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Final Nbea 09 The New Entrepreneurs Without Notes

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  • 1. The New Entrepreneurs: Virtual Assistants Rose Marie Kuceyeski, Ph.D. Owens Community College NBEA, April 8, 2009
  • 2. “Change is the law of life. And those who look only to the past or the present are certain to miss the future.” John F. Kennedy
  • 3. My Role • Share the scope of the new entrepreneurs focusing on the virtual assistants—who 1 they are and where they are. • Achieve an understanding of the extent of virtual assistant programs at the post- secondary level and how they provide a 2 unique opportunity for growth. • Explore ways a VA program may be developed and its practical uses. 3
  • 4. “One who organizes, manages, and assumes the risks of a business or enterprise.”
  • 5. VAs Defined • Provide administrative, creative and/or technical services • Utilize advanced technological modes of communication and data delivery • Assist clients in his/her area of expertise from his/her own office on a contractual basis
  • 6. Evolution of VAs 1995 33,559 Virtual VA assoc. 5,000 members 2007 Comprehensive Study of the Virtual Services Industry, Brenner.
  • 7. Who Are They? • Work-at-home moms • Downsized executives • Displaced workers • Baby boomers nearing retirement • People with disabilities • People in rural locations • Military Spouse VAs
  • 8. Survey of virtual services industry supplied the following information (2007): • 55.6% of Virtual Professionals in US are women • 99.1% women (primarily admin support, data entry, wp) • Larges concentration in US, India, and Canada • 81 percent are located in the U.S., (California 4,063; Texas, 2,608; Florida, 2,507; New York, 2,303.) • 1,550 provided educational level, over half have bachelor’s degree or higher 2007 Comprehensive Study of the Virtual Services Industry, Brenner.
  • 9. Core Competencies for Emerging VAs Professional Skills Personal Skills People Skills Education Office Standards http://allianceforvirtualbiz.com
  • 10. Industries Served
  • 11. Services Offered Virtual assistant (VA) admin services (42%) Graphic design (41%) Web services Software services
  • 12. Top Programs - US VPs MS Office 57.4% PPT 51.1% Photoshop 45.0% HTML 43.6% Word 40.8% Excel 39.7% Dreamweaver 38.7%
  • 13. Top Programs - US VA Admin Word 92.6% Excel 86.8% MS Outlook 76.0% MS Office 74.4% PowerPoint 70.2%
  • 14. Billing Rates $16.87/hr. $$51.96/hr.
  • 15. Revenue Based on Gender Gender Revenue Average $/Hour Range Average Range Revenue $/Hour Females $10,234- $33,649 $8-$65 $32.26 $233,262 Males $10,000- $32,144 $12-$100 $48.82 $271,320 2007 Comprehensive Study of the Virtual Services Industry, Brenner.
  • 16. VA Benefits Being Your Own Boss
  • 17. Client Benefits • Only pay for the time the VA works either by task or project • No continuing education assistance for employees • No extra office space, furniture, computers, software, telephone, printers, etc. that normal employee staff requires • No overtime pay when projects must be completed by a specific deadline • No unemployment insurance, sick leave, vacation pay, health or dental insurance
  • 18. Entrepreneurship in Business Education • Broaden the scope of entrepreneurship courses to include virtual professionals • Include how to become a virtual professional and conduct business in cyberspace • Address how to successfully partner with a virtual assistant
  • 19. Opportunities for Business Education • “Employment of secretaries and administrative assistants is expected to increase about 9 percent, which is about as fast as average for all occupations, between 2006 and 2016.” • Presents challenges to the administrative/office support programs • Almost half (49 percent) of the nation’s businesses are operated from home, and more than 6-in-10 owners used their own money to start the business, according to new U.S. Census Bureau reports on characteristics of businesses and business owners.
  • 20. Administrative Virtual Assistant (AVA) • Conducted research on the Internet and through e-mail questionnaires to virtual assistants • Reviewed courses in the School of Business and Information Systems to determine which courses addressed the necessary skills • Reviewed the curriculum and provided input from VAs • Reflected a true partnership of the School of Business and Information Systems • Developed Spring 2005
  • 21. Certificate Program Course Name Semester Credit Hours Introduction to Small Business 3 The Legal Environment of Business 3 Introduction to E-Business 3 Internet for Business 1 Troubleshooting Applications 3 Integrated Office Communications 3 Virtual Assistant Coaching Seminar 2 OAD/IST Electives 6 Total Semester Hours 24
  • 22. Institutions • Sacramento City College, CA • Red Deer, Canada • Riverside Community • Palomar College, CA College, CA • Portland Community • Raymond Walters (UC), OH College, OR • Stark State College, OH • Springfield Technical • Santa Rosa Junior College, CA Community College, MA • Southwestern Community • Sierra Community College, College, NC CA • Manchester Community • American River College, CA College, CT • Wake Technical Community College, NC
  • 23. Virtual Assistant Coaching Seminar This online course will emphasize understanding the virtual assistant concept, business planning, establishing a web presence, specialty services, operating the business, and other topics as needed. The goal of this class is to create a workable virtual assistant business and marketing plan.
  • 24. Course Objectives • Have a thorough understanding of the virtual assistant business. The student will also have a completed business plan and marketing plan that establishes mission, goals, and objectives; • Demonstrate competency in writing business goals and determining a sustainable competitive advantage; • Be prepared for the job market by becoming aware of the many facets of operating a small business; • Demonstrate personal, professional, and ethical growth by integrating the core business components that have been learned during your college experience into a real business plan presentation.
  • 25. Text Used Virtual Assistant – The Series, Become a Highly Successful, Sought After VA, by Diana Ennen and Kelly Poelker, Third Edition Revised. Another 8 Hour Publishing, ISBN 0-9742790-5-6
  • 26. Assignments • Marketing Plan PowerPoint Presentation • Virtual Assistant Interview • Individual Business Plan Components • Discussion Board Participation • Final Project: Business Plan
  • 27. Virtual Professionals • Mortgage professionals (Close-more-loans.com) • Consultants (marketing, computer, Tech Problem Solver) • Insurance agents • Programmers • Graphic artists • Realtors (www.WebMLS.net) • Accountants (Virtual Growth, Inc.) • Human Resources (Employease.com)
  • 28. “There will come a time when big opportunities will be presented to you, and you’ve got to be in a position to take advantage of them.” Sam Walton
  • 29. 60 Seconds of Cool Curriculum/Marketing Ideas
  • 30. References • References for The New Entrepreneurs: Virtual Assistants • A New Frontier: The advent of the virtual assistant (2005). Retrieved February 16, 2005 from www. womentoday magazine.com • Brice, Stacy. (2002, April). New way of work takes hold. Office Pro, 63(3), Retrieved February 15, 2005, from Business Source Premier. • Brenner, Robert. (2007). A comprehensive study of the virtual services industry. CA: Brenner Information Group. • Finkelstein, Brad. (2005 February-March). Virtual assistant a reality. Broker Magazine. 7(1). Retrieved February 15, 2005, from Business Source Premier. • Gregory, Kip. (2003, August). 21st century prospecting. On Wall Street. p. 61. Retrieved February 15, 2005, from www.onwallstreet.com • International Virtual Assistant Association. Retrieved February 16, 2005, from http://www.ivaa.org.
  • 31. References Cont. • Marks, Susan J. (1999, December). Virtual assistants fill staff gaps. Microtimes Magazine. 201. Retrieved February 16, 2005, from http://www.thevirtuallink.com/pdf/microtimes.pdf • Moncel, Carolyn (2004, July 6). Starting a virtual assistant business. Entrepreneur.com. Retrieved February 16, 2005, from http://www.ivaa.org/press/wall-st-journal-12-14-04.htm • Nasaw, Daniel. (2004, December 14). Cost-cutting, tech advances spur call for “home-sourcing.” Wall Street Journal. Retrieved February 16, 2005, from http://www.ivaa.org/press/wall-st-journal-12-14-04.htm • Today Show. Retrieved March 28, 2009, from http://video.msn.com/?mkt=en-us&brand=msnbc&vid=fda5aec6-5250- 43c2-936f-dfac1ec2033d • US Census Bureau News. Retrieved March 25, 2009, from http://www.census.gov/Press- Release/www/releases/archives/business_ownership/007537.html
  • 32. References Cont. • Williams, Sharon. Alliance for Virtual Businesses. Retrieved February 16, 2005, fromhttp://www.allianceforvirtualbiz.com/survey.html • Zieger, Anne. (1998, September). The many virtues of virtual services. Business Week’s Enterprise. Retrieved February 16, 2005, from http://www.businessweek.com/smallbiz/news/columns/98- 37/e3595059.htm • Additional Websites • www.guru.com • www.elance.com • http://allianceforvirtualbiz.com/resources/page_3.html • http://www.crtechnologyinc.com/