Doodle Redesign 2011 - Presentation UXCamp Berlin 2011

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A presentation about Doodle's Redesign 2011. From the UX team's perspective. …

A presentation about Doodle's Redesign 2011. From the UX team's perspective.
How we did it. Insights and learnings.

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Transcript

  • 1. The biggest(non-)Redesignin Doodle‘sHistory
    RetoLämmler, Rahel Vils
  • 2. Agenda
    • Aboutus
    • Howwestarted
    • Howitbecame a Redesign
    • The process
    • Ourlearnigs
    • Discussion
  • 3. I‘m a Mac
    Rahel Vils
    Web & User Interface Designer
    • namics AG
    • MAS HCI (in progress)
  • 4. I‘m a PC
    RetoLämmler
    VP Product Management
    • BS Computer Science
    • MAS HCI (in progress)
  • 5. Start small
  • 6. Start small
    Lessismore
    • Easierestimations
    • Easier to sell to themanagement
    Find thebestdesigner
    • Severaldesigners: sametask
  • 7. 1. Analyse theproblemzones
  • 8. Boxed Design
  • 9. Nopadding
  • 10. Tetris
  • 11. Advertisement
  • 12. ?
  • 13. Poll info
    Vote
    Advertisement
    Functions
    Socializing
  • 14. 2. Prioritization
    Whatisthegoal of thesite?
  • 15. 1
    Poll info
    2
    Vote
    5
    Advertisement
    3
    Functions
    4
    Socializing
  • 16. 3. Definedmaingoals
    Intuitive & simple
    Time saving & fast
    Light & fresh
  • 17. 4. Change it
  • 18.
  • 19. Doodle info
    Poll info
    Function
    Vote
    Function
    Socializing
  • 20. Clear separation
    Toprotectyourown Corporate Identity (CI)
  • 21. The reasonfortheRedesign
  • 22. Howweworked
  • 23. Iteration Start
    Build
    UCD
  • 24. Iteration Start
    Build
    UCD
  • 25. 1. Requirements & Analysis
  • 26. Options
  • 27. 2. Paper-Prototyping
    Options
  • 28. 3. Hallway-User-Test
  • 29. 4. Interactive Prototype
  • 30. 5. In-House User-Test
  • 31. 6. Visual Design
  • 32. 7. Remote User-Test
  • 33. 8. Revised Visual Design
  • 34. BiggestLearnings
    • Form followsfunction
    • Don‘tassumeanything. Test it. Often.
    • Expectation Management (prior to Launch)
  • 35. First userreaction (after 2 min)
  • 36.
  • 37.
  • 38. Howis UCD handeled in your Company?