Lunch & learn teleseminar social media 101 with regina walton

Lunch & Learn Teleseminar: Social Media 101 with Regina Walton
Reviewing the basics of social media, best practices, case studies and Q&A. August 18, 2010 @ 12 noon ET.

Types of Social Media
Blogs - A blog is a website where posts are listed in chronological order. Blogs usually have comments which are posted along with the original entry
Microblogs - Microblogging is a form of blogging where users provide brief updates and publish them on microblogging sites. You’ve probably heard of Twitter. Microbloggers can submit their updates via the web, social media platforms (often referred to as “clients”), via text messages, instant message or even email.
RSS - RSS is a syndication format that allows websites and blogs to distribute their content as feeds to users. Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator (like Google Reader), access the feed. Users can sign up for as many feeds from different websites as desired and then access and manage those feeds all at once using their RSS reader.

Photo Sharing - Photo sharing sites allow users to upload and post their photographs online to share them with other users or to post on websites and blogs.
Podcasts - A podcast is digital audio that is distributed via the Internet for playback on a user’s computer or portable media device – a mp3 player such as an iPod.
Bookmarking and Social News (digg, reddit, de.li.cious) - Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers). Social news sites allow users to submit web pages and articles and have other users vote on them. The links with the highest number of votes usually get featured on the site's front page.

Social Networking - Social networking services – Facebook and MySpace being the most well-known- are websites that allow online users to connect and share information with other online users. New player: Google+
Video Sharing - Video sharing allows users to upload and share videos to video sharing website such as YouTube. Other users can watch the videos, comment on them, share them with other users and even embed them on their own websites and blogs.

Wikis - A wiki is a collaborative website that allows users to contribute to and edit the content on the website. Wikipedia is a well-known wiki. Wikifarms host multiple wikis and provide tools for users to create their own wikis.
Location services – These services allow users to let the people they're connected to know where they are. These can be pushed out to other services like Facebook and Twitter. However, you can also hide your check-ins. From a business perspective, it's good to be in these so that your customers can check-in when they're at your location.
Let's stop here for some questions.

Tech Websites
Mashable: http://www.mashable.com/
Read Write Web: http://www.readwriteweb.com/
The Next Web (I used to write for them): http://www.thenextweb.com/
Smart Brief – Social Media: http://www.smartbrief.com/socialmedia/
Social Media Examiner: http://www.socialmediaexaminer.com/
TechCrunch: http://techcrunch.com/
GigaOm: http://gigaom.com/
(Tons more (listed randomly))

Thought Leaders
Brian Solis: http://www.briansolis.com/
Jeremiah Owyang: http://www.web-strategist.com/blog/
Liz Strauss: http://www.successful-blog.com/
Chris Brogan (I don't read him much, but he's really popular): http://www.chrisbrogan.com/
Gary Vanerchuck: http://garyvaynerchuk.com/
(Tons more. Of course, some better than others.)

The Big Four
Twitter
I think of Twitter as a news feed.
If possible, make sure it's not one-way.
(However, some agencies might have to do one-way only.)
Twitter Chat schedule on Google Docs – the list that I brought up which has Twitter chats listed in alpha order by hashtag. ( #ReachInt )

The Big Four

The Big Four
Twitter - ReTweets – RTs
A retweet is when you republish something from another Twitter user.
This spreads the word to your followers on Twitter.
It causes a ripple effect and that helps more people hear about it
Old format (still used a lot)
RT @reginawalton I'm having a great day!

The Big Four
Twitter - @replies or mentions
Want to reply to a tweet that someone else has posted or talk to someone on Twitter?
Use an @reply by using the @ symbol followed by the other person's username.
Why? When you use an @reply, the other person will see your post, even if he or she doesn't follow you.

The Big Four
Twitter – Direct Messages (Dms)
A Message (previously called a Direct Message) is a private message sent via Twitter to one of your followers. (This is different than mentions and @replies.)
In turn, people you follow can send you a private message.
You cannot send a direct message to a user who is not following you
Weiner – he thought he was sending a DM.

The Big Four
Facebook
Profiles – personal connections
Friends
Pages – businesses or organizations
Likes
Types:
Business
Wiki-like pages

The Big Four
YouTube
Video site where users have their own page. Think of it as a channel.

The Big Four
LinkedIn
Business networking site
Would be really good for government orgs that deal with business policy.
Forums
Business/organization profiles
Questions

The Big Four
G+ - if it gains momentum and can keeps it, the Big Four will change to the Big Five.

Help!!! (aka “platforms” or “clients”)
Hootsuite: http://www.hootsuite.com
Seesmic: http://www.seesmic.com
TweetDeck: http://www.tweetdeck.com
These sites help you manage your accounts from one location. They're evolving and getting better as they go. Twitter recently bought TweetDeck.
G+ isn't on these sites yet because they've not opened the application programming interface (API) for developers.

Help!!! (aka “platforms” or “clients”)

Best Practices
Experiment – this is all new.
Assign people to manage
Have a policy – very important
Have conditions – sets the tone
Wash, rinse, and repeat - (I use this a lot)
What this means is to set goals, create a strategy, try it out, see how it goes, adjust as needed.
Example: FB questions vs. SurveyMonkey
Let's stop here for questions, Round 2

Case Studies
The White House – the Obama admin is famous for their use of social media

The White House

The White House
Tons of links to various sites
Facebook: http://www.facebook.com/whitehouse
Twitter: http://www.twitter.com/whitehouse
Flickr: http://www.flickr.com/whitehouse
MySpace: http://www.myspace.com/whitehouse
YouTube: http://www.youtube.com/whitehouse
Vimeo: http://www.vimeo.com/whitehouse
iTunes: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewArtist?id=299652047
LinkedIn: http://whitehouse.linkedin.com/
Foursquare: https://foursquare.com/whitehouse

On Foursquare!
Link: http://www.whitehouse.gov/blog/2011/08/15/take-tip-white-house-foursquare

On Foursquare!
Link: https://foursquare.com/whitehouse

Internal Revenue Service

Internal Revenue Service
Internal Revenue Service - http://www.irs.gov/newsroom/article/0,,id=233926,00.html
Twitter: different verticals
http://twitter.com/#!/irstaxpros
http://twitter.com/#!/irsnews
http://twitter.com/#!/irsenespanol
http://twitter.com/recruitmentirs
http://twitter.com/yourvoiceatirs
YouTube
http://www.youtube.com/irsvideos
http://www.youtube.com/IRSvideosASL
http://www.youtube.com/IRSvideosMultilingua
Facebook Page (wonder who it's anchored to?)
https://www.facebook.com/IRS
Let's stop here for questions, Round 3

Thank you!!!
How to find me:
Twitter: http://twitter.com/reginawalton
LinkedIn: http://linkedin.com/in/reginawalton
Email: reginawalton at gmail dot com

Lunch & learn teleseminar social media 101 with regina walton

by Regina Walton on Aug 18, 2011

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