RLabs Events Management Week 1

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RLabs Events Management Week 1

  1. 1. Events Management 5th May 2012
  2. 2. Introduction to Events
  3. 3. Celebrate Brand AwarenessEducate CommemorateEnjoyment Fundraising
  4. 4. Definition An event can be defined as “somethingthat happens at a given time and place.”It can also be defined as a “consequence, effect or outcome.”An event is just that – a planned outcome or a consequence of planning.
  5. 5. Common Attributes1. Planning3. A goal or purpose5. Transient and unique by nature4. Offer a social experience
  6. 6. Event ClustersHigh Cluster – Gauteng, Western Cape &Kwazulu-NatalMedium Cluster – Eastern Cape,Mpumalanga & North West ProvinceLow Cluster – Free State, Northern Cape &Limpopo
  7. 7. Event SectorsSports PoliticalProfessional / Amateur Rallies / InaugurationsPrivate Business & TradeWeddings / Reunions Trade Shows / ExhibitionsCultural RecreationalFestivals / Parades Sports & games / FunEducational Arts & EntertainmentSeminars / Workshops Concerts / Award Ceremonies
  8. 8. Sport EventPick’nPay and Cape Argus Cycling Tour
  9. 9. Art and Entertainment Event Concert
  10. 10. Private Event Wedding
  11. 11. Cultural Event KKNK
  12. 12. Benefits of eventsBenefits to the guests:•Education and information•Tangible guest experience – all five sensesBenefits to the destination:•Unique local atmosphere•Added attraction as a tourist destination
  13. 13. Benefits of eventsBenefits to the sponsor:•Fulfillment of sales and marketing objectives•Face-to-face engagement with customersBenefits to the event owner:•Return on investment (ROI) and profit•Platform for discussion and negotiation
  14. 14. Roles and Responsibilitieshttp://www.youtube.com/watch?v=2qCHSpcb
  15. 15. Characteristics of an Event Manager•Organisational ability•Attention to detail•Strong character•Nerves of steel•Decision-making ability•Good communication skills•A people’s person
  16. 16. Characteristics of an Event Manager•Creativity•Flexibility•Tact•Leadership quality•Good Time Management
  17. 17. Summary• Definition of an event•Attributes of an event•Identification of Event Clusters in SA•Event Sectors•Benefits to Event Role Players•Role and Responsibilities of a Manager•Characteristics of an Event Manager
  18. 18. References• Dimitri Tassiopoulos. 2010. Events Management: A developmental and managerial approach. Juta• Contact Publications: www.contactpub.co.za/CG/Publication_.htm allisondumont@gmail.com
  19. 19. Rlabs Graduation

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