Twitter Givengain
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Twitter Givengain

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    Twitter Givengain Twitter Givengain Presentation Transcript

    • Microblogging
      By Monique Ross
    • Twitter is a
      Microblog Service
      It is the simplest form of blog. But in simplicity there is often great power.
      “ A microblog differs from a traditional blog in that its content is typically much smaller, in both actual size and aggregate file size…microbloggers post about topics ranging from the simple, such as ‘what I'm doing right now,’ to the thematic, such as ‘sports cars.’”
      --Wikipedia
    • A Few Microblogging Services
      And, of course…
    • Twittering is an easy method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.
      Twitter has many uses for both personal and business use. It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to
      For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.
    • Did You Know That…
      • 600 new tweets are created every second? (Twitter)
      • 10% of Twitter users account for 90% of all activity? (Harvard Business School)
      • The more followers you have, the more you tweet? (Sysomos)
      • Brazilians are the second largest population of Twitter users? (Sysomos)
      • Ashton Kutcher, Britney Spears and Ellen DeGeneres each have more followers than President Obama? (Twitterholic.com)
    • Twitter allows you to Publish Everywhere
      32 million members
      44 million members
      300 million members
      1 billion daily views
      1 million daily visitors
      6 million daily visitors
      1.5 million daily visitors
      10 million members
      50 million members
    • International Flavor
    • Check out this interesting article! http://bit.ly/bvnPDV
      New entry on my blog: http://bit.ly/bvnPDV
      @JasonFalls do you like @Backupify? I've heard of it but never from someone I trust who uses it.
      It’s snowing in Austin and raining in New York. Something’s wrong!
      We just launched a new product! http://bit.ly/bvnPDV
      Info tweet
      Retweet
      Help tweet
      Six Types of Tweets
      RT @copyblogger Revised AP style guide http://bit.ly/bvnPDV
      Postman tweet
      You tweet
      Smiley tweet
    • Uses For Twitter in Business
      • Branding
      • Hiring
      • Traffic building
      • Professional networking
      • Publicity
      • News
      • Feedback
      • Peer relations
      • Competitive tracking
      • Mobile visibility
      $
    • Don’t…
      Flame or use abusive language
      Repeat personal or confidential information
      Talk about your gambling, drinking or other after-hours exploits
      Complain about clients or colleagues
      Repeatedly send the same tweet
      Twitter is public and searchable. People are listening!
    • Terms to know
      Tweet: A single Twitter message of 140 characters or less
      Profile: Your Twitter persona, including contact info and 160-character profile
      Follower: Unilateral relationship in which a person chooses to receive all your tweets
      Public Timeline: The globally visible Twitter stream
      @Reply: Public response to a single user that is directed to a special inbox for that user. Also appears on tweetstreams of that person’s followers
      Retweet: Twitter message forwarded to another member’s followers
    • Tips from the Experts
      Be useful. Be helpful. Be an authority
      Demonstrate you know your market
      Promote your work thoughtfully
      Share links and knowledge
      Alternate between something relevant to your business and something irrelevant. Comments on the tax season can alternate with notes about my passion fruits coming into season.
      Add “Follow Me on Twitter” to your emails, web site, and other communications
      Focus on one or two of your followers a day. Spotlight something about them in a tweet. They’ll notice.
    • Tips from the Experts
      • Don’t follow too many more people than follow you, or you risk looking like a spammer.
      • Find other companies that are similar to yours and follow them. Their customers will start following you.
      • The smart way to market on Twitter: Don’t. Instead, provide value to others.
      • Always be positive. The quickest way to get me to stop listening to you is to constantly complain.
      • When the people you are following put out a tweet for help, answer back. Don’t let the it die in cyberspace.
      • If you ask for a RT (retweet) leave at least 15 characters so people RT’ing your message don’t have to shorten it.
      Excerpted from “137 Twitter Tips: How Small Businesses Get The Most
      From Twitter” by Small Business Trends (@smallbiztrends)
    • Advanced Tools
      Direct Message – Essentially a short, private e-mail (Both parties must be following each other).
      Hash tag – Text string that categorizes a tweet’s relevance to a theme. Examples: #fail, #tigerwoods, #obama, #macworld. Useful in organizing and trending
      Auto reply – Controversial practice of sending automated responses to new followers
    • Use Hash Tags To…
      Find people with similar interests
      Create conversations around a brand or event
      Create structured online events
      Monitor topics of interest
      Discover new sources and information
    • Word to the Wise
      Twitter has a very open architecture
      This is both good and bad
      A lot of Twitter apps don’t work or deliver questionable results
      404 – Caveat Emptor
      Just don’t expect too much
    • Engage with the Experts
      1.7 million followers
      1.1 million followers
      1.2 million followers
      473,000 followers
      980,000 followers
    • Building your follower base
      • Follow people you admire
      • Comment upon and retweet their messages
      • Include their Twitter name
      • If they follow you, thank them
      • Ask for advice, input
      • It’s occasionally OK to ask for a RT
      • They know they’re important; don’t abuse the relationship
      Checking out "Facebook and Health Ads" on @WEGOHealth : http://ning.it/93dQ6z
      Tweeps: I'm in front of a college journalism class. What shld these students know abt social media.
      RT @tshuttleworth: This is the golden age of engagement for book publishers. - Arianna Huffington #toccon
    • Informa-tional
      Promo-tional
      Informa-tional
      Informa-tional
      Informa-tional
      Auto-matic
      Informa-tional
      Personal
      Informa-tional
      Category
      Category
      Category
      Action
      Action
      Action
      Twitter in Business
      Broadcast
      Listen
      Engage
      Conver-sation
      Primary Flow of Information
      Primary Flow of Information
      • Trend research based on analysis of Twitter data
      • Ask questions, conduct market research
      • Collect ideas, innovations and feedback from social network
      • Customer service and retention
      • Humanize brand, increase staff retention, build team spirit
      • Expert exchange
      • Publish recent news
      • Advertise events, activities, products and promotions
      • Automatically broadcast of events related to business
    • Rlabs on Twitter
      @RLabsza