Case Study: Cleveland Notes
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Case Study: Cleveland Notes

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Karen Baker's Notes

Karen Baker's Notes

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    Case Study: Cleveland Notes Case Study: Cleveland Notes Document Transcript

    • Jewish Federation of Cleveland AGENDA AND CHAIR NOTES NEXTGEN THINK TANK MONDAY, DECEMBER 13, 2010 8:30 AM JEWISH FEDERATION OF METROPOLITAN DETROIT 6735 TELEGRAPH ROAD, BLOOMFIELD HILLS, MI Karen G. Baker, Director, Strengthening & Growing Jewish ClevelandI. WELCOME AND INTRODUCTION (COVER SLIDE) A. KAREN BAKER B. DIRECTOR OF STRENGTHENING & GROWING JEWISH CLEVELAND, JEWISH FEDERATION OF CLEVELAND C. AND THE COORDINATOR OF CLEVELAND’S PRESENTENSE FELLOWSHIP D. ENOUGH ABOUT MEII. HISTORY (SLIDE II) A. SGJC CAME ABOUT AS A RESULT OF THE CLEVELAND 2003 DEMOGRAPHIC PROFILE RESULTS WHICH INDICATED A DEARTH IN THE 20/30 DEMOGRAPHIC
    • NextGen Think TankDetroit12/12-13/2010 Page 2 B. COINCIDED WITH CENTENNIAL INITIATIVE FUNDRAISING EFFORT C. SGJC BECAME BOTH THE THEME OF THE CENTENNIAL INITIATIVE AND A STAND-ALONE PROJECT D. ORIGINAL COMMITMENT OF $10M/10 YEARS E. FOCUSED ON ATTRACTION & RETENTION F. LEADERSHIP G. 40 UNDER 40 FOCUS GROUP MET TO BRAINSTORM HOPES AND DREAMS (4 SESSIONS) H. HIRED FOR IMPLEMENTATION WITH A CO-DIRECTOR IN 12/05III. WHO LED THE CHARGE (SLIDE III) A. 40 UNDER 40 MORPHED INTO TASK FORCE II B. MIX OF EXPERIENCE C. ULTIMATELY 174 COMMUNITY MEMBERS INVOLVED D. 6 COMMITTEES
    • NextGen Think TankDetroit12/12-13/2010 Page 3 1. ATTRACTION INCENTIVES 2. PROFESSIONAL NETWORKS 3. JEWISH EDUCATION 4. SOCIAL NETWORKS 5. CONCIERGE TYPE SERVICE 6. ACTIVE JEWISH LIFE E. PROFESSIONALS SPENT TIME MANAGING COMMITTEES VS IMPLEMENTING TOWARD ACTION F. FRUSTRATION AND INACTION EVENTUALLY LED TO ACTION G. SUMMER SOCIAL EXPERIMENTATION FOCUSED ON COLLEGE STUDENTS IN CLEVELAND FOR THE SUMMER H. EVITE I. SUMMER J. LESSONS LEARNED 1. PEER TO PEER IS KEY
    • NextGen Think TankDetroit12/12-13/2010 Page 4 2. NON-THREATENING MATTERS 3. PUBLIC SPACES ROCK 4. COOL IS KING 5. IN YOUR FACE 6. HUMOR 7. EDGY 8. INSULTS ARE TYPICALLY WINS (INSULTING THE TRADITIONALS TYPICALLY MEANS WINNING WITH THE TARGET) K. CO-DIRECTOR QUIT L. FIRED VOLUNTEERS M. SLOW BUT STEADY EXPERIMENTATION PROCESSIV. COST/BUDGET/SOURCES OF FUNDING (SLIDE IV) A. FUNDING FROM THE CENTENNIAL INITIATIVE FUNDRAISING B. TO DATE PROJECT HAS SPENT $1.8M
    • NextGen Think TankDetroit12/12-13/2010 Page 5 C. BUDGET FOR FY10/11 $560KV. SUCCESS/IMPACT/HOW WE MEASURE (SLIDE V) A. CURRENT STRATEGIES INCLUDE: 1. LET MY PEOPLE GROW $4400 MAILING/EVENT (IN/OOT – JUST UNDER 400 MAILED, >250 AT BIRTHDAY PARTY) 2. PJ LIBRARY (SUBSCRIPTIONS NOT A SGJC LINE ITEM, EVENTS/EXPERIENCES COME FROM $15K MEETING BUDGET (MORE THAN 1800 SUBSCRIPTIONS, 2 LARGE EVENTS/YEAR WINTER/SUMMER, SEVERAL VOLUNTEER LED BOOK-RELATED EVENTS SCHOOLS, LIBRARIES, MOMS ONLY) 3. WEBSITE – LETMYPEOPLEKNOWCLEVELAND.COM 650+ HITS/DAY 4. HILLEL SUMMER INTERNSHIP PROGRAM $40K 3 YEARS 95 PARTICIPANTS, ALL GOOD 5. SHOWCASE CLEVELAND EVENTS/EXPERIENCES $5K
    • NextGen Think TankDetroit12/12-13/2010 Page 6 6. SATELLITE CLEVELAND ON CAMPUS (3 PILOT CAMPUSES: TAILGATE PARTIES OSU. JBIZ MODEL KSU, OU CLEVELAND FOCUSED EVENTS ALL HAVE CLEVELAND INTERNS) $5400 7. MOMS-2BE-IN THE CLE ( JUST GETTING STARTED, PART OF THE $15K MEETING BUDGET) 8. LMPKNOWSLETTER (1800 RECIPIENTS 40% OPEN RATE, IN AND OUT OF REGION) 9. EMPLOYMENT-RELATED SUPPORTS $50K (MORE THAT 850 HAVE COME THROUGH THE DOOR) 10. EMPLOYER RELATIONSHIPS 11. FUTURE A) SINGLES/SOCIAL PROGRAM FUNDING B) WEB CONTENT MANAGER C) SATELLITE CLEVELAND IN CLUSTER CITIES $5000 B. STRATEGY GOALS
    • NextGen Think TankDetroit12/12-13/2010 Page 7 C. STRATEGY ACTUALS VS GOALS D. DIFFICULT TO MEASUREVI. LESSONS LEARNED (SLIDE VI) A. NOBODY WINS UNLESS EVERYBODY WINS B. KNOW WHO YOUR FRIENDS ARE C. WE WOULD BE MORE SUCCESSFUL IF AT AN EARLY STAGE AND AS AN ORGANIZATION WE UNDERSTOOD THAT WE CREATE THE MOST VALUE WHEN PEOPLE AT EVERY LEVEL SHARE IN THE VALUE THEY HELP TO CREATE.VII. LOOKING BACK (SLIDE VII) A. STARTING OUT QUIETLY WOULD HAVE BEEN BETTER B. ADD COMMITTEES/FRIENDS/ETC LATER WHEN A CLEAR UNDERSTANDING OF DIRECTION/MISSION/GOALS HAS BEEN ESTABLISHED C. NEVER LOOK BACK!/home/pptfactory/temp/20110106012827/casestudyclevelandnotes-110105192827-phpapp01.doc