1.  The Internet is a global system of
interconnected computer networks that use
the standard internet protocols suite (TCP/IP)
to serve billions of users worldwide.
What is intranet???
An intranet is a computer network that uses
Internet Protocol technology to share
information, operational systems, or computing
services within an organization.
2. ROLE OF INTERNET AND
INTRANET IN EVERYDAY LIFE
3. ROLE OF
4.  PUBLICITY
 SALES PROMOTION
 MARKETING AND BRAND PR
 OPINION AND COMMUNICATION
 EVENTS MANAGEMENT
 AWARENESS AND EDUCATION
 VARIOUS PUBLICS’ RELATIONS
5.  PR uses various internet tools for its various
fields such as :-
Blogs, micro-blogs, social networking websites, video
sharing, wikis, podcasts, webcasts/webinars, RSS, chat
forums, online gaming, virtual worlds, intranet, online
newsrooms, e-alerts/newsletters, links and tags, search
engine optimization, e-mail and online media monitoring.
6.  Re-tweet with care
 Don’t overshare anywhere
 Mass email blasts are bad
 Cut the crap!
 Always take the high road
 Do what you say you’re going to do
 Know the power you’re dealing with
 Be constantly authentic