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Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
Awesome Metrics
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Awesome Metrics

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presented at Blog Better Boston 2012

presented at Blog Better Boston 2012

Published in: Technology, Design
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Transcript

  • 1. Awesome Metrics Ramesh Kumar @ThePapaPost
  • 2. Source: Bad Girl Art
  • 3. AgendaText linksCommon blog statsInstalling GA codeSegmenting everythingTop 10 rarely changesHow many posts on home?blekko analysis5 takeaways
  • 4. SEM / Paid SearchSEO / Organic
  • 5. Text Links
  • 6. Source: Wikipedia.org
  • 7. Link RequestsFirst it comes as a request for product reviewwith (innocent) hints of linksNext, it becomes a request for specifickeywords within the linkNow some campaigns are asking for Google+
  • 8. Blog stats
  • 9. "Give Me Your Stats" says the PR/ brand uniques, visits, visitors, page views, hits, unique visitors, bounce rates, page loads, clicks
  • 10. VisitorsIt refers to an individual that visits a website. Avisitor can have multiple visits to a site. Ofcourse, if several people are sharing the samecomputer it will be difficult to count distinctvisitors. Usually the tracking is done through acombination of cookies and IP addresses.
  • 11. VisitsA visit is an interaction a visitor has with awebsite. When the visitor has left a site orclosed the browser or has been inactive for 30minutes, the visit session is closed. If the visitorcomes back after 30 minutes or later, it isconsidered a new visit.
  • 12. PageviewsA view of a page on your site that is beingtracked. If a visitor clicks reload after reachingthe page, this is counted as an additionalpageview.
  • 13. HitsIt is considered as a request to the web serverfor a file. This can be an HTML file, an image, asound clip, or something else. An HTML pagewith many images would show several hitseven when the page is viewed just once.
  • 14. Installing GA Code
  • 15. Wordpress Thesis Theme
  • 16. Segment Everythingdata without context does not make sense
  • 17. By Social Media
  • 18. Segmented Traffic SEO 56% & Social 12%
  • 19. Further Segmenting KWs
  • 20. 1 word KW ^s*[^s]+(s+[^s]+){0}s*$2-3 word KW ^s*[^s]+(s+[^s]+){1,2}s*$4+ word KW ^s*[^s]+(s+[^s]+){3,}s*$ Source: http://www.seomoz.org/blog/seven-google-analytics-advance-segments
  • 21. Top 10 rarely changesDo you really want to keep seeing same things every time you login?
  • 22. The top SEO Keywords rarely change
  • 23. What KWs are rising and what are falling?
  • 24. rising keywords
  • 25. falling keywords
  • 26. How many posts on home page?
  • 27. Thesis defaults to 10 posts
  • 28. SEO traffic over time
  • 29. blekko
  • 30. blekko link analysis
  • 31. blekko link analysis
  • 32. blekko link analysis
  • 33. 5 Takeaways
  • 34. 1) Creativity over Keywords
  • 35. Creativity over Keywords
  • 36. 2) Content format matters Source: MommyNiri.com
  • 37. Source: HowToBeADad.com
  • 38. 3) MetadataSEO Plugin - Title & Description tagsRecipe Plugin - rich snippets - microformats,microdata
  • 39. Metadata
  • 40. 4) Stickinesshighly sticky pages indicate what people like toread on your blogmaybe you can write more stuff like this
  • 41. sticky filter
  • 42. visit duration bounce rate
  • 43. 5) More content more SEO
  • 44. @ThePapaPost

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