Organisation behaviour modification

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Organisation behaviour modification

  1. 1. DEFINITION Organizational behavior modification, or ob mod is the application of reinforcement theory to people in organizational settings.
  2. 2. HISTORY OF OB MODIFICATION IVAN PETROVICH PAVLOV
  3. 3. THE LEARNING THEORY OF MOTIVATION LEARNING THEORY THEORY OF SOCIAL LEARNING OPERANT CONDITIONING OR REINFORCEMENT THEORY
  4. 4. THE REINFORCEMENT THEORY The theory suggests that that behavior is a function of its consequences. The behavior that results into pleasant consequences is more likely to be repeated and a behavior that results into unpleasant consequences is less likely to be repeated
  5. 5. CASUAL BEHAVIOR THE ANGRY BOSS EXAMPLE
  6. 6. FORMAL BEHAVIOR
  7. 7. TYPES OF REINFORCEMENTS REINFORCEMENT POSITIVE REINFORCEMENT NEGATIVE REINFORCEMENT PUNISHMENT EXTINCTION
  8. 8. Positive reinforcement is a reward or other desirable consequence that follows a particular behaviour or activity. Its used to increase the frequency of action or behaviour.
  9. 9. Negative reinforcement is a means of increasing a desired behavior by eliminating a undesired or an unpleasant consequence
  10. 10. PUNISHMENT Punishment is a means of reducing a desired behavior by introducing a potentially undesirable consequence. For e.g. salary cuts, termination, loss of privileges and layoffs.
  11. 11. EXTINCTION Extinction decreases the frequency of behavior, specially the ones which might be previously rewarded. If rewards are withdrawn, the frequency of occurrence of behavior is most likely to reduce.
  12. 12. SCHEDULES OF REINFORCEMENT INTERMITTENT REINFORCEMENT FIXED INTERVAL VARIABLE INTERVAL FIXED RATIO VARIABLE RATIO CONTINIOUS REINFORCEMENT
  13. 13. STEPS INVOLVED IN OB MODIFICATION
  14. 14. STEP 1. IDENTIFYING TARGET BEHAVIOR In this, you basically choose the performance related behavior that would hold the potential to bring about change in the results.
  15. 15. STEP 2. ESTABLISH BASELINE FOR TARGET BEHAVIOR
  16. 16. STEP 3. ANALYZE ANTECEDENTS AND CONSEQUENCES OF BEHAVIOR
  17. 17. STEP 4. INTERVENE WITH REINFORCEMENT The goal in this step is to reinforce the desired behavior and extinguish any other behavioral patterns or activities that interfere with it.
  18. 18. POSITIVE REINFORCEMENT • Getting rs.100 on the day I surf for an hour. NEGATIVE REINFORCEMENT • Exemption from cleaning my room every time I surf for one hour and not two. PUNISHMENT • Cleaning all the rooms of my house every time I surf for 2 hours. (god, I'd be horrified of that)
  19. 19. STEP 5. EVALUATE THE INTERVENTION TOO SEE IF IT CHANGED THE BEHAVIOR OR NOT. At the end of intervention , evaluate your progress using the data collected and answer the question “did the intervention lead to performance improvement in observable and quantifiable terms?”
  20. 20. THE EFFECTIVENESS OF OB MODIFICATION
  21. 21. THE SUCCESS STORIES.
  22. 22. FAILURES.

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