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Media education at Homes. From
Digital Natives to the Collaborative
Development of Media
Competence
Reijo Kupiainen* **, Elina Noppari* & Niina Uusitalo*
*University of Tampere
** Norwegian University of Science and Technology
Twitter: @rkupiainen
Slides: http://www.slideshare.net/rkupiainen
Media education at
Homes
Reijo Kupiainen* **, Elina Noppari* & Niina Uusitalo*
*University of Tampere
** Norwegian University of Science and Technology
Twitter: @rkupiainen
Slides: http://www.slideshare.net/rkupiainen
The study
• Longitudinal study Children’s Media Environment in
Change 2007-2016
• The research is to be repeated four times among to
same participant group at intervals of three years in
a mid-sized city and rural areas around the city in
western Finland.
• The study has four theme areas: (1) children’s
media use, (2) media as a social environment, (3)
media culture as a commercial area and (4)
children’s media competence.
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Research years and age-groups
2007 5 8 11 14
2010
2013
2016
5 8 11 14
5 8 11 14
5 8 11 14
”Individual changes, media history””changes in age cohort”
”differences in age groups”
Data
Media mascots
given to 5-year-
olds 2013
Media diary of
11- and 14-year-
olds,
task of a day
four: ”My
favourite media
content”
• Media diaries
• Media tasks (drawing, photographs, writing)
• Media mascot
• Demographic questions for parents
• Background forms for children and parents
• Observation in a home environment
• Qualitative interviews of children
• Anonymous web survey about sensitive topics

(bullying, online sexual harassment, K-18 content)
”Media in my life”
A drawing of a
14-year-old girl
2007
Media education at
homes: How does it look
like?
Source: EU Kids Online: Helsper, E.,
Kalmus, V., Hasebrink, U., Sagvari, B. &
de Haan, J. (2013) Country classification:
Opportunities, risks, harm and parental
mediation. http://eprints.lse.ac.uk/52023/
Source: EU Kids Online: Helsper, E.,
Kalmus, V., Hasebrink, U., Sagvari, B. &
de Haan, J. (2013) Country classification:
Opportunities, risks, harm and parental
mediation. http://eprints.lse.ac.uk/52023/
Source: EU Kids Online: Helsper, E.,
Kalmus, V., Hasebrink, U., Sagvari, B. &
de Haan, J. (2013) Country classification:
Opportunities, risks, harm and parental
mediation. http://eprints.lse.ac.uk/52023/
Source: EU Kids Online, Factsheet, Finland.
http://www.lse.ac.uk/media@lse/research/
EUKidsOnline/EU%20Kids%20III/Classification/
EUKOCountryFactsheet-Finland.pdf
More pressures for media
education
“The use of media is a daily question. We talk a lot about suitable times for
media use. He uses the phone a lot and we argue because he would like to
play games. When he got the phone, we had to restrict much of his
gaming, but we cannot monitor it all the time. The amount of media use
brings much worry and questions.” (BF, a parent of an 8-year-old boy,
2013)
“My concern is when children join social media, for example Facebook,
etc. All material uploaded to it is “eternal.” Children may become bullied or
it may create pressures to behave in a certain way if, for example, peers
upload certain type of photos to it.” (BF, a parent of an 8-year-old girl, 2013)
11- and 14-year-olds: ”I discuss with my
parents the content of a television
program or a video game”
0
12,5
25
37,5
50
2007 N=27 2010 N=29 2013 N=17
0
21
42
11
40
30
11-year-olds 14-year-olds
11- and 14-year-olds: ”I discuss with my
parents the content of a television
program or a video game”
0
12,5
25
37,5
50
2007 N=27 2010 N=29 2013 N=17
0
21
42
11
40
30
11-year-olds 14-year-olds
Parents: ”How often do you discuss with your child the
content of tv-programs or games (plot, characters etc.)?”
Answers: ’every day’
0
15
30
45
60
2007 N=27 2010 N=27 2013 N=20
22
15
54
18
14
45
11-year-olds 14-year-olds
”How often do you discuss with your child about the online
safety and behaviour?”
Answers: ’every day’, ’once a week’ and ’few times in a
month’
0
20
40
60
80
2007 N=27 2010 N=27 2013 N=20
44
77
54 5557
79
11-year-olds 14-year-olds
Increasing difficulties to
mediate children’s media use
“Monitoring is really hard, all you can hope is that upbringing and
discussion help the child.” (BF, parent of an 11-year-old boy, 2013)
“Over three years, use of the computer has increased. Previously, we
had one laptop and now we have four. Everybody has a personal
laptop, which is open all the time, even when nobody is on the
computer. A child watches the television only regularly and does not
listen the radio at all. He carries his laptop always with him, at the
summer cottage and abroad. When cousins (15- and 17-year-olds) are
at the summer cottage, everybody has their own laptop and they play
side by side.” (BF, a parent of 14-year-old Jack, 2013)
Discussion
“We could intensely decrease the amount of media
use, but sometimes I just do not have enough
strength.” (Mother of an 5-year-old boy).
Thank you!

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Media Education at Homes

  • 1. Media education at Homes. From Digital Natives to the Collaborative Development of Media Competence Reijo Kupiainen* **, Elina Noppari* & Niina Uusitalo* *University of Tampere ** Norwegian University of Science and Technology Twitter: @rkupiainen Slides: http://www.slideshare.net/rkupiainen
  • 2. Media education at Homes Reijo Kupiainen* **, Elina Noppari* & Niina Uusitalo* *University of Tampere ** Norwegian University of Science and Technology Twitter: @rkupiainen Slides: http://www.slideshare.net/rkupiainen
  • 3. The study • Longitudinal study Children’s Media Environment in Change 2007-2016 • The research is to be repeated four times among to same participant group at intervals of three years in a mid-sized city and rural areas around the city in western Finland. • The study has four theme areas: (1) children’s media use, (2) media as a social environment, (3) media culture as a commercial area and (4) children’s media competence.
  • 4. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14
  • 5. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14
  • 6. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”differences in age groups”
  • 7. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history” ”differences in age groups”
  • 8. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history” ”differences in age groups”
  • 9. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history” ”differences in age groups”
  • 10. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 11. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 12. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 13. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 14. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 15. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 16. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 17. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 18. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 19. Research years and age-groups 2007 5 8 11 14 2010 2013 2016 5 8 11 14 5 8 11 14 5 8 11 14 ”Individual changes, media history””changes in age cohort” ”differences in age groups”
  • 20. Data Media mascots given to 5-year- olds 2013 Media diary of 11- and 14-year- olds, task of a day four: ”My favourite media content” • Media diaries • Media tasks (drawing, photographs, writing) • Media mascot • Demographic questions for parents • Background forms for children and parents • Observation in a home environment • Qualitative interviews of children • Anonymous web survey about sensitive topics
 (bullying, online sexual harassment, K-18 content) ”Media in my life” A drawing of a 14-year-old girl 2007
  • 21. Media education at homes: How does it look like?
  • 22. Source: EU Kids Online: Helsper, E., Kalmus, V., Hasebrink, U., Sagvari, B. & de Haan, J. (2013) Country classification: Opportunities, risks, harm and parental mediation. http://eprints.lse.ac.uk/52023/
  • 23. Source: EU Kids Online: Helsper, E., Kalmus, V., Hasebrink, U., Sagvari, B. & de Haan, J. (2013) Country classification: Opportunities, risks, harm and parental mediation. http://eprints.lse.ac.uk/52023/
  • 24. Source: EU Kids Online: Helsper, E., Kalmus, V., Hasebrink, U., Sagvari, B. & de Haan, J. (2013) Country classification: Opportunities, risks, harm and parental mediation. http://eprints.lse.ac.uk/52023/ Source: EU Kids Online, Factsheet, Finland. http://www.lse.ac.uk/media@lse/research/ EUKidsOnline/EU%20Kids%20III/Classification/ EUKOCountryFactsheet-Finland.pdf
  • 25. More pressures for media education “The use of media is a daily question. We talk a lot about suitable times for media use. He uses the phone a lot and we argue because he would like to play games. When he got the phone, we had to restrict much of his gaming, but we cannot monitor it all the time. The amount of media use brings much worry and questions.” (BF, a parent of an 8-year-old boy, 2013) “My concern is when children join social media, for example Facebook, etc. All material uploaded to it is “eternal.” Children may become bullied or it may create pressures to behave in a certain way if, for example, peers upload certain type of photos to it.” (BF, a parent of an 8-year-old girl, 2013)
  • 26. 11- and 14-year-olds: ”I discuss with my parents the content of a television program or a video game” 0 12,5 25 37,5 50 2007 N=27 2010 N=29 2013 N=17 0 21 42 11 40 30 11-year-olds 14-year-olds
  • 27. 11- and 14-year-olds: ”I discuss with my parents the content of a television program or a video game” 0 12,5 25 37,5 50 2007 N=27 2010 N=29 2013 N=17 0 21 42 11 40 30 11-year-olds 14-year-olds
  • 28. Parents: ”How often do you discuss with your child the content of tv-programs or games (plot, characters etc.)?” Answers: ’every day’ 0 15 30 45 60 2007 N=27 2010 N=27 2013 N=20 22 15 54 18 14 45 11-year-olds 14-year-olds
  • 29. ”How often do you discuss with your child about the online safety and behaviour?” Answers: ’every day’, ’once a week’ and ’few times in a month’ 0 20 40 60 80 2007 N=27 2010 N=27 2013 N=20 44 77 54 5557 79 11-year-olds 14-year-olds
  • 30. Increasing difficulties to mediate children’s media use “Monitoring is really hard, all you can hope is that upbringing and discussion help the child.” (BF, parent of an 11-year-old boy, 2013) “Over three years, use of the computer has increased. Previously, we had one laptop and now we have four. Everybody has a personal laptop, which is open all the time, even when nobody is on the computer. A child watches the television only regularly and does not listen the radio at all. He carries his laptop always with him, at the summer cottage and abroad. When cousins (15- and 17-year-olds) are at the summer cottage, everybody has their own laptop and they play side by side.” (BF, a parent of 14-year-old Jack, 2013)
  • 31. Discussion “We could intensely decrease the amount of media use, but sometimes I just do not have enough strength.” (Mother of an 5-year-old boy).