Awesome Metrics

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Awesome Metrics

  1. 1. Awesome Metrics Ramesh Kumar @ThePapaPost
  2. 2. Source: Bad Girl Art
  3. 3. AgendaText linksCommon blog statsInstalling GA codeSegmenting everythingTop 10 rarely changesHow many posts on home?blekko analysis5 takeaways
  4. 4. SEM / Paid SearchSEO / Organic
  5. 5. Text Links
  6. 6. Source: Wikipedia.org
  7. 7. Link RequestsFirst it comes as a request for product reviewwith (innocent) hints of linksNext, it becomes a request for specifickeywords within the linkNow some campaigns are asking for Google+
  8. 8. Blog stats
  9. 9. "Give Me Your Stats" says the PR/ brand uniques, visits, visitors, page views, hits, unique visitors, bounce rates, page loads, clicks
  10. 10. VisitorsIt refers to an individual that visits a website. Avisitor can have multiple visits to a site. Ofcourse, if several people are sharing the samecomputer it will be difficult to count distinctvisitors. Usually the tracking is done through acombination of cookies and IP addresses.
  11. 11. VisitsA visit is an interaction a visitor has with awebsite. When the visitor has left a site orclosed the browser or has been inactive for 30minutes, the visit session is closed. If the visitorcomes back after 30 minutes or later, it isconsidered a new visit.
  12. 12. PageviewsA view of a page on your site that is beingtracked. If a visitor clicks reload after reachingthe page, this is counted as an additionalpageview.
  13. 13. HitsIt is considered as a request to the web serverfor a file. This can be an HTML file, an image, asound clip, or something else. An HTML pagewith many images would show several hitseven when the page is viewed just once.
  14. 14. Installing GA Code
  15. 15. Wordpress Thesis Theme
  16. 16. Segment Everythingdata without context does not make sense
  17. 17. By Social Media
  18. 18. Segmented Traffic SEO 56% & Social 12%
  19. 19. Further Segmenting KWs
  20. 20. 1 word KW ^s*[^s]+(s+[^s]+){0}s*$2-3 word KW ^s*[^s]+(s+[^s]+){1,2}s*$4+ word KW ^s*[^s]+(s+[^s]+){3,}s*$ Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments
  21. 21. Top 10 rarely changesDo you really want to keep seeing same things every time you login?
  22. 22. The top SEO Keywords rarely change
  23. 23. What KWs are rising and what are falling?
  24. 24. rising keywords
  25. 25. falling keywords
  26. 26. How many posts on home page?
  27. 27. Thesis defaults to 10 posts
  28. 28. SEO traffic over time
  29. 29. blekko
  30. 30. blekko link analysis
  31. 31. blekko link analysis
  32. 32. blekko link analysis
  33. 33. 5 Takeaways
  34. 34. 1) Creativity over Keywords
  35. 35. Creativity over Keywords
  36. 36. 2) Content format matters Source: MommyNiri.com
  37. 37. Source: HowToBeADad.com
  38. 38. 3) MetadataSEO Plugin - Title & Description tagsRecipe Plugin - rich snippets - microformats,microdata
  39. 39. Metadata
  40. 40. 4) Stickinesshighly sticky pages indicate what people like toread on your blogmaybe you can write more stuff like this
  41. 41. sticky filter
  42. 42. visit duration bounce rate
  43. 43. 5) More content more SEO
  44. 44. @ThePapaPost

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