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Social Networking
 

Social Networking

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    Social Networking Social Networking Presentation Transcript

    • SOCIAL NETWORKING P R E S E N T E D B Y R A J K U M A R T A N D U K A R R O L L : 5 6 1 0 2 6 9 4 0 B . S C . I T ( 6 T H S E M E S T E R )
    • INTRODUCTION TO SOCIAL NETWORK A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
    • SOME OF THE POPULAR WEBSITES FOR SOCIAL NETWORKING DETAILS Name Purpose Estd. Date Users Badoo General, Meet new people & dating, 2006 159,000,000 Bebo General July 2005 117,000,000 Facebook General February 2004 908,000,000+ Flickr Photo sharing, February 2004 32,000,000 Google+ General 28 June 2011 400,000,000 Hi5 General 2003 80,000,000 Ibibo Talent based social networking 3,500,000 Myspace General August 2003 30,000,000+ Tagged General TeachStreet Education / Learning / Twitter General 15 July 2006 500,000,000
    • SOME OF THE SOCIAL NETWORK USED IN NEPAL
    • CATEGORIES OF SOCIAL NETWORKS Educational Networks Online Communities: Business Networks: Online Books: Online Videos: Online soul mate: Online Shopping:
    • ADVANTAGES • Social networking is allowing scientific groups to expand their knowledge base and share ideas, and without these new means of communicating their theories might become isolated and irrelevant • Social media could be easily utilized to create cost effective strategies and campaigns in fun and creative way that can create viral results. • Social media has the power to drive traffic to one’s website, blog, articles, etc. • Social media is able to bring people together, • Facilitates open communication, leading to enhanced information discovery and delivery. • Targets a wide audience, making it a useful and effective recruitment tool. • Provides a good platform for learning and teaching method in education field.
    • CONTD…..  Social networking for personal and business use is free. It is an easy and cost effective way to reach consumers and people in your network.  For business purposes, connecting with your customers on a personal and professional level will make them loyal to your company and brand.  Connecting with people in one friends’ networks will benefit one in the long run.  Social networks are also being used by teachers and students as a communication tool
    • DISADVANTAGES • The wrong online brand strategy could damage one’s reputation. • Using social media for marketing and advertising could be more time consuming than companies expect. • In order to get social media’s full effect, one need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media. • Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation! • When social media is used excessively or in the wrong way, it could have serious outcomes on individual.
    • CONTD….. Social networking usually requires you to input your name, location, age, gender and many other types of personal information. Being online you are at risk to face cases of harassment, cyber-stalking, online scams and identity theft. If you are new to social networking, learning the process can be very time consuming.
    • AN EXAMPLE OF USE OF SOCIAL NETWORK
    • FUTURE USE OF SOCIAL NETWORK Our friends will be there where ever we need them. Universal identity and sign-in will be there Social media content appears in other channels The Perfect (Data) Storm feeds rich profiles Social graphs and interests  Explicit friends Culture of sharing  Content creation, tagging, and life streaming Behavior  Location, browsing and search history, purchases, interests Basic communications  Email, IM, SMS, Twitter  Tracks who you email the most (Gmail had already started)  Identifies who is closest to you – your “network neighbor”
    • COMMUNICATIONS CAN ALSO FILL IN THE SOCIAL GRAPH PROFILE Address Book Twitter Facebook SMS Call Calendar
    • PRIVACY AND PERMISSION CONSIDERATIONS • People will demand greater control over when, where, and how their social profiles, contacts, and content can be used • Detailed permissions – sometimes on a friend- by-friend basis – will be required • Need to “retrofit” old friends numbering in the thousands • Social network will be like air in the globe
    • WHAT MAKE SOCIAL NETWORK VIABLE 1. Common Purpose Participants: Need to Network and Collaborate with Others in their Field 2. Critical Mass of Users: Networks are more Viable when there are a Lot of Participants 3. Networks Need Leaders 4. Networks Need Data: Networks Should Leverage User-Generated Data that Fuels the Context of the Conversation 5. No Participant Spamming 6. Networks Need Simplicity
    • GOOD BYE Thank You