Phil Schaaf, creator, identifies threeunderlying principles:3.Events Management requires sponsors5.Event Performers requires compensation7.Sponsors need events for exposure
Buyers•Corporate – divided into three segments:Shallow: low budgetMid-Level: e.g. product launchDeep: Upmarket events
BuyersExamples of Corporate Events:•Product Launches•Exhibitions•Training seminars•Team building•Board Meetings
Buyers• Association“SMERF” MarketSocial Military Educational ReligiousFraternalNot profitable but generally very loyal.
Buyers• GovernmentSimilar to the Association Buyer - Localauthorities / Education Bodies / HealthAgencies
SuppliersMain suppliers are Destinations & Venues•Destinations: location is paramountFavourite destinations comprise of the four“A’s”s:Attractiveness – natural/man madeofferingsAmenities – accommodation/entertainment
SuppliersAccess – local transport infrastructureAncillary services – health, safety, etc.
Suppliers•Venues: Hotels make up a large portion ofEvent Venues.Other – Civic Centres / Academic / Purpose-built / UnusualNB: Vital that you do a SWOT(Strengths; Weaknesses; Opportunities; Threats)Analysis of the venue before finalising the shortlist
Partners•Media•City or Municipal•Promotional•Logistics•Research or academic
Errol Arendz is a South African designer whois known for dressing and styling numerouscelebrities.He graduated from the Fashion Academy inJohannesburg in 1973, with top honours.He designed the cabin crew and ground staffuniforms for South African Airways.Arendz has been operating from the ErrolArendz flagship store at 66 Hout Street, CapeTown, since 1991.
Specs•3 CT based Fashion Designers•Launch of their Spring 2012 Collection•Mid July 2012•120 – 150 guests