Event Role Players - Week 2
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Event Role Players - Week 2

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Rlabs - Events Management

Rlabs - Events Management

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Event Role Players - Week 2 Presentation Transcript

  • 1. www.slideshare.net/rlabsza
  • 2. Event Role Players
  • 3. Buyer Supplier Partners
  • 4. The EventSponsors Audience
  • 5. Phil Schaaf, creator, identifies threeunderlying principles:3.Events Management requires sponsors5.Event Performers requires compensation7.Sponsors need events for exposure
  • 6. Buyers•Corporate – divided into three segments:Shallow: low budgetMid-Level: e.g. product launchDeep: Upmarket events
  • 7. BuyersExamples of Corporate Events:•Product Launches•Exhibitions•Training seminars•Team building•Board Meetings
  • 8. Buyers• Association“SMERF” MarketSocial Military Educational ReligiousFraternalNot profitable but generally very loyal.
  • 9. Buyers• GovernmentSimilar to the Association Buyer - Localauthorities / Education Bodies / HealthAgencies
  • 10. SuppliersMain suppliers are Destinations & Venues•Destinations: location is paramountFavourite destinations comprise of the four“A’s”s:Attractiveness – natural/man madeofferingsAmenities – accommodation/entertainment
  • 11. SuppliersAccess – local transport infrastructureAncillary services – health, safety, etc.
  • 12. Suppliers•Venues: Hotels make up a large portion ofEvent Venues.Other – Civic Centres / Academic / Purpose-built / UnusualNB: Vital that you do a SWOT(Strengths; Weaknesses; Opportunities; Threats)Analysis of the venue before finalising the shortlist
  • 13. Partners•Media•City or Municipal•Promotional•Logistics•Research or academic
  • 14. Errol Arendz is a South African designer whois known for dressing and styling numerouscelebrities.He graduated from the Fashion Academy inJohannesburg in 1973, with top honours.He designed the cabin crew and ground staffuniforms for South African Airways.Arendz has been operating from the ErrolArendz flagship store at 66 Hout Street, CapeTown, since 1991.
  • 15. Specs•3 CT based Fashion Designers•Launch of their Spring 2012 Collection•Mid July 2012•120 – 150 guests
  • 16. SpecsKirstenbosch
  • 17. Summary•Relationship between key role players•Distinguish between the buyer and supplier•Different partners
  • 18. ReferencesCape Argus Pick ‘n Pay Cycle Tourwww.cycletour.co.zaEddy Cassar PRwww.eddycassar.co.zaUniversity of Cape Townwww.uct.ac.za/research