, your website tells the world what your club is all about. Seek help if you need it. Transition to v2.0 this week
Identify your local publications and reporters TribLocal, Pioneer Press, Daily Herald, The Patch (on-line only), What’s Happeing, Century Media Papers Create an account on their website Do for club if allowed, otherwise do for yourself. Learn how to post stories, events, announcements Follow reporters on Twitter (from your club account). Like the paper/site on Facebook.
PayPal Charityauctionstoday.com Flickr or Picasa (slide shows) WidgetBox (for content feed widgets) Zoomerang (for poll widgets) SlideShare (to embed presentations) YouTube and Vimeo for videos RI Graphic Standards Guide Rotary.org for content and banners and photos Google Images for photos Developers.facebook.com Word or PowerPoint to format photos
Banner 960 PixelsSide Column Center Column Side Column185 pixels max 450 pixels max 185 pixels max
For Help, Contact Rich Lalley Rotary Club of Winnetka-Northfield www.wnrotary.org firstname.lastname@example.org@rotary6440.org